
Software Development · 33k people
Product Marketing Manager, Robotics & Drones
Posted 26 Oct
What’s this role about? The Product Marketing Manager will develop commercial narratives and go-to-market strategies for robotics, drones, and industrial automation portfolios. They will collaborate across engineering, sales, and creative teams to translate complex technical capabilities into compelling customer-facing content and sales tools.
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Company
About Aptiv Aptiv is a global technology company that designs, develops, and manufactures software and hardware solutions to enable a safer, greener and more connected future. Our solutions help customers around the world to create software-designed platforms with advanced safety features, electrified architectures, and intelligent connectivity.
Aptiv

Responsibilities
- Aptiv is seeking a strategic and execution-oriented Product Marketing Manager to
- support the growth of its Adjacent Markets portfolio, including robotics,
- drones,
- industrial automation, and emerging sensing solutions. This new role will serve
- as the market-facing expert for the quickly evolving portfolio, helping Aptiv
- translate complex technologies into clear commercial narratives, compelling
- customer-facing experiences, and actionable go-to-market programs.
- Working closely with product management, sales, creative, events, digital, and
- communications teams, the Product Marketing Manager will connect competitive
- insights, industry context, product capabilities, modular platforms, and
- industry
- use cases with coherent positioning, messaging, priorities and execution plans.
- The successful candidate will have a business mindset, paired with strong
- technical curiosity, cross-functional leadership, and operational discipline.
- They will be highly credible with product, strategy, engineering, commercial,
- creative, and digital teams, and will have the ability to quickly develop an
- in-depth
- understanding of Aptiv's technology strategy, growth priorities, competitive
- landscape, and business objectives.
- This person should be a systems thinker who is comfortable navigating ambiguity
- and complexity, identifying patterns across products, technologies, customers,
- industries, and use cases.
- Develop compelling positioning, value propositions, and messaging
- frameworks.
- Translate technical concepts into clear, differentiated customer-facing
- narratives.
- Understand and articulate the relationship between products, platforms, and
- industry-specific use cases.
- Use up-to-date competitive and market intelligence to create messaging that
- articulates our unique value propositions.
- Partner with Product Management and Engineering to ensure technical
- capabilities are represented accurately in market-facing content, sales tools,
- and digital experiences.
- Partner with Product Management to support commercialization strategies for
- new and existing solutions, while providing market, customer, and competitive
- context.
- Lead marketing support for product launches, industry initiatives, opportunity
- marketing, sales enablement, and strategic customer engagement.
- Collaborate with customer-facing teams to develop account-specific messaging,
- presentation materials, and engagement strategies.
- Identify strategic themes, industry conversations, and emerging trends that
- align with Aptiv's growth objectives, and use that information to support
- buildout of content and digital experiences.
- Partner with the Thought Leadership team to create external narratives that
- are market-informed, technically grounded, commercially relevant, and
- strengthen Aptiv's credibility and visibility.
- Develop clear and actionable creative briefs for web, collateral, campaign,
- event, video, presentation, and sales enablement projects.
- Help creative, digital, content, and events teams prioritize work based on
- business objectives, market opportunity, customer needs, and launch timelines.
Qualification
- 10+ years of experience in Product Marketing, Technical Marketing, Strategic
- Marketing, Product Management, or related B2B technology roles
- Demonstrated track record developing positioning, messaging, and go-to-
- market strategies for technical products and platforms
- Proven ability to understand complex product ecosystems and communicate
- them in an accessible, customer-relevant way
- Experience creating content, sales tools, campaigns, presentations, and event
- materials
- Demonstrated cross-functional leadership and stakeholder management across
- technical, commercial, creative, and digital teams
- Experience leveraging AI tools for research, synthesis, ideation, content
- development, brief creation, and rapid prototyping
- Strong ability to gather, synthesize, and apply competitive intelligence and
- market insights.
- Strong verbal, written, and presentation communication skills, with high
- proficiency in Microsoft Office tools, especially PowerPoint
- Bachelor’s degree in business, marketing, engineering, information technology,
- or a related field
- Experience in robotics autonomy, drones, industrial automation, embedded
- systems, automotive, aerospace, defense, or related technology sectors
- Results focused, with a high sense of accountability, urgency, ownership, and
- follow-through
- Able to translate strategy into actionable plans, briefs, deliverables, and
- execution priorities
- Comfortable working through ambiguity and bringing structure to complex,
- fast-moving initiatives
- Willing to roll up sleeves to get work done while keeping stakeholders aligned
- on priorities and tradeoffs
- Able to use data, market feedback, and performance insights to improve
- marketing effectiveness and support commercial outcome
- Able to earn trust with Product Management, Engineering, Business
- Development, Sales, Creative, Digital, Communications, and senior marketing
- stakeholders
- Strong communicator who can tailor messages for technical, commercial,
- executive, and creative audiences external resources, including marketing
- agencies and vendors.
Benefits
- You grow at Aptiv. Aptiv's winning culture is global by design. We bring
- together diverse perspectives, cultures, and business contexts to solve our
- customers' toughest challenges. In this environment, every individual can grow,
- lead, and make an impact, regardless of background, because inclusion fuels how
- we innovate and win.
- drive to progress, to improve, to achieve more tomorrow than we did yesterday.
- People need solutions they can trust when it matters most. At Aptiv, you are
- building those solutions every day.
- You have support at Aptiv. We ensure you have the resources and support
- you need to take care of your family, your physical health, and your mental
- Paid Time Off (Holidays, Vacation, Designated time off, Parental leave)
- At Aptiv, we deliver innovative solutions that people trust when it matters
- most.
- possibilities, and enabling mobility. Aptiv empowers customers to create
- solutions people rely on—advancing safety and autonomy in Automotive and
- Commercial Vehicles, enabling mission-critical performance in Aerospace &
- Defense, and powering intelligent systems across Energy, Enterprise, and
- Telecommunications. We also drive precision and efficiency in Industrials &
- Robotics and support life-critical innovation in Medical technologies.
- Guided by our winning culture and values to Think & Act Like Owners, as One
- Team, and Play to Win, we turn commitment into results and achieve more
- together.
- Join Us to Deliver Innovative Solutions That People Trust!
- Aptiv is an equal employment opportunity employer. All qualified applicants will
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