AAppLovin logo

AppLovin

Software Development · 535 people

Social Media Manager, Growth Marketing

Posted 30 Oct

What’s this role about? Manage AppLovin’s X, LinkedIn, YouTube, and Instagram accounts, creating and publishing fresh content across formats and engaging with relevant online communities. Measure content performance, refine the approach based on results, and amplify successful content through influencer and brand partnerships.

Los Angeles, California
On-site
$170K – $243K
Full-time
5-10 years exp

Skills required

Tap the ones you have

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Company

About AppLovin AppLovin helps businesses of any size reach over a billion people who play mobile games every day. Every ad runs fullscreen during natural pauses in gameplay, no scrolling past, no swiping away. Mobile gamers are mainstream consumers who shop, decide, and buy. AppLovin lets you meet them there.

AppLovin

Profitable advertising made simple

Mobile AppsMobile GamingConsumer AppsAdvertisingMarketingUser AcquisitionE-commerceArtificial Intelligenceand Engineering
AAppLovin logo
201-500 employees
Software Development
Public Company
75k LinkedIn followers
Raised $5.1B

Responsibilities

  • Run our social accounts. Own X, LinkedIn, YouTube, and Instagram day to day - what goes out, when, and why.
  • Figure out what content lands and ship it. Charts, threads, videos, webinars, livestreams, whatever wins. Pull from our first-party advertiser data, customer voices, new product features, and the broader market.
  • Engage, don’t just broadcast. Jump into the conversations where brands and builders already are. The accounts should feel alive, not scheduled.
  • Ship fresh content weekly. Measure performance and home in on what lands and stop doing what doesn’t.
  • Find ways to amplify content such as partnering with influencers and brands.

Qualification

MarketingCreative & Media
  • You have built something that went viral. A tweet that broke 10M views, a podcast that hit, a video that broke 1M, a Substack that scaled past 10k subs. You are a storyteller first.
  • You can build from scratch on your own, and you also know how to partner with designers and video teams when something deserves a bigger swing.
  • You are extremely online and obsessed with what builders are shipping right now. AI agents, indie tools, viral consumer apps, breakout DTC brands. You know who is making them, why they are working, and why their posts are blowing up.
  • (BONUS): You are fluent in Claude Code and agentic AI tools. You build things with them — sites, tools, workflows, content. Not just chat with them.
  • AppLovin provides a competitive total compensation package with a pay for performance rewards approach. Total compensation at AppLovin is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Depending on the position offered, equity, and other forms of incentive compensation (as applicable) may be provided as part of a total compensation package, in addition to dental, vision, and other benefits.
  • Other Types of Pay: Equity eligible

Benefits

  • Paid Holidays: 10 paid holidays per year
  • Paid Sick Leave: 80 hours per year
  • Method of Application: Apply online
  • Application Window: The application window is expected to close within 30 days of the posting date.
  • All questions or concerns about this posting should be directed to peopleops@applovin.com.
  • CA Base Pay Range
  • $170,000—$243,000 USD
  • AppLovin will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in California, learn more here.
  • To support an efficient and fair hiring process, we may use technology-assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers.

Interested in this role?

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