Creative Director, Filmmaker for Brand Storytelling

About Roku With the #1 platform for streaming television in the U.S., Roku wants to revolutionize the way the world watches TV. Our Roku-branded TVs, Roku TV models, Smart Home system, streaming players, audio equipment, and the purpose-built operating system that powers it all can turn any home into a home theater, with seamless integration of hardware and software. Our commitment to our users extends to our brand studio, which creates innovative Roku Originals exclusively for The Roku Channel, a free channel that reaches approximately 80 million households in the U.S. and Mexico. Join us and you'll have the chance to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines. Be a part of shaping the future of streaming at weareroku.com.

Roku

Amazing Individuals. Unstoppable Team.

LicensingAudioOperating System for TVStreaming Players and Smart TVsSmart HomeStreaming PlatformContent DistributionOTT AdvertisingAdvertisingHome Entertainment

R

weareroku.com

1,001-5,000 employees

Software Development

San Jose, California

2002

Public Company

649k LinkedIn followers

Raised $220.6M

• Lead end-to-end creative development of Roku Creative Studio brand commercials, video idents, experience videos, and related brand storytelling—from brief and insight through concept, treatment, script, visual development, production, post-production, and final delivery
• Define the creative point of view for each project, establishing the story, tone, visual language, comedic approach, performance direction, pacing, sound, and craft standards
• Write, develop, or collaborate on scripts, treatments, storyboards, beat sheets, visual references, and production plans
• Direct the creative process across live-action-inspired, animation, visual effects, motion, and AI-assisted video approaches—identifying when each technique best serves the story
• Lead an in-house production model using AI-assisted and agentic workflows, maintaining a high bar for originality, quality, brand integrity, and responsible use of AI
• Collaborate with Brand Strategy, Copy, Marketing, Product, Devices, Advertising, and other cross-functional partners to translate business objectives into audience-first stories
• Present concepts and creative recommendations to senior stakeholders, building alignment while protecting the strength and distinctiveness of the work
• Champion a culture of experimentation, candor, generosity, humor, and creative excellence within the team
• Build and maintain relationships with select external creative, production, talent, and finishing partners when specialized support is needed
• Establish and evolve a portfolio of Roku brand storytelling that scales across campaigns, products, experiences, and global markets
• What experience would help someone be successful in this role at Roku?
• 10+ years of experience as a video creative director, filmmaker, director, or equivalent creative leader in a brand, agency, entertainment, studio, network, or production environment
• A strong portfolio demonstrating excellence in commercial filmmaking and visual storytelling, including brand films, commercials, idents, experience videos, or other high-impact video work
• Demonstrated ability to develop an idea from a brief into a clear, compelling concept and carry it through pre-production, production, and post-production workflows
• Exceptional visual storytelling skills, with a sharp eye for composition, camera, performance, pacing, production design, motion, sound, and editorial rhythm
• Experience creating comedy-driven work, including strong premise, character, timing, tone, surprise, and emotional payoff
• Experience leading multidisciplinary teams of producers, editors, animators, designers, writers, technical artists, and production partners
• Ability to give clear, actionable feedback and inspire excellent work without creating unnecessary process or friction
• Comfort working in an evolving, AI-assisted production environment with genuine interest in agentic creative workflows and emerging approaches to filmmaking
• Sound judgment around the responsible use of AI, including originality, rights, likeness, representation, confidentiality, and brand safety
• Excellent communication and presentation skills, with the ability to make complex creative choices simple and persuasive for a range of stakeholders
• A collaborative leadership style and a positive, creative team dynamic
• Experience with AI-assisted video tools, virtual production, procedural workflows, or AI-assisted editorial, animation, and visual effects is highly valued
• Experience developing global brand work and adapting stories across markets, formats, and cultural contexts
• A strong understanding of the streaming ecosystem and the role that simplicity and delight play in the customer experience
• A portfolio or reel showcasing commercial, visual storytelling, comedy, and animation work (please include links and passwords, if applicable)
• Bachelor's and/or master's degree in film, communications, design, or a related field—or equivalent practical experience
• What's Roku's approach to hybrid working?
• Roku fosters an inclusive and collaborative environment where teams generally work in the office Monday through Thursday. Fridays are generally flexible for remote work, except for employees whose specific roles or assigned office location require five days' a week attendance.

• Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
• What should I know about Roku's culture?
• Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
• We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
• To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.