Product Marketing Manager, Ring Appstore

Posted 9 Oct

What’s this role about? You will own the end-to-end marketing strategy for the Ring Appstore, driving awareness, acquisition, and retention for both developers and customers. This involves designing multi-channel campaigns, developing go-to-market plans, and collaborating with cross-functional teams to optimize growth.

Austin, Texas

On-site

$109K – $180K

Full-time

2-5 years exp

Skills required

Tap the ones you have

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Company

Amazon

See all employees

amazon.com

10,001+ employees

Software Development

Public Company

37.5M LinkedIn followers

Raised $65.7B

Responsibilities

Own the end-to-end marketing strategy for Ring Appstore, defining targeting,
channel mix, creative messaging, and A/B testing to drive awareness through
conversion and retention.
Design, launch, and optimize multi-channel campaigns including email, in-app,
push, paid media, and Ring ecosystem cross-promotion, while analyzing
performance metrics to continuously improve results.
Develop go-to-market plans for new app launches and partner programs,
collaborating with product, engineering, developer relations, and business
development teams to align on priorities.
Build co-marketing playbooks that empower third-party developers to promote
their apps, and regularly review data to identify growth opportunities and
experiment with new marketing motions.
Contribute to cadenced reporting and business reviews, translating funnel data
into actionable insights and recommendations for leadership.
You will run the marketing motion for a new and growing business. On a given day
you might review campaign performance data before joining a cross-functional
sync with product and developer relations partners, then shift to drafting
messaging for an upcoming app launch. You will regularly meet with customers
(Ring customers who use apps, and Developers who build apps) to understand their
needs, work across internal teams to remove blockers, and experiment with new
growth motions. This role gives you the chance to run a full-stack marketing
program for an innovative business that connects hardware, software, and
integrations.
USA, CA, Sunnyvale - 120,000.00 - 179,600.00 USD annually
USA, TX, Austin - 109,100.00 - 160,000.00 USD annually
USA, WA, Bellevue - 109,100.00 - 160,000.00 USD annually

Qualification

MarketingTechnologySoftwareManagement & LeadershipData & Analytics

Benefits

Health insurance
Medical insurance
Dental insurance
Vision insurance
Prescription insurance
Basic life insurance
AD&D insurance
Supplemental life plans
EAP
Mental health support
Medical advice line
Flexible spending accounts
Adoption reimbursement
Surrogacy reimbursement
401(k) matching
Paid time off
Parental leave
Restricted stock units
Sign-on payments

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