Sr. Manager, Creator Marketing

About Edelman Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead, act with certainty and earn the lasting trust of their stakeholders. We develop powerful ideas and tell magnetic stories that move at the speed of news, make an immediate impact, transform culture and spark movements. Since our founding in 1952 by Dan Edelman, we have remained an independent, family-run company. We use our profits to strengthen our business, provide our employees with opportunities to grow, advance our industry, and serve as a responsible citizen of the world. Every day, we strive to live and work by a long-held set of core values: the pursuit of excellence, the freedom to be curious, the courage to do the right thing, and a commitment to improving society. Edelman is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.

Edelman

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E

edelman.com

5,001-10,000 employees

Public Relations and Communications Services

New York, NY

Privately Held

656k LinkedIn followers

• Day-to-day management of creator marketing strategy and execution for a major national fashion and retail client, from planning through launch and wrap.
• Drive ongoing ideation and campaign development tied to key cultural moments, seasonal priorities, product stories, and retail activations.
• Infuse creator strategy into broader integrated marketing efforts, collaborating closely with PR, creative, paid media, experiential, and external partners.
• Build and manage robust creator plans and budgets, with a focus on ROI, quality engagement, and brand impact.
• Develop and maintain strong relationships with creators, managers, and talent agents across all tiers, with particular fluency in fashion, lifestyle, and culture.
• Manage multiple workstreams with an eye toward quality, timeliness, and stakeholder satisfaction.
• Serve as a key client point of contact for workstreams, representing the team’s work with professionalism and strategic insight.
• Manage and mentor junior team members, fostering creative thinking and professional development.

Required

• At least 5 years of relevant experience in creator marketing at an agency, brand, or talent management company.
• Hands-on experience working with creators across tiers (nano to celebrity) and platforms (TikTok, Instagram, YouTube, etc.).
• Strong contract negotiation and talent management experience.
• Experience building strategic briefs, managing content calendars, and driving measurable results.
• Ability to use data, audience insights, and platform trends to inform strategy and ongoing optimizations.
• Familiarity with developing post-campaign reports and translating insights into actionable recommendations.
• Experience collaborating with cross-functional teams (e.g., PR, paid media, creative, experiential, analytics, etc.).
• Excellent verbal and written communication skills.
• Highly organized, detail-oriented, and proactive in managing multiple workstreams.
• Experience with creator discovery and tracking platforms (e.g., Captiv8, CreatorIQ, etc.).

Preferred

• Experience in fashion, retail, apparel, accessories, beauty, or adjacent lifestyle categories, with an understanding of how creators can inspire discovery, consideration, and shopping behavior.
• Strong understanding of fashion, lifestyle, and retail trends, including the creators and communities shaping culture across social platforms.
• Experience managing creator-led events, shopping moments, and in-person activations.
• Strategic understanding of paid media amplification, including boosting, whitelisting, and platform-specific extensions, and how to collaborate with paid teams to optimize creator content performance.
• Experience working in fast-moving, culturally responsive environments with frequent campaign and seasonal moments.
• Comfort leading high-volume programs with minimal oversight.
• Ability to lead strategic presentations to clients and stakeholders.
• Empathy-driven leader who builds trust and develops talent.
• Strong problem-solving instincts and ability to manage ambiguity with confidence.
• Contributes to internal POVs, creator trend briefings, or cross-team thought leadership.
• An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.
• DJEH offers a wide range of benefits: medical and dental insurance, vision, 401K, life insurance, disability insurance, paid time off, travel assistance and wellness programing.

• Medical insurance
• Dental insurance
• Vision insurance
• 401k
• Life insurance
• Disability insurance
• Paid time off
• Travel assistance
• Wellness programing