AAptiv logo

Aptiv

Software Development · 33k people

Product Marketing Manager, Robotics & Drones

Posted 26 Oct

What’s this role about? The Product Marketing Manager will develop commercial narratives and go-to-market strategies for robotics, drones, and industrial automation portfolios. They will collaborate across engineering, sales, and creative teams to translate complex technical capabilities into compelling customer-facing content and sales tools.

Boston, Massachusetts
On-site
Full-time
10+ years exp
100 Northern Ave, Boston, Massachusetts 02210
Bachelor degree

Skills required

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Company

About Aptiv Aptiv is a global technology company that designs, develops, and manufactures software and hardware solutions to enable a safer, greener and more connected future. Our solutions help customers around the world to create software-designed platforms with advanced safety features, electrified architectures, and intelligent connectivity.

Aptiv

Autonomous VehiclesSmart Vehicle ArchitectureConnected CarsActive SafetyInfotainment and User ExperienceConnectivity and SecurityEngineered Componentsand Electrical Distribution Systems
AAptiv logo
10,001+ employees
Software Development
Public Company
559k LinkedIn followers
Raised $5.9B

Responsibilities

  • Aptiv is seeking a strategic and execution-oriented Product Marketing Manager to
  • support the growth of its Adjacent Markets portfolio, including robotics,
  • drones,
  • industrial automation, and emerging sensing solutions. This new role will serve
  • as the market-facing expert for the quickly evolving portfolio, helping Aptiv
  • translate complex technologies into clear commercial narratives, compelling
  • customer-facing experiences, and actionable go-to-market programs.
  • Working closely with product management, sales, creative, events, digital, and
  • communications teams, the Product Marketing Manager will connect competitive
  • insights, industry context, product capabilities, modular platforms, and
  • industry
  • use cases with coherent positioning, messaging, priorities and execution plans.
  • The successful candidate will have a business mindset, paired with strong
  • technical curiosity, cross-functional leadership, and operational discipline.
  • They will be highly credible with product, strategy, engineering, commercial,
  • creative, and digital teams, and will have the ability to quickly develop an
  • in-depth
  • understanding of Aptiv's technology strategy, growth priorities, competitive
  • landscape, and business objectives.
  • This person should be a systems thinker who is comfortable navigating ambiguity
  • and complexity, identifying patterns across products, technologies, customers,
  • industries, and use cases.
  • Develop compelling positioning, value propositions, and messaging
  • frameworks.
  • Translate technical concepts into clear, differentiated customer-facing
  • narratives.
  • Understand and articulate the relationship between products, platforms, and
  • industry-specific use cases.
  • Use up-to-date competitive and market intelligence to create messaging that
  • articulates our unique value propositions.
  • Partner with Product Management and Engineering to ensure technical
  • capabilities are represented accurately in market-facing content, sales tools,
  • and digital experiences.
  • Partner with Product Management to support commercialization strategies for
  • new and existing solutions, while providing market, customer, and competitive
  • context.
  • Lead marketing support for product launches, industry initiatives, opportunity
  • marketing, sales enablement, and strategic customer engagement.
  • Collaborate with customer-facing teams to develop account-specific messaging,
  • presentation materials, and engagement strategies.
  • Identify strategic themes, industry conversations, and emerging trends that
  • align with Aptiv's growth objectives, and use that information to support
  • buildout of content and digital experiences.
  • Partner with the Thought Leadership team to create external narratives that
  • are market-informed, technically grounded, commercially relevant, and
  • strengthen Aptiv's credibility and visibility.
  • Develop clear and actionable creative briefs for web, collateral, campaign,
  • event, video, presentation, and sales enablement projects.
  • Help creative, digital, content, and events teams prioritize work based on
  • business objectives, market opportunity, customer needs, and launch timelines.

Qualification

MarketingTechnologyEngineeringManagement & LeadershipConsulting
  • 10+ years of experience in Product Marketing, Technical Marketing, Strategic
  • Marketing, Product Management, or related B2B technology roles
  • Demonstrated track record developing positioning, messaging, and go-to-
  • market strategies for technical products and platforms
  • Proven ability to understand complex product ecosystems and communicate
  • them in an accessible, customer-relevant way
  • Experience creating content, sales tools, campaigns, presentations, and event
  • materials
  • Demonstrated cross-functional leadership and stakeholder management across
  • technical, commercial, creative, and digital teams
  • Experience leveraging AI tools for research, synthesis, ideation, content
  • development, brief creation, and rapid prototyping
  • Strong ability to gather, synthesize, and apply competitive intelligence and
  • market insights.
  • Strong verbal, written, and presentation communication skills, with high
  • proficiency in Microsoft Office tools, especially PowerPoint
  • Bachelor’s degree in business, marketing, engineering, information technology,
  • or a related field
  • Experience in robotics autonomy, drones, industrial automation, embedded
  • systems, automotive, aerospace, defense, or related technology sectors
  • Results focused, with a high sense of accountability, urgency, ownership, and
  • follow-through
  • Able to translate strategy into actionable plans, briefs, deliverables, and
  • execution priorities
  • Comfortable working through ambiguity and bringing structure to complex,
  • fast-moving initiatives
  • Willing to roll up sleeves to get work done while keeping stakeholders aligned
  • on priorities and tradeoffs
  • Able to use data, market feedback, and performance insights to improve
  • marketing effectiveness and support commercial outcome
  • Able to earn trust with Product Management, Engineering, Business
  • Development, Sales, Creative, Digital, Communications, and senior marketing
  • stakeholders
  • Strong communicator who can tailor messages for technical, commercial,
  • executive, and creative audiences external resources, including marketing
  • agencies and vendors.

Benefits

  • You grow at Aptiv. Aptiv's winning culture is global by design. We bring
  • together diverse perspectives, cultures, and business contexts to solve our
  • customers' toughest challenges. In this environment, every individual can grow,
  • lead, and make an impact, regardless of background, because inclusion fuels how
  • we innovate and win.
  • drive to progress, to improve, to achieve more tomorrow than we did yesterday.
  • People need solutions they can trust when it matters most. At Aptiv, you are
  • building those solutions every day.
  • You have support at Aptiv. We ensure you have the resources and support
  • you need to take care of your family, your physical health, and your mental
  • Paid Time Off (Holidays, Vacation, Designated time off, Parental leave)
  • At Aptiv, we deliver innovative solutions that people trust when it matters
  • most.
  • possibilities, and enabling mobility. Aptiv empowers customers to create
  • solutions people rely on—advancing safety and autonomy in Automotive and
  • Commercial Vehicles, enabling mission-critical performance in Aerospace &
  • Defense, and powering intelligent systems across Energy, Enterprise, and
  • Telecommunications. We also drive precision and efficiency in Industrials &
  • Robotics and support life-critical innovation in Medical technologies.
  • Guided by our winning culture and values to Think & Act Like Owners, as One
  • Team, and Play to Win, we turn commitment into results and achieve more
  • together.
  • Join Us to Deliver Innovative Solutions That People Trust!
  • Aptiv is an equal employment opportunity employer. All qualified applicants will

Interested in this role?

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