Social Media Manager, X

About PragerU PragerU transforms millions of young lives with short videos on the Internet. Watched 5 million times every day, PragerU videos counter left-wing indoctrination by reaching young people with messages of truth, reason, and hope. From intellectual, fact-based 5-Minute Videos and powerful personal storytelling to educational animated shows made just for kids—PragerU helps young people keep or discover pro-American values. 70% of those watching PragerU videos have said that their mind has changed on at least one topic. To date, PragerU has garnered over 8 billion views on its website, mobile app, and social media channels.

PragerU

PragerU presents the most important ideas in free, five-minute videos.

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prageru.com

51-200 employees

Media Production

Los Angeles, California

2011

Nonprofit

37k LinkedIn followers

• Own PragerU’s presence on X, from strategy to daily execution, including publishing, engagement, and account growth.
• Develop strategies to increase video views, drive website traffic, and generate email sign-ups while converting audiences on X into regular viewers and supporters.
• Craft compelling posts that present our content and perspective in fresh ways, encourage sharing and conversation, and attract new audiences.
• Start and shape conversations through posts, replies, and quote posts. Use sound judgment about when to engage and when to move on.
• Monitor news, cultural moments, and trending discussions to identify timely opportunities to share relevant content and perspectives.
• Track performance and test messaging, calls to action, and posting strategies to improve results.
• Create original content and collaborate with creators to make existing content more compelling for audiences on X.
• Provide posting coverage on other social platforms as needed.
• 3–5 years of experience in social media management, including demonstrated success managing and growing an X account for a brand, organization, or public figure.
• Strong understanding of X, including platform trends, audience engagement, content strategy, and best practices for driving growth.
• Excellent copywriting skills, with the ability to craft compelling posts that capture attention, spark conversation, and drive action.
• Experience representing a brand in online conversations while maintaining a clear, consistent voice and exercising sound judgment.
• Creative ability to identify compelling angles in existing content and make it relevant and engaging for audiences on X.
• Data-driven mindset with experience analyzing performance metrics, optimizing content, and developing strategies to increase video views, website traffic, and email sign-ups.
• Strong awareness of current events, news, and cultural trends, along with an understanding of PragerU’s perspective.
• Proactive self-starter who takes initiative, identifies timely opportunities, and consistently follows through while managing multiple priorities.
• Strong alignment with PragerU’s mission and values, with genuine enthusiasm for our content and audience.
• How to Apply: First review our website at www.prageru.com. Read our annual report here. Submit a resume and cover letter. In your cover letter, include a section explaining how your values align with ours, and why you would want to specifically work at PragerU.
• What We Do: We promote American values through educational videos for people of all ages. People come to PragerU for a variety of reasons, but they all have one thing in common: They want to grow—intellectually, spiritually, emotionally, and physically. To learn more about PragerU, visit http://prageru.com.
• Salary Range: The salary target for this role is $75,000 - $95,000+. Final offer amounts depend on multiple factors including candidate experience and expertise, and most recent market data. This position is eligible for an annual bonus based on personal and company performance, in addition to our robust benefits package.
• An error page could appear for several reasons. If a technical issue occurs while applying, we suggest double checking a few things. Click here for additional information.
• Please note that we constantly have ideas and concepts pitched to us which we appreciate. Most ideas and concepts are not protectable and are freely available for the public and PragerU to use or modify and use. From time to time where they are not, you agree that by presenting these ideas and concept, and in consideration of PragerU reviewing these ideas and concepts, you hereby grant to PragerU an irrevocable, worldwide, royalty-free and non-exclusive license to use, modify and exploit for any purpose any ideas and concepts and any expressions of those ideas and concepts. Nothing herein precludes you from using any ideas or concepts presented.

• Annual bonus
• Robust benefits package