Audience Engagement and Community Activation Manager, Criminally Obsessed

About Sinclair Broadcast Group Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 177 television stations in 79 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net. ------------- At Sinclair, we believe in Enriching Local Lives. Enriching Local Lives is more than a message - it's our renewed articulation of our purpose and the impact we aim to have across the communities we serve. Local news is at the heart of Sinclair. Our focus is to enrich the lives of the local communities we serve by sharing relevant information to alert, protect and empower our audiences. Our commitment is to track the truth, providing context and perspective in our reporting, and serving our communities with valuable and, at times, life-saving information. We value our viewers and our journalists who work hard each day to serve the communities in which they live. Our stations have been honored with more than 3,000 awards for their work over the last 6 years, including 200+ Edward R. Murrow Awards and 500+ Emmy Awards. Outside of News, our content strategy is driven by AMP Media, the company’s overarching content brand, blends industry-leading programming and storytelling with cutting-edge technology and creativity. AMP Media is the umbrella for Sinclair’s original content, including video podcasts and social verticals—merging journalism, technology, and creativity to inform, inspire, and engage audiences nationwide. In 2025, we launched AMP Sales & Marketing Solutions, a unified sales force designed to scale with clients' needs

Sinclair Broadcast Group

Enriching Local Lives

Broadcast MediaNews OperationsOriginal ProgrammingDigitalContent CreationMediaTelevisionNewsONEMediaComet

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S

sbgi.net

5,001-10,000 employees

Broadcast Media Production and Distribution

Cockeysville, Maryland

Public Company

81k LinkedIn followers

Raised $1.4B

• Manage day-to-day audience engagement and moderation of comment sections,
• live chats and direct messages across Facebook, Instagram, TikTok, YouTube,
• X, Snapchat and Threads, using sound editorial judgment when navigating
• sensitive conversations.
• Represent Criminally Obsessed within relevant online communities, including
• Reddit and Facebook groups.
• Stay on top of trending true crime stories to effectively engage with our
• audience.
• Develop and publish daily audience questions and prompts to help foster a
• sense of community.
• Manage scheduling and publishing of content being released after standard
• East Coast office hours
• Share actionable insights from our audience engagements with the Criminally
• Obsessed leadership team to help inform content and publishing strategy.
• relationships that expand Criminally Obsessed’s reach.
• Identify and coordinate strategic awards submissions for our documentaries,
• podcasts and overall brand.
• Track earned media for the brand to measure effectiveness of promotion
• efforts.
• Develop and execute promotional campaigns for tentpole content, including
• original documentaries and exclusive interviews, to increase viewership and
• engagement.
• Collaborate on the development of programming and creative for live events
• and other audience activations, coordinating with marketing, editorial, sales
• and external partners to drive attendance, participation and merchandise
• sales.
• Represent Criminally Obsessed at live events.
• Track relevant creators, podcasts, media outlets and social accounts to
• understand what interests the broader true crime community.

• 5+ years of experience in social media community management, preferably with
• an editorial brand or media organization operating on a high-volume daily
• publishing schedule.
• Excellent writing and communication skills, with a clear understanding of
• brand voice.
• Strong knowledge of and connections within the true crime media landscape.
• Proficiency with social media management tools such as Hootsuite or Sprout
• Social, as well as media monitoring platforms such as Meltwater/
• Willingness and ability to travel occasionally for events throughout the
• year.
• Experience with media outreach and creator partnerships is a plus.
• Experience in event planning, marketing, public relations and/or creator
• partnerships is a plus.
• The base salary compensation range for this role is $81,750 to $109,000. In
• addition, this role may be eligible for a discretionary quarterly bonus, which
• would be awarded based on individual and company performance. Final compensation
• for this role will be determined by various factors such as a candidates’
• relevant work experience, skills, certifications, and geographic location. Full
• time positions are eligible for benefits that include participation in a
• retirement plan, life and disability insurance, health, dental and vision plans,
• flexible spending accounts, sick leave, vacation time, personal time, parental
• leave and employee stock purchase plan.

• Retirement plan
• Life insurance
• Disability insurance
• Health insurance
• Dental insurance
• Vision insurance
• Flexible spending accounts
• Sick leave
• Vacation time
• Personal time
• Parental leave
• Employee stock purchase plan