Senior Product Manager (Insights & Action)

About Axonify Axonify is the frontline enablement solution that’s science-backed and proven to maximize the potential of workforces. It gives frontlines what they need to learn, connect and get things done. Quickly. Easily. Every single day. It starts with brain science and AI to drive knowledge retention through bite-sized microlearning and daily intelligent reinforcement. Embedded two-way communication and feedback ensure staff is engaged and informed, no matter the scale of the organization. Guided task management shows employees exactly how to put their training to use, every single day. With an industry-leading 83% engagement rate, Axonify is used by companies to deliver next-level CX, higher sales, improved workplace safety and lower turnover. Axonify enables over 3.5 million frontline workers in 160-plus countries, in over 250 companies including Lowe’s, Kroger, Walmart and Citizens Bank. Founded in 2011, Axonify is headquartered in Waterloo, Ontario. For more information, visit axonify.com.

Axonify

Axonify, the AI-Powered Frontline Enablement Platform, helps close the gap between learning and execution.

microlearninggamificationcommunicationstask managementfrontline trainingtraining and communicationsfrontline enablementand employee enablement

A

axonify.com

201-500 employees

Software Development

Waterloo, ON

2011

Privately Held

35k LinkedIn followers

Raised $35.2M

• Axonify customers buy our platform to move business results: safer operations,
• better customer experiences, stronger sales, and lower turnover. We are building
• an intelligent, adaptive system that anticipates where each frontline employee
• needs support and recommends what they should learn and practice next. As the
• product lead for this work, you will partner with a new engineering squad, data
• science, and design to take LLM-powered and recommendation-driven capabilities
• from proof of concept to production, and to define what good looks like through
• rigorous evaluation. This role suits a Senior Product Manager who is fluent with
• data, experimentation, and AI-powered products.
• Drive customer and user research (qualitative + quantitative), define buyer
• personas, use cases, user workflows, and deeply understand the job your
• customer needs to do and the key unmet needs that unlock value, including how
• customers define and measure success in their own operations, across
• administrators, frontline managers, and executive buyers.
• Translate research and insights into prioritized product roadmap,
• requirements, user stories, release plans, and success metrics (KPIs).
• Deliver capabilities that span administrative setup, adaptive training
• delivery, and analytics, ensuring they integrate cleanly with shared systems
• and administrative frameworks while respecting established platform
• boundaries.
• Partner cross-functionally with engineering, design/UX, QA, marketing, sales,
• operations, and support teams to deliver high-quality and high-impact
• features, coordinate product lifecycle changes, and orchestrate go-to-market
• launches.
• Ensure internal teams (sales, marketing, enablement) are enabled to sell and
• support your product.
• Own post-launch product performance and business outcomes by defining success
• metrics, monitoring adoption, engagement, retention, and customer feedback,
• and using experimentation and data-driven insights to continuously improve
• the product.
• Partner with data science to design experiments and measurement approaches
• that show the impact of product changes.
• Work with customers and internal teams to bring external business data into
• the platform, and define how it is validated and used.
• Contribute to product excellence through peer collaboration, shared
• discovery, and informal mentorship as needed.
• Skillfully manage continuous customer & user input, navigate trade-offs, and
• ensure transparent alignment across the entire organization.

