Influencer Marketing Director

Posted 19 Oct

What’s this role about? Lead senior client relationships and oversee complex influencer programmes from brief to delivery. Guide multidisciplinary teams through creator selection, content development, and campaign reporting to ensure measurable business outcomes.

Greater London, England

Hybrid

Full-time

5-10 years exp

Skills required

Tap the ones you have

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Company

Publicis Groupe Holdings B.V

See all employees

publicisgroupe.com

11-50 employees

Information Services

AMSTELVEEN

Responsibilities

Lead senior client relationships across complex influencer programmes, building trust and creating clarity from brief to delivery.
Turn client objectives, audience insights and platform behaviours into focused, practical influencer recommendations.
Set clear operational plans covering responsibilities, milestones, budgets, dependencies, approvals and escalation routes.
Guide multidisciplinary teams through creator selection, negotiation, contracting, content development, delivery and reporting.
Oversee campaign quality, scope and commercial performance, identifying risks early and resolving delivery challenges.
Connect influencer activity to KPIs, media plans and business objectives through meaningful measurement frameworks and reporting.
Shape pitches, new-business responses and product development by translating campaign learning and market trends into growth opportunities.

Qualification

MarketingCreative & MediaManagement & LeadershipConsultingData & Analytics

Substantial experience in influencer, creator, social, content or media agencies, including leadership of complex client work.
A strong understanding of end-to-end influencer delivery, including creator management, contracting, compliance and content approvals.
The ability to lead senior client conversations, manage expectations and build collaborative, trusted relationships.
Sound commercial judgement across cost planning, scopes of work, budgets, delivery models and presentations.
Experience using measurement and reporting to connect influencer activity with campaign and commercial outcomes.
Current knowledge of creator culture, social platforms, emerging formats and relevant industry developments.
A proactive and considered approach, with the judgement to navigate ambiguity, support colleagues and keep work moving.

Benefits

Pension
Life Assurance
Private Medical Cover
Reflection Days
Shared Parental Leave

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