
Architecture and Planning · 2.9k people
Senior Marketing Manager
Posted 19 Oct
What’s this role about? The Senior Marketing Manager leads a pursuit pod to drive win rates and client impact through compelling narrative strategy and high-quality marketing deliverables. They are responsible for managing team performance, overseeing proposal submissions, and fostering professional growth within the marketing department.
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Company
About HKS, Inc. We are a global firm of architects, designers, planners and advisors who create places noted for their beauty and performance. Our 1,800 people in 29 offices are united by the belief that an environmental, social and governance approach to design achieves design excellence. In 2023, we became a carbon neutral firm. We value honesty, diversity and inclusion and we celebrate creative thinking. In partnership with our clients and collaborators, we craft powerful ideas and solutions. Together we create places that stand apart We nurture a culture of extraordinary people with curious and creative minds who are passionate about delivering elegant solutions. We also have a dedicated research team devoted to discovering processes and ideas that improve outcomes for everyone. In everything we do, we're mindful of the fragility of all life and of the planet.
HKS, Inc.
We are the most innovative architecture firm in the world.

Responsibilities
- Owns and is accountable for pod-level performance metrics, including win
- rates, quality scores, and overall delivery health
- Leads narrative strategy for complex and high-profile pursuits, ensuring
- clarity, differentiation, and alignment with client needs and win themes
- Establishes and reinforces quality standards and best practices that result
- in consistent, compelling marketing deliverables
- Provides strategic review and guidance to the team, focusing on message,
- structure, and positioning
- Ensures marketing outputs align with firm strategy, brand standards, and
- pursuit objectives
- Leads and develops respective Marketing team, fostering accountability,
- growth, and high performance
- Balances workloads across the team to maintain sustainable delivery while
- meeting business demands
- Identifies skill gaps and development opportunities and partners with team
- and leadership to implement development plans
- Tracks and analyzes pod performance metrics, including win rates, rework
- levels, utilization, and delivery timelines; regularly reports metrics to
- marketing leadership
- Translates data and trends into actionable insights to improve processes,
- quality, and efficiency
- Works closely with studio leaders to support their business development
- program as the go-to and trusted source for business development efforts
- Collaborates with practice pursuit strategists on competitive intelligence,
- client and competition research to support pursuit efforts
- Oversees and ensures successful completion of qualifications packages,
- proposals submissions and interview collateral
- Oversees the pursuit submission process with pursuit team on go/no-go
- efforts, pursuit strategy, requirements, scheduling, assignments and
- maintains deadlines
- Oversees regional project information, stories and milestones for use in
- marketing materials, in collaboration with practice marketers and marketing
- resource manager
Qualification
Required
- Professional degree in Marketing, Communications or an equivalent combination
- of education and experience
- Typically with 8+ years of professional services pursuit marketing experience
Preferred
- Proficiency in MS Office Suite, including Microsoft Word, Excel and
- Excellent writing skills with experience in graphically designed page layouts
- Excellent attention to detail and commitment to excellence
- Excellent project management, interpersonal skills and the ability to
- interact with all levels of staff and customers; ability to forge trusting
- relationships within a diverse team
- Strong presentation skills
- Strong organizational skills and the ability to work on multiple projects at
- the same time
- Ability to manage team with diplomatic and collaborative leadership style
- which puts value on relationships and collaboration, both internal and
- external
- Ability to communicate and present ideas in a clear, concise and professional
- manner both verbally and in writing
- Ability to proactively problem solve and apply innovative solutions
- Ability to collaborate and encourage collaboration in a team environment, and
- ability to work independently and prioritize work
- Ability to effectively meet deadlines at expected quality
- Travel may be required
- Base Salary Range: $95-115k annually – Los Angeles location only.
- The estimate displayed represents the general base salary range of candidates
- hired in the listed locations only. We may ultimately pay more or less than the
- posted range based on the location of the role. Factors that may be used to
- determine your actual salary may include internal equity, experience, education,
- specialty and training.
- HKS offers a comprehensive total compensation & benefits package with health,
- dental, and vision care coverage, 401(k) plans, life & AD&D insurance,
- short/long term disability plans, paid days off (sick leave, parental leave,
- vacation), and much more for benefits-eligible employees. To learn more about
- our benefits visit this page.
- If you currently work for HKS, please submit your application via the Internal
- Careers Portal.
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