Product Manager, Email Marketing

About Goodwin At Goodwin, we live your business. We are a firm of insiders relentlessly focused on understanding the pulse within six industries: healthcare, investment funds, life sciences, private equity, real estate, and technology. This means that we deliver unprecedented client value through a unique combination of industry knowledge, legal excellence, and business advisory expertise – all powered by our high-performance culture. For more on life at Goodwin, follow us on Instagram: @Join_Goodwin Content may include attorney advertising.

Goodwin

G

www.goodwinlaw.com

5,001-10,000 employees

Law Practice

Boston, MA

1912

Partnership

69k LinkedIn followers

• Own CIJ architecture, configuration, and environment governance, including standards for segments, journeys, triggers, and templates, ensuring scalability, maintainability, and alignment with enterprise requirements
• Own the CIJ roadmap in partnership with Marketing Strategy and Digital & Technology, aligning platform enhancements with business priorities and evolving marketing needs
• Build, test, and deploy email campaigns and automated journeys in CIJ and Cvent, ensuring accurate audience targeting, quality assurance, required approvals, and clear stakeholder communication throughout delivery
• Collaborate with cross-functional teams on the design, implementation, and ongoing support of integrations between CIJ, CRM, and event management platforms such as Cvent; lead resolution of complex platform issues, identify root causes, and implement lasting improvements
• Enable access, configuration, and change management with Digital & Technology; partner with CRM, privacy, and technology teams to incorporate consent, preference management, and data requirements
• Maintain process and technical documentation, including email build and deployment QA checklists; enforce risk-based QA with additional testing for complex or higher-risk journeys and own technical sign-off for any changes
• Serve as the primary liaison with vendors supporting email marketing tools and services, coordinating technical support, issue resolution, and enhancements
• Manage and mentor in-house team and external production resources, setting priorities and supporting team development to ensure accurate, timely delivery of daily requests, marketing campaigns, and foundational platform development
• Evaluate new CIJ capabilities, coordinate testing, adoption, and training with marketing and technology partners, and align enhancements with campaign delivery needs in partnership with Marketing Strategy

Required

• 6-8 years of proven work experience in email marketing or an equivalent role; experience working with professional services firms a plus
• Bachelor’s degree in marketing, business administration, or a related field, or equivalent experience
• Strong Microsoft Dynamics 365 Customer Insights Journeys platform knowledge and experience integrating email platforms with CRMs and analytics tools required

Preferred

• Experience with Cvent or a comparable event management platform preferred
• Experience with email testing and validation tools, such as Litmus, Email on Acid, or Sandbox
• Experience working with workflow management tools, such as Workfront, Trello, Asana, or Jira
• Familiarity with HTML/CSS for email A strategic thinker who connects business needs with practical solutions and balances immediate priorities with long-term goals
• A proactive problem-solver who takes ownership and brings sound judgment and attention to detail
• A clear communicator who simplifies complex ideas and keeps stakeholders informed and aligned
• A collaborative team player who builds strong relationships across departments and pitches in where needed
• An organized, adaptable professional who manages competing priorities while maintaining quality
• A supportive leader who mentors others, sets clear expectations, and encourages accountability

• At Goodwin, you will discover your next career opportunity with a rewarding compensation package and comprehensive benefits, including
• Health, dental, and vision insurance
• Life and disability insurance
• Emergency back-up child and adult care
• Paid vacation, sick time off, and holidays
• Professional development and career advancement opportunities
• Employee recognition and reward programs
• Employee wellness and assistance programs
• Employee discounts and perks
• The Target Salary Range For This Position Varies By Location And Is Commensurate With Relevant Experience: $120,000.00- $135,000.00