Sr. Manager, Marketing Analytics

About Match Group Match Group is leading the next chapter of human connection. Our global portfolio of brands — including Tinder, Hinge, Azar, Match, Pairs, BLK, Upward, OurTime, The League, HER, and more — spark meaningful real-world connections across cultures, communities, and every stage of life. Learn more at www.mtch.com.

Match Group

Powering Meaningful Connections at Global Scale

Trust and SafetyHuman ConnectionOnline DatingDating Appsand Consumer Technology

M

mtch.com

1,001-5,000 employees

Technology, Information and Internet

Los Angeles, California

Public Company

55k LinkedIn followers

Raised $700M

• insights and stakeholder partnerships.
• Measurement & Experimentation (Data Scientists): Provide advanced analytics,
• causal measurement, and experimentation guidance and interpretation.
• Strategy & Operations: Maintain reporting infrastructure, metric governance,
• and scalable analytics processes.
• We are seeking a Senior Manager of Marketing Analytics to lead the E&E Insights
• function — building and coaching the analyst team that owns full-funnel
• performance narratives across the E&E portfolio, and serving as the senior
• analytics partner to brand and cross-functional leadership. This is the first
• people-leadership hire on the team and a builder's role: you will stand up the
• operating model, set the analytical bar, and grow the team as coverage scales.
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• Build, manage, and develop a team of brand/pod analysts — owning hiring,
• onboarding, coaching, prioritization, and career growth.
• Set the analytical and communication bar for the team and establish the
• operating rhythm from the ground up.
• punches above its weight across a large brand surface.
• Be accountable for trend monitoring, first-response investigations, and the
• full-funnel story (acquisition → engagement → retention → revenue) across the
• E&E brand portfolio.
• Proactively surface opportunities and risks across brands and markets as well
• as influence strategy through data-driven recommendations.
• As a player-coach — especially while the team is small — personally lead the
• most complex cross-brand investigations and executive readouts.
• Own the consumption-and-translation layer for E&E: turn PRISM incrementality,
• MMM, and HALO model outputs into clear test, optimization, and expansion
• recommendations.
• Partner with Data Science on test design priorities and surface measurement
• needs on behalf of the brands.
• Enforce analytical rigor and consistency across brand stakeholders without
• ceding ground.
• Own the E&E sections of leadership forums (QMO, WBR) and ad hoc leadership
• analysis, ensuring a consistent, unified read across ~17 brands.
• Frame insights in terms of business impact, trade-offs, and recommended
• actions — the clear "what changed, why, so what, and now what."
• communication.
• Serve as the senior analytics partner to E&E brand and PMG leads, owning the
• weekly and monthly cadence and setting clear expectations on what the team
• delivers.
• Marketing, Product, Finance, PRISM, and BI/Ops — ensuring alignment on
• performance drivers.
• Establish standardized frameworks, playbooks, and metric definitions so
• coverage of 46 brand/market combinations does not depend on heroics.
• Champion the use of AI across the team — accelerating analysis, drafting
• narratives, and building repeatable workflows — and coach the team to adopt
• it.
• Partner with BI/Ops and Measurement to automate manual load, and keep the E&E
• and Tinder operating models symmetric.

• Bachelor's, Master's, or equivalent experience in a quantitative field (e.g.,
• Economics, Statistics, Mathematics, Data Science, Business Analytics, or a
• related discipline).
• Significant experience in analytics, business intelligence, or data analysis,
• including experience leading, coaching, or mentoring analysts. (Manager
• prior or emerging people-management experience; Director: a track record of
• managing analysts, and ideally managers, through ambiguity.)
• fast-paced, high-ambiguity environment — ideally standing up or scaling a new
• function.
• Proven ability to build, coach, and retain a high-performing analytics team,
• and to set standards for quality, communication, and impact.
• Genuine appetite for management — you want to multiply a team's output, not
• just carry the title.
• hands-on on the hardest problems.
• Strong SQL for querying and analyzing large datasets.
• Proficiency with data visualization and BI tools (e.g., Tableau, Mode, Hex,
• Databricks).
• Strong understanding of funnel analysis, cohort analysis, and behavioral
• analytics, and the ability to "connect the dots" across metrics into a
• narrative.
• Working knowledge of experimentation and incrementality concepts — enough to
• partner credibly with Data Science and PRISM and to enforce rigor. You do not
• need to be a “modeler” but you need to be able to understand and speak to
• them.
• analysis, drafting and synthesis, and building repeatable workflows across
• many brands.
• Brings a clear point of view on where AI adds leverage, and coaches the team
• to adopt it in daily work.
• Strong ability to connect data insights to brand and portfolio strategy and
• outcomes.
• Experience influencing stakeholders and shaping decisions through analytics.
• Understanding of how marketing, product, and revenue dynamics interact.
• stakeholders and executives.
• Ability to translate complex analysis into clear, actionable insights and
• compelling narratives.
• Proven ability to lead cross-functional initiatives and influence without
• authority.
• Strong cross-functional partnership skills across Marketing, Product,
• Finance, Data Science, and PRISM.
• high-ambiguity environment.
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• $220,000 - $230,000 a year
• The salary range for this position is $220,000 - $230,000.  Factors such as
• scope and responsibilities of the position, candidate's work experience,
• education/training, job-related skills, internal peer equity, as well as market
• and business considerations may influence base pay offered. This salary range is
• reflective of a position based in Los Angeles, CA.  This salary will be subject
• to a geographic adjustment (according to a specific city and state), if an
• authorization is granted to work outside of the location listed in this posting.
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• Our mission is simple – to help people find love and happiness! We love our
• employees too and understand the importance of all life's milestones. Here are

• Mind & Body – Medical, mental health, and wellness benefits to support your
• overall health and well-being
• Financial Wellness – Competitive compensation, 100% employer match on 401k
• contributions up to 10% (cap at $10,000), as well as an employee stock purchase
• program to help you feel supported in your financial security
• Career – Annual training allowance for professional development and ERG
• membership opportunities and events so you feel connected and empowered in your
• work
• Family – Families come in all shapes and sizes so we offer 20 weeks of 100% paid
• parental leave, fertility, adoption, and child care resources, as well as pet
• insurance and discounts
• Company Gatherings – We host company events where our employees get to know each
• other and build a sense of connection and belonging!