Head of Marketing

About Paloma Health We are frustrated that families are waiting years for NHS autism and ADHD assessments for their children. These waits have a significant impact on families and their child's potential. Paloma Health's mission is to help families access high quality NHS autism and ADHD assessments for their children within 4 weeks of referral. We are setting the gold standard for what a family and child centred assessment looks like, and how we pick up subtle presentations especially in females to ensure everyone gets the help that they need. What makes us different is that we are a health tech company and a healthcare provider. Our in-house product & engineering team has built our own electronic patient record and AI tools, which means we can be the highest quality and efficient provider of these services to the NHS and to families.

Paloma Health

We exist to help children achieve their potential through our AI-powered autism and ADHD clinical services

autismadhdand childrens mental health

P

paloma.health

51-200 employees

Hospitals and Health Care

London, England

2023

Privately Held

7.8k LinkedIn followers

Raised $6.6M

• flexibility for individual needs)
• Salary of £95,000 plus share options, with some flexibility based on experience
• Children who need an autism or ADHD assessment can wait 4 to 10 years on the
• NHS. Paloma has cut that to under 3 months by rebuilding the care journey around
• families, and creating our own software platform and AI tools.
• Families rate us 4.9 out of 5 on Google. We are profitable, backed by healthcare
• venture investors Triple Point and Heal Capital, and growing fast (we are 170
• people today and growing by 10 people per month).
• Demand for autism and ADHD support is rising fast, and parents are searching for
• a name they can trust. Paloma has the service, the reviews and the momentum to
• become that name. You do not need a health background to help us get there. You
• need to know how to grow a consumer brand that people trust.
• We already receive thousands of NHS referrals a month, with a marketing team of
• two. Next, we are adding private support for families who cannot get NHS care
• where they live, and new services for life after diagnosis.
• You will lead marketing through that next chapter: the brand, the budget and
• growth, with real autonomy and a direct line to the CEO. It is a hands-on role
• for someone who enjoys building as much as leading.
• Today, most families come to us through NHS referrals. Your job is to build
• Paloma into the leading brand in children's autism and ADHD care. We want to be
• the name parents trust and choose for themselves, at every stage of their
• child's journey.
• You will have the budget and the freedom to test, learn and invest in what
• Growth in all channels. Paid social and search (Meta, Google, today, YouTube
• and TikTok in the future), SEO, organic social, creators, partnerships, PR
• and local media. Success means reaching more new families while keeping the
• cost of winning each one on target.
• Brand and content. You will bring to life what Paloma means wherever families
• meet us, from the website and emails to every marketing channel. That
• includes video and short-form video that stands out, speaks to parents and
• drives growth.
• The customer journey. Make every step, from a parent's first search to
• getting an NHS referral or paying for a private assessment, clear and
• reassuring. You will own the website, sign-up, and parent contacts (whether
• by email or text) and the marketing tech stack that ties them together.
• Voice of the customer. Partner with Product to research with families,
• schools and GPs, and turn what you learn into action. Use it to shape how we
• show up and what we say, and to improve both our marketing and our services.
• Team. Today you have a strong in-house team of two and will define and grow
• the team to meet our goals
• Tools. You ensure our marketing tech stack meets our needs.

Required

• A track record of growing a consumer business at pace, with the numbers to
• show it.
• Hands-on performance marketing. You have built and run campaigns yourself in
• the last six months.
• A strong creative instinct, especially for short-form video and storytelling.
• Comfort with data, testing and a modern marketing stack.
• Experience leading and developing a team.

Preferred

• decisions
• Growing a service/product region by region
• Growing a service through building communities, e.g. with parents or schools.

• A growing business. Join a profitable, venture-backed company setting out to
• be number one in a growing category.
• New services to launch. Help grow the core business and lead the launch of
• new services, including private care.
• Scope to make an impact. The brand, the budget and the team are yours, with a
• direct line to the CEO.
• Room to grow. A clear route to Marketing Director promotion as the team and
• the business grow.
• Looked after. Alongside your salary and share options, you access our wider
• A strong and positive culture that prioritises team building, transparency,
• and career development. This includes protected time and budget for team
• connection and your individual learning.
• Annual salary reviews, ensuring they are competitive
• 5% employer pension contribution
• Optional Private Medical Insurance and Employee Assistance Programme
• Home Office Equipment Allowance of £200
• 28 days of annual leave, plus your birthday, plus bank holidays off. Plus,
• where required, the option to buy additional leave and take special leave for
• emergencies
• A premium performance company laptop
• NHS discounts, including the Blue Light Card (as we are an NHS provider).