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Information Services · 1 people
Product Marketing Manager
Posted 3 Nov
What’s this role about? The Product Marketing Manager will drive go-to-market success by developing product messaging, sales enablement materials, and competitive analysis. They will collaborate cross-functionally to ensure the voice of the customer is integrated into product launches and marketing strategies.
Chicago, Illinois
Hybrid
$73K – $96K
Full-time
2-5 years exp
Bachelor degree
Skills required
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Company
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Responsibilities
- Create, manage, maintain, support, and execute go-to-market project plans and asset creation, asset libraries, ensuring timelines, deliverables, and dependencies are clearly communicated across the organization for your suite of products.
- Collaborate with global marketing teams on content, events, demand generation, design, and insights to build excitement and deepen product understanding across all channels.
- Coordinate and collaborate with Product Marketing teams to run Market Research to identify customer needs and trends, collaborating across the organization on Competitive Intelligence, assets, and training as needed.
- Manage and/or support the customer training platform, collaborating with commercial teams to develop new video and written content.
- Track and report on engagement and satisfaction KPIs to optimize training effectiveness.
- Work closely with the Director and Product teams to create product messaging & positioning for your suite of products and services, developing strategies and clear value stories across sales (e.g. sales collateral, social, events) and product messaging (e.g. product emails, in-app messaging).
- Drive GTM launch execution, including building and supporting strategy, messaging, internal training, communications, and sales assets (including website copy, demo videos, 1-pagers, etc). You will be responsible for post-launch optimization and the creation of case studies.
- Contribute to the core company story for your suite of products including higher level pitch decks, videos, web content, and other broad customer-facing assets.
- Partner and collaborate cross-functionally with Product Managers to influence product developments, roadmaps, critical changes, user personas, and strategic customer research.
- Act as a key communication link, proactively sharing decisions, timelines, blockers, and progress on key initiatives to ensure alignment and transparency with Profitero+ leadership.
- Support Partner Marketing efforts with external companies to coordinate co-marketing initiatives for your product line, including partnered social posts and promotional opportunities.
Qualification
MarketingTechnologySoftwareData & AnalyticsManagement & Leadership
- Bachelor's degree in marketing, advertising, business, or a related field; equivalent experience may be substituted.
- 3+ years of professional experience in B2B marketing with at least 2 years in a dedicated Product Marketing role, preferably in a product, CPG, ecommerce, SaaS or DSaaS environment.
- Familiarity with marketing and commercial tech stack platforms (e.g., Salesforce, email service providers, and website CMS).
- Proven experience in video-based storytelling and script writing (video editing is a significant plus).
- Experience designing and developing presentations using PowerPoint, Google Slides, or a similar program.
- Highly organized, detail-oriented, and driven to improve processes through documentation and scalable ways of working.
- Strong analytical skills with the ability to translate client business challenges into strategic, data-driven recommendations.
- A creative problem-solver who is adept at analyzing results, synthesizing data, drawing out insights & implications, and developing insightful and actionable recommendations.
- A natural sense of urgency with an ability to work quickly, efficiently, and accurately within tight deadlines and constantly-evolving project parameters, scope, and goals.
- Flexible and adaptable with an ability to manage and drive success across multiple concurrent projects and competing priorities.
- A confident presenter and an outstanding listener with clear and persuasive verbal and written communication skills and a high degree of emotional intelligence.
- Comfort operating with a high degree of ownership, autonomy, and accountability.
- Highly collaborative but confident, motivated, and independently capable.
Benefits
- Paid family care
- Adoption assistance
- Surrogacy assistance
- Fertility assistance
- Pet adoption assistance
- Employee assistance programs
- Health and wellness reimbursements
- