
Software Development · 330k people
Product Marketing Manager, Google Fi Wireless
Posted 9 Oct
What’s this role about? The Product Marketing Manager will drive end-to-end go-to-market strategies to accelerate business growth and subscriber retention for Google Fi Wireless. They will lead product positioning, campaign messaging, and the development of marketing assets across various channels.
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Company
About Google A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone. Check out our career opportunities at goo.gle/3DLEokh

Responsibilities
- Drive cross-channel GTM strategy across web, customer relationship management
- (CRM), paid media, and retail placements for feature, device, and promo
- launches.
- Lead product positioning and campaign messaging informed by insights,
- securing cross-functional and legal approvals.
- Lead development of high-performing marketing assets—including landing pages,
- videos, emails, and ads—across core and partner surfaces.
- Collaborate with Product, Engineering, Legal, PR, and Growth teams to align
- planning, reviews, and launch approvals.
- Align leaders on GTM strategy, launch milestones, campaign performance, and
- budget allocation.
Qualification
Required
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in a Marketing Manager or Product Marketing role.
- Experience in building and executing technology Go-To-Market (GTM) programs.
Preferred
- Experience utilizing AI productivity tools to solve complex, multi-layered
- problems and streamline business or development workflows.
- Experience in subscription marketing for digital products or
- recurring-business models.
- Experience in executing end-to-end product or feature launches, from creative
- briefing to performance tracking.
- Experience in translating consumer insights or market research into product
- positioning and marketing strategies.
- Experience managing relationships with cross-functional leadership or
- executive stakeholders.
Benefits
- Bonus
- Equity
- Health Insurance
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