Senior Product Manager, Brand Outcomes, Video and Native Advertising

About Roku With the #1 platform for streaming television in the U.S., Roku wants to revolutionize the way the world watches TV. Our Roku-branded TVs, Roku TV models, Smart Home system, streaming players, audio equipment, and the purpose-built operating system that powers it all can turn any home into a home theater, with seamless integration of hardware and software. Our commitment to our users extends to our brand studio, which creates innovative Roku Originals exclusively for The Roku Channel, a free channel that reaches approximately 80 million households in the U.S. and Mexico. Join us and you'll have the chance to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines. Be a part of shaping the future of streaming at weareroku.com.

Roku

Amazing Individuals. Unstoppable Team.

LicensingAudioOperating System for TVStreaming Players and Smart TVsSmart HomeStreaming PlatformContent DistributionOTT AdvertisingAdvertisingHome Entertainment

R

weareroku.com

1,001-5,000 employees

Software Development

San Jose, California

2002

Public Company

649k LinkedIn followers

Raised $220.6M

• Brand outcome products: Own the roadmap for products that let advertisers buy impressions across in-stream video and native and optimize toward unique reach, awareness, recall, consideration and brand lift. Define the metrics that connect impressions to outcomes, such as cost per incremental reach and lift per dollar.
• Cross-surface campaigns: Define how one campaign plans, paces and caps frequency across video and native, including deduplicated reach and shared creative, and how advertisers see the results in one report.
• Optimization models: Work with data science and engineering to define models for incremental reach, predicted lift, relevance and frequency, and build them into delivery, pacing, creative selection and bidding. The models train on brand lift and relevance survey responses and holdout results. Test whether native engagement signals give an earlier read on lift and improve the models.
• Brand lift and incrementality: Build holdouts and brand lift polls into campaigns by default, including experimental design and sample sizing.
• Third-party measurement: Own how Roku data works with third-party measurement partners, panel-based currency and marketing mix models, so advertisers can check our results with their own tools.
• Brand and performance: Work with the performance video product team so advertisers can see how brand exposure affects later conversions, and so budgets can move between brand and performance based on results.
• Working across teams: Work with engineering, data science, sales, research and operations, and make the products clear enough that sales and advertisers can explain them. Weigh the effect on video and native inventory, pricing, direct and programmatic buying, and the viewer experience.
• We're excited if you have
• 5+ years of product management experience, including complex or platform-scale products
• Experience with brand or upper-funnel measurement, such as brand lift, reach and frequency, incrementality testing, marketing mix modeling or attention metrics, and you can read a lift study and question its sample size
• Experience building ad products that combine targeting, measurement and optimization, and a working understanding of how ML models are trained and evaluated
• Experience with ad products on more than one surface or format, such as video, native, display or feeds
• A background in digital advertising, media, marketplaces or data platforms; connected TV or premium video experience preferred
• Familiarity with third-party measurement partners and how agencies evaluate brand campaigns
• A record of shipping products in ambiguous areas and showing the results in numbers
• What's Roku's approach to hybrid working?
• Roku fosters an inclusive and collaborative environment where teams generally work in the office Monday through Thursday. Fridays are generally flexible for remote work, except for employees whose specific roles or assigned office location require five days' a week attendance.

• Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
• What should I know about Roku's culture?
• Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
• We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
• To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.