Broadcast Media Production and Distribution · 5.2k people
Social Media Manager - Pickleball TV
Posted 9 Oct
What’s this role about? The Social Media Manager will own the strategy, content creation, and publishing for Instagram, TikTok, and YouTube channels. They will also lead a production coordinator, travel to events for on-site content capture, and manage community engagement.
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Company
About Sinclair Broadcast Group Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 177 television stations in 79 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net. ------------- At Sinclair, we believe in Enriching Local Lives. Enriching Local Lives is more than a message - it's our renewed articulation of our purpose and the impact we aim to have across the communities we serve. Local news is at the heart of Sinclair. Our focus is to enrich the lives of the local communities we serve by sharing relevant information to alert, protect and empower our audiences. Our commitment is to track the truth, providing context and perspective in our reporting, and serving our communities with valuable and, at times, life-saving information. We value our viewers and our journalists who work hard each day to serve the communities in which they live. Our stations have been honored with more than 3,000 awards for their work over the last 6 years, including 200+ Edward R. Murrow Awards and 500+ Emmy Awards. Outside of News, our content strategy is driven by AMP Media, the company’s overarching content brand, blends industry-leading programming and storytelling with cutting-edge technology and creativity. AMP Media is the umbrella for Sinclair’s original content, including video podcasts and social verticals—merging journalism, technology, and creativity to inform, inspire, and engage audiences nationwide. In 2025, we launched AMP Sales & Marketing Solutions, a unified sales force designed to scale with clients' needs
Sinclair Broadcast Group
Enriching Local Lives
Responsibilities
- pillars, formats, cadence, and growth tactics.
- Set quarterly plans for each platform and plan for events, programming
- moments, campaigns, and sponsor deliverables.
- Identify growth opportunities, such as new series, formats, and creator
- collaborations, and bring recommendations to the Head of Social.
- Track performance, report weekly and monthly to the Head of Social, and
- adjust based on what's working.
- Concept and create social-first content and series: player features,
- highlights, skills content, trends, and behind-the-scenes.
- Shoot, write, and edit short-form video; turn Pickleball TV programming into
- platform-native clips.
- Own the content calendar across all three channels and publish daily,
- including captions, sound, hashtags, and platform-native styling.
- Run live publishing during key events and QA every post for accuracy and
- brand voice.
- Own Pickleball TV's YouTube strategy across long-form and Shorts, growing
- subscribers, views, and watch time.
- Concept and produce long-form YouTube content, such as event recaps, player
- profiles, instructional series, and behind-the-scenes features.
- Repurpose Pickleball TV programming and match footage into long-form videos
- built for YouTube audiences.
- Own packaging and optimization: titles, thumbnails, descriptions, chapters,
- playlists, and upload cadence.
- Use YouTube analytics (retention, click-through rate, traffic sources) to
- shape what gets made next.
- Travel to select events to plan and capture on-site content and publish from
- the ground.
- Manage community engagement across all channels, including responding to
- comments and DMs and joining trending pickleball conversations.
- Run UGC sourcing, including securing rights and credit.
- Build relationships with players, creators, and event partners.
- Stay ahead of trends and platform changes on TikTok, Reels, and Shorts, and
- move quickly on the right ones.
- Manage and develop the production coordinator; brief and review video edits
- for short- and long-form content.
- Set up workflows so editing and publishing keep moving while you're
- traveling.
- Partner with the wider social, video, programming, marketing, and sales
- teams.
Qualification
- 3-5 years in social media, ideally in sports, live events, or entertainment,
- with a track record of growing channels
- A portfolio of content you've concepted and created for Instagram, TikTok,
- Strong shooting and editing skills (phone-first; CapCut, Premiere, or
- similar)
- Experience growing a YouTube channel, including long-form content, packaging,
- and YouTube analytics
- Experience managing or directing others, such as a coordinator, freelancers,
- or interns
- Fluency with trend cycles and platform best practices
- Strong writing and analytical skills
- Comfort under live-event pressure and willingness to travel, including
- weekends
- Knowledge of pickleball a strong plus
- Tennis Channel is the only multiplatform destination dedicated solely to tennis
- year-round. Together, the Tennis Channel flagship network, Tennis Channel 2, and
- the Tennis Channel app (tennischannel.com) deliver the most accessible and
- concentrated single-sport coverage anywhere. As the exclusive U.S. home of the
- ATP Tour and WTA Tour, Tennis Channel features live coverage of every Masters
- 1000 tournament — including Indian Wells, the Miami Open, Madrid, Rome,
- Cincinnati, and more — alongside live studio programming including its premier
- series, TC Live. Tennis Channel 2, a free FAST channel available in over 100
- million homes, brings fans matches from across the globe at every level of the
- game. The Tennis Channel app brings it all together in one place, delivering
- live and on-demand matches, original content, and a personalized multi-view
- experience for fans, available on mobile and connected TV devices. Owned by
- Sinclair, Tennis Channel is also a co-owner of PickleballTV (pickleballtv.com),
- a joint venture with the Professional Pickleball Association.
- Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading
- provider of local news and sports. The Company owns, operates and/or provides
- services to 177 television stations in 79 markets affiliated with all major
- broadcast networks; owns Tennis Channel, the premium destination for tennis
- enthusiasts; and multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair’s
- AMP Media produces a growing portfolio of digital content and original podcasts.
- Additional information about Sinclair can be found at www.sbgi.net
Benefits
- Retirement plan
- Life insurance
- Disability insurance
- Health insurance
- Dental insurance
- Vision insurance
- Flexible spending accounts
- Sick leave
- Vacation time
- Personal time
- Parental leave
- Employee stock purchase plan
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