
Marketing Services · 38 people
Product marketing manager (B2B) – Global technology hardware company
Posted 20 Oct
What’s this role about? Develop and execute go-to-market strategies for new B2B hardware product launches in North America. Collaborate with sales, engineering, and global teams to translate market insights into product development priorities and compelling messaging.
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Company
About 2A We’re 2A Creative. We create content that helps tech marketers win. That means joint messaging and positioning frameworks that help tech partnerships tell a differentiated story, sizzle videos that give audiences a reason to stop, watch, and get curious, and decks and demos that help sellers turn interest into action in the field. 2A Creative is the creative agency within 2A Consulting.
2A
Storytelling for Business

Responsibilities
- As a product marketing manager, you'll help drive go-to-market strategies for new B2B product launches, translating market insights into actionable plans. You'll partner closely with sales, engineering, and global product marketing teams to understand customer needs, inform product development priorities, and bring new technologies to market.
- This is a full-time, on-site position in San Gabriel Valley, CA. You'll join the company directly as its first North American product marketing team member, reporting to the US-based Marketing GM and collaborating with colleagues across Asia, Europe, the Middle East, and Latin America.
- Make your mark in North America. Help establish the company's regional product marketing presence while shaping strategies for the North American market.
- Influence what's next. Work directly with engineering and sales to turn market feedback into product development priorities.
- Help shape major product launches. Play a key role in bringing new B2B technologies to the North American market, working closely with global product and engineering teams.
- Develop and execute go-to-market strategies for new B2B product launches in North America.
- Partner with sales teams to understand customer needs, market trends, and competitive opportunities.
- Share North American customer insights, market feedback, and competitive intelligence with engineering and global product teams to help inform product development priorities.
- Translate technical product capabilities into compelling positioning and messaging for B2B audiences.
- Work with global product marketing leadership to align regional strategies with company priorities.
- Coordinate with marketing colleagues and external agencies to support local campaigns and outreach.
- Manage product marketing initiatives from initial planning through execution, building increasing ownership of regional strategy.
Qualification
Required
- Need to have
- 5–8 years of product marketing experience in B2B technology, preferably involving physical hardware products such as data center infrastructure, cooling systems, or related technologies.
- Experience developing and executing go-to-market strategies for new product launches.
- Ability to collaborate effectively with sales and engineering teams on technical products.
- Understanding of B2B customer needs, market dynamics, and product positioning.
- Strong communication and project management skills, with the ability to work across global teams.
- Comfortable taking initiative and working independently while navigating established processes.
Preferred
- Direct experience with data center infrastructure, cooling technologies, or related B2B hardware products.
- Experience working with global product marketing teams to adapt strategies for regional markets.
- Experience collaborating with external marketing agencies on regional campaigns.
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- $110,000 - $130,000 a year
Benefits
- Medical, dental, and vision insurance, with 100% of the basic employee plan covered by the employer and 50% of dependent coverage.
- 401(k) plan.
- Basic and voluntary life insurance and accidental death and dismemberment (AD&D) coverage.
- 15 vacation days and 5 sick days.
- 11 paid holidays plus 5 floating holidays.
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