• 5–7 years of experience in product management or related roles within a SaaS
• or enterprise technology environment.
• Proven ability to translate complex business and user problems into clear,
• actionable product strategies.
• Strong technical fluency: able to reason with engineering about data,
• integrations, and recommendation systems, without owning platform
• architecture.
• Experience with experimentation and measurement, including separating causal
• impact from correlation.
• Experience building products measured by customers’ business outcomes, not
• just usage.
• Ability to apply AI across the product lifecycle, from research to
• prototyping.
• Experience shaping AI-powered experiences, such as recommendation or
• personalization systems, including quality evaluation and human-in-the-loop
• safeguards.
• Excellent communication skills, with the ability to influence across teams
• and explain data-heavy concepts to executives and customers.
• Exceptional organizational skills; proven success managing multiple
• priorities in a fast-moving environment.
• Empathy, emotional intelligence, and a team-first mindset.
• advanced degree is a plus.
• Familiarity with agile / scrum methodologies and product tools.
• Experience managing / mentoring junior PMs or product teams.
• Experience in frontline or deskless workforce, learning and development, or
• learning science.
• Experience with analytics, BI, or ML-driven personalization products.
• It's ok if your experience doesn't check every box! If you check off more than a
• few - great! We’d welcome a chance to get to know what you can bring, how you
• can add to our culture, and hear your unique story.
• We have a strong preference for candidates located in the Greater Boston area or
• within commuting distance of our Waterloo, Ontario, Canada office, as these
• locations provide opportunities for in-person collaboration with other Axonifers
• in the area.
• Candidates outside these locations are also encouraged to apply if they are
• authorized to work in Canada or the United States and are based in the Eastern
• Time Zone or willing to adjust their working hours to Eastern Time as needed.
• Candidates within commuting distance of our Waterloo, Ontario office can enjoy
• our hybrid-flexible work environment. On Wednesdays, local Axonifers come
• together for Work from Work Wednesdays, a day designed for collaboration,
• connection, and meaningful in-person moments.
• Whether you are working remotely or in a hybrid environment at Axonify, you will
• have the tools, resources, and support you need to succeed.
• We offer a comprehensive total rewards package designed to support your
• Competitive Compensation: The estimated base salary range for this role is
• $129,000 CAD - $154,000 CAD - $179,000 CAD for candidates based in Canada
• $158,000 USD - $183,000 USD - $208,000 USD for candidates based in the United
• These ranges reflect growth from building capability in the role to fully
• excelling over time, with most new hires joining near the midpoint. Actual
• salaries may vary within the range, or above or below it, based on factors such
• as experience, skills, location, and business needs.
• Comprehensive Health Benefits: Health benefits from day one to support your
• overall wellbeing.
• Time Off: 4 weeks of vacation, 7 Life Care Days, and a flexible holiday program
• to choose the religious, spiritual, and cultural holidays that matter most to
• you.
• Wellbeing Support: Wellness Spending Account to support whatever wellbeing looks
• like for you.
• Home Workspace Set-Up: Home Office Spending Account so your workspace works for
• you.
• Family & Future Support: Parental top-up, New Parent Days, and matched
• retirement savings for a secure future.
• Growth & Learning: Professional Development Budget to learn new skills and grow
• your craft.
• Community Impact: Paid Volunteer Time to give back to the causes that matter to
• you.
• We believe AI should help people do their best work, not replace the human
• judgment, creativity, and connection that make us who we are. AI is a tool we
• use to learn fast, elevate our craft, and focus on the work that truly creates
• impact. That shows up in our hiring process too.
• We use AI-assisted tools to create a smoother, more organized, and ultimately
• more human candidate experience. These tools allow our team to spend more time
• on real conversations and thoughtful decision-making, the things that matter.
• What AI doesn’t do at Axonify is make hiring decisions. Every decision is made
• by real people, using real judgment and grounded in our values.
• Feel free to use AI to support your thinking - not replace it. We use AI to
• learn and level up, and you can too.
• Be open about how you use AI if asked. Transparency helps us understand your
• process and how you approach problem-solving.
• Stay authentic. We’re hiring people, not prompts, your ideas, your
• experiences, and your voice are what matter.
• We believe our team’s unique experiences, backgrounds, cultures, beliefs, and
• abilities add richness to our culture and depth to our ideas. Our commitment to
• We want to remove any barriers that may limit you from joining Axonify. Email
• accessibility@axonify.com to let us know how we can support you with reasonable
• accommodations throughout the candidate journey.

• Health benefits
• Vacation
• Life care days
• Wellness spending account
• Home office spending account
• Parental top-up
• New parent days
• Matched retirement savings
• Professional development budget
• Paid volunteer time