Marketing Analytics & Intelligence — Senior Manager / Associate Director

About Intertrend interTrend Communications is an award-winning full-service communication agency based in Long Beach, California, helping corporate America target Asian American segments such as Chinese, Japanese, Korean, Vietnamese, Asian Indian and Filipinos nationwide. For over 20 years, we have been successfully helping Fortune 1000 clients nurture and establish brand leadership positions in this emerging market through an integrated mix of advertising, public relations, promotions, events, and interactive strategies via various culturally relevant marketing programs. We have decades of experience launching successful multicultural communications campaigns in a multitude of industries such as: automotive, telecommunications, entertainment, insurance, education, healthcare, travel, financial services, and consumer goods.

Intertrend

We are an art-forward, tech-driven creative agency.

I

intertrend.com

51-200 employees

Advertising Services

Long Beach, CA

1991

Privately Held

4.6k LinkedIn followers

• Lead advanced measurement across MMM, MTA, incrementality, experimentation, attribution, and media effectiveness
• Evaluate methodologies, data quality, and analytical outputs to ensure rigor
• Integrate media, consumer, and business data to uncover insights and growth opportunities
• Translate complex analytics into actionable media, marketing, and business decisions
• Serve as a senior analytics advisor to clients and agency leadership
• Lead cross-functional initiatives across Media, Strategy, Account, Creative, and Technology
• Manage, coach, and develop analytics talent
• Build scalable measurement frameworks, tools, workflows, and standards
• Advance AI-enabled analytics and marketing intelligence capabilities, applying emerging technologies to research, forecasting, reporting, and automation

Required

• 6–10+ years of experience in marketing analytics, marketing science, media analytics, measurement, BI, or related disciplines
• Demonstrated experience with advanced measurement, including MMM, MTA, incrementality, experimentation, attribution and/or media effectiveness
• Proven ability to translate complex analytics into marketing, media, and business decisions
• Strong executive-level storytelling and experience advising clients and senior stakeholders
• Experience building measurement frameworks and leading cross-functional initiatives
• Demonstrated experience managing, coaching, and developing analytics talent

Preferred

• Ideal candidates will come from marketing measurement, analytics, consulting, or media organizations with advanced measurement capabilities, or from sophisticated in-house marketing science or analytics teams.
• Experience with some of the following is valuable
• Tableau, Power BI, or Looker Studio
• GA4 and Adobe Analytics
• CRM, sales, and first-party data
• Identity resolution products such as Acxiom
• Nielsen, MRI-Simmons, YouGov, GWI, Numerator, or similar platforms
• Competitive intelligence platforms such as MediaRadar
• AI-enabled analytics and workflow automation
• Python or R is preferred, but not required. We’re looking first and foremost for someone who can lead analytical thinking, ask the right questions, challenge methodologies, develop people, and turn data into decisions.
• Work with fun, loving yet hard-working individuals! Our biggest values center on dialogue, cross-functional collaboration, curiosity, and respect.
• Got a furry friend at home that you’ll miss? Bring them to work with you! We have multiple four-legged ambassadors at our offices to welcome you both.
• We’re a multi-cultural agency focused on the Asian American community, so if you’re passionate about the latest Asian American trends, culture, and media, openly share it!
• Want to give back to the community? Intertrend is not just about making a profit; we are also here to make a difference! Join us on our various volunteering programs and opportunities. Be an agent of change!
• Like to branch out to different tasks to learn and grow? We always have projects on hand seeking volunteers; you can seek out challenges that’ll help shape you!
• We recognize that every candidate brings a different combination of experience and expertise. As a result, compensation is determined individually, taking into account job-related skills, relevant experience, education, training, and other factors that contribute to success in the role.

• Pet-friendly office
• Volunteering programs
• Professional development opportunities