Senior Product Manager, Advertising – Exchange Optimization

About Roku With the #1 platform for streaming television in the U.S., Roku wants to revolutionize the way the world watches TV. Our Roku-branded TVs, Roku TV models, Smart Home system, streaming players, audio equipment, and the purpose-built operating system that powers it all can turn any home into a home theater, with seamless integration of hardware and software. Our commitment to our users extends to our brand studio, which creates innovative Roku Originals exclusively for The Roku Channel, a free channel that reaches approximately 80 million households in the U.S. and Mexico. Join us and you'll have the chance to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines. Be a part of shaping the future of streaming at weareroku.com.

Roku

Amazing Individuals. Unstoppable Team.

LicensingAudioOperating System for TVStreaming Players and Smart TVsSmart HomeStreaming PlatformContent DistributionOTT AdvertisingAdvertisingHome Entertainment

R

weareroku.com

1,001-5,000 employees

Software Development

San Jose, California

2002

Public Company

649k LinkedIn followers

Raised $220.6M

• Partner with data science and engineering teams to design, test, and maintain algorithms for dynamic price floor optimization using real-time signals such as demand density, device and content context, seasonality, and competing bid landscape to maximize auction outcomes
• Develop traffic shaping strategies that route and pace bid requests across supply paths, SSPs, DSPs, and inventory tiers to balance latency, timeout rates, and win-rate economics within CTV's unique ad pod and long-form video environment
• Build and iterate on auction mechanics including pricing dynamics, pod optimization, and floor personalization to improve yield
• Own experimentation execution for pricing and routing changes with clear measurement of impact on fill rate, CPM, latency, revenue, and user experience
• Analyze the impact of various bid request signals on advertiser and exchange outcomes
• Model and forecast supply and demand elasticity by inventory segment including device type, content genre, daypart, and geography to inform pricing and packaging strategy
• Partner with engineering to productionize optimization models into production systems
• Monitor exchange health metrics such as QPS, timeout rates, win rate, revenue per mille, and bid density
• Collaborate with demand partner teams to translate business goals including revenue targets, fill guarantees, and publisher relationships into algorithmic constraints and objectives
• Stay current on programmatic and CTV ecosystem shifts including SSP consolidation, curation, supply path optimization trends, and privacy-driven identity changes to adapt strategies accordingly
• Engage directly with industry groups such as the IAB Tech Lab to understand demand partner perspectives and identify opportunities for more efficient collaboration
• Define product requirements, user stories, and acceptance criteria for complex technical features
• Communicate product strategy, roadmap, and progress to executive leadership and cross-functional stakeholders
• We're excited if you have
• 6+ years of product management experience, with at least 3 years at an RTB-enabled ad tech company such as a large publisher operating a scaled exchange, SSP, or DSP, with direct involvement in programmatic optimization at scale
• Deep understanding of real-time bidding and exchange dynamics including auction mechanics, bid request and response protocols, and supply path optimization
• Advertising DNA: Strong understanding of advertiser and agency dynamics and how different parties interact with DSPs, SSPs, and publishers
• Experience deploying ML-driven optimization models at scale in an RTB environment
• Strong statistical analysis and data interpretation skills with the ability to design and evaluate experiments
• Proven ability to work cross-functionally with engineering, data science, sales, partnerships, and executive stakeholders
• Strong written and verbal communication skills with the ability to explain complex technical concepts to both technical and non-technical audiences
• Strategic thinking combined with strong execution skills, with the ability to see the big picture while driving into the details
• Bachelor's degree or equivalent experience in a quantitative or technical field
• What's Roku's approach to hybrid working?
• Roku fosters an inclusive and collaborative environment where teams generally work in the office Monday through Thursday. Fridays are generally flexible for remote work, except for employees whose specific roles or assigned office location require five days' a week attendance.

• Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
• What should I know about Roku's culture?
• Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
• We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
• To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.