Senior Manager, Social Media

About Sinclair Broadcast Group Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 177 television stations in 79 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net. ------------- At Sinclair, we believe in Enriching Local Lives. Enriching Local Lives is more than a message - it's our renewed articulation of our purpose and the impact we aim to have across the communities we serve. Local news is at the heart of Sinclair. Our focus is to enrich the lives of the local communities we serve by sharing relevant information to alert, protect and empower our audiences. Our commitment is to track the truth, providing context and perspective in our reporting, and serving our communities with valuable and, at times, life-saving information. We value our viewers and our journalists who work hard each day to serve the communities in which they live. Our stations have been honored with more than 3,000 awards for their work over the last 6 years, including 200+ Edward R. Murrow Awards and 500+ Emmy Awards. Outside of News, our content strategy is driven by AMP Media, the company’s overarching content brand, blends industry-leading programming and storytelling with cutting-edge technology and creativity. AMP Media is the umbrella for Sinclair’s original content, including video podcasts and social verticals—merging journalism, technology, and creativity to inform, inspire, and engage audiences nationwide. In 2025, we launched AMP Sales & Marketing Solutions, a unified sales force designed to scale with clients' needs

Sinclair Broadcast Group

Enriching Local Lives

Broadcast MediaNews OperationsOriginal ProgrammingDigitalContent CreationMediaTelevisionNewsONEMediaComet

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S

sbgi.net

5,001-10,000 employees

Broadcast Media Production and Distribution

Cockeysville, Maryland

Public Company

81k LinkedIn followers

Raised $1.4B

• Translate the Head of Social's overarching social strategy into platform-specific quarterly plans for IG, FB, TikTok, and X — content pillars, posting cadence, growth tactics, and organic-plus-paid mix calibrated to each platform's audience and the 2026 growth targets.
• Own the editorial point of view across IG, FB, TikTok, and X day-to-day; partner with the Director of Video Content on shared channel ownership where formats overlap (e.g., short-form cross-publishing, IG/FB long-form pieces, tournament coverage).
• Maintain a forward-looking 90-day view: anticipate tournament tentpoles, brand campaigns, influencer pushes, and platform tests far enough in advance that the team is briefed and resourced — not reacting.
• Identify platform-building opportunities and bring them to the Head of Social with a recommended action and a resource ask, not just an idea.
• Oversee content production and publishing across IG, FB, TikTok, and X — uphold a premium, consistent brand voice and visual standard regardless of who in the pod is producing the post.
• Approve daily editorial calls across the four owned channels; serve as the final voice on tone, framing, and brand fit before posts go live (with manager handling fact-check, score-accuracy, and grammar QA).
• Partner with the Director of Video Content on cross-functional content quality — ensure short-form, highlights, and long-form pieces meet the same brand standard whether they originate in the social pod or the video pod.
• Hold producers, editors, and coordinators to a clear content quality bar; create documentation for asset/platform creative best practices, including specific & timely feedback when output drops below it.
• Lead social campaigns from concept to execution across IG, FB, TikTok, and X — tournament tentpoles, brand pushes, sponsor activations, and platform-specific programs.
• Own and maintain the Master Cross-Platform Content Calendar (IG, FB, TikTok, X), and partner with the Director of Video Content on the integrated view that includes YouTube and long-form.
• Build and publish the weekly Tournament Coverage Plan T-1 week ahead of each tournament — coordinator block coverage, tentpole moments, partner deliverables, and paid flags.
• Update and manage Weekly Coordinator Coverage Schedule — published Friday EOD for the following week. Names which coordinator is on AM, PM, and Overnight each day, with overnight rotation honored.
• Coordinate with PR and integrated marketing to align campaign timing, messaging, and asset hand-offs.
• Partner with the Paid Media team on day-to-day coordination: uphold the per-tournament paid strategy set by the Paid Team, surface organic posts that are strong boost candidates, and manage asset delivery to the Paid Team.
• Author the Weekly CEO Report and Monthly Executive Report, translating engagement, reach, growth, and conversion data into an executive narrative with a clear point of view and a channel-strategy view across IG, FB, TikTok, and X (what's working, what isn't, recommended actions for the next period).
• Use analytics inputs (native platform analytics, third-party tools) and tournament reporting as the data foundation; layer in strategic interpretation and recommended actions based on KPI metrics (audience growth, engagement volume and rates, etc.) against weekly, monthly and annual pacing targets.
• Surface ROI-meaningful insights to leadership on a continuous basis — where to invest more, where to pull back, what to test next — and own the recommendation, not just the observation.
• Provide the Head of Social with proactive, real-time updates on channel health, risks, and decisions as they emerge between reporting cycles.
• Own community management as a named program — defined as proactive owned outreach to grow Tennis Channel's organic presence, not reactive comment moderation: identify trending and topical tennis-adjacent conversations across IG, FB, TikTok, and X (other brands' posts, athlete posts, fan threads, breaking-news threads, viral moments) and direct the team to jump in with on-brand commentary, replies, and quote-posts that put Tennis Channel in front of new audiences.
• Define the target communities and conversation types, set the voice and tone for outbound engagement, decide what counts as a high-signal opportunity to jump on, and oversee daily execution by the on-shift coordinator and the video team.
• Monitor sentiment and audience signal across the four owned channels; flag rising issues to the Head of Social before they become crises.
• Own the UGC sourcing program: define the rights-and-usage process, oversee the Trending Content Creator's UGC pipeline, and sign off on rights/usage approval before any UGC publishes.

• 5-7 years in social media management with at least 2 years managing direct reports
• Demonstrated track record of driving channel growth — not just running publishing operations
• Strong analytical and writing skills — must be able to compile data from multiple sources into an executive narrative weekly with a clear point of view
• Hands-on experience coordinating with paid social teams or agencies, and partnering with PR or influencer programs
• Demonstrated ability to lead live crisis response on social and to manage to deadlines under live event pressure
• Sports, live news, or entertainment social experience strongly preferred
• Tennis Channel is the only multiplatform destination dedicated solely to tennis year-round. Together, the Tennis Channel flagship network, Tennis Channel 2, and the Tennis Channel app (tennischannel.com) deliver the most accessible and concentrated single-sport coverage anywhere. As the exclusive U.S. home of the ATP Tour and WTA Tour, Tennis Channel features live coverage of every Masters 1000 tournament — including Indian Wells, the Miami Open, Madrid, Rome, Cincinnati, and more — alongside live studio programming including its premier series, TC Live. Tennis Channel 2, a free FAST channel available in over 100 million homes, brings fans matches from across the globe at every level of the game. The Tennis Channel app brings it all together in one place, delivering live and on-demand matches, original content, and a personalized multi-view experience for fans, available on mobile and connected TV devices. Owned by Sinclair, Tennis Channel is also a co-owner of PickleballTV (pickleballtv.com), a joint venture with the Professional Pickleball Association.
• Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; and owns Tennis Channel and multicast networks Comet, CHARGE!, ROAR, and The Nest. Sinclair's content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.

• Retirement plan
• Life insurance
• Disability insurance
• Health insurance
• Dental insurance
• Vision insurance
• Flexible spending accounts
• Sick leave
• Vacation time
• Personal time
• Parental leave
• Employee stock purchase plan