Personal Care Product Manufacturing · 302 people
Interim Head of Marketing
Posted 26 Oct
What’s this role about? The Head of Marketing will lead the strategic direction and execution of brand and product marketing, overseeing campaign planning and product launches. This role involves managing a cross-functional team to drive global awareness, engagement, and commercial performance through integrated marketing plans.
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Company
About Trinny London Founded by Trinny Woodall from her kitchen table in 2017, Trinny London was founded with one purpose – to give everyone the tools they need to feel their best. Banishing overflowing makeup bags for good, we introduced a streamlined solution called the stack: cream-based, multitasking little pots of joy that click seamlessly together. Then we took on the world of skincare with our game-changing skincare collection. Today, we’re continuously creating innovative products to revolutionise beauty routines across the globe. We have achieved tremendous growth since 2017 and we’re proud to be one of Europe’s fastest-growing beauty brands. We’re generating millions of sales by developing innovative products, acquiring hundreds of thousands of supporters and customers all over the world, and more importantly, building a talented and motivated team to support our fantastic growth.
Responsibilities
- Drive the product marketing roadmap, overseeing the strategy for all new product launches and reactivations.
- Lead brand campaigns and always-on strategy, ensuring compelling consumer propositions and creative campaign strategies to deliver customer acquisition, conversion, and retention.
- Partner with the Product Development team to shape and articulate innovative product propositions that resonate with our target audience.
- Ownership of global marketing calendar, ensuring continuous storytelling that drives engagement, relevance, and brand salience.
- Build and maintain robust product marketing frameworks and benchmarks to inform decision-making and performance optimisations across pricing, messaging and position.
- Build trusted, collaborative partnerships with key stakeholders across Social, PR, Creative, Product Innovation, Retail, and Ecomm/Digital.
- Lead, inspire, and develop a high-performing marketing team, creating a culture of excellence and empowerment.
- Drive multi-channel marketing activations, ensuring robust measurement and continuous optimisation.
- Act as a key liaison between creative, and commercial teams to ensure all activity supports overarching brand and business goals.
- Expert on emerging trends, consumer insights and market dynamics to lead brand and product marketing evolution.
- Extensive experience operating at a Head of Marketing or equivalent senior level, driving brand vision and departmental growth.
- Proven ability to architect and execute integrated activation plans that align with overarching business objectives.
- Strong financial acumen with a focus on leveraging data-driven insights to optimise commercial performance and ROI.
- A track record of mentoring and scaling high-performance teams to reach their full potential.
- Deep-rooted marketing fluency with a comprehensive understanding of the media landscape.
- Skilled at building cross-functional partnerships and driving alignment across diverse departments.
- An impactful communicator who presents with confidence and can influence stakeholders at all levels.
- Thrives in fast-paced, agile environments with a focus on meticulous detail and high-stakes prioritisation.
Qualification
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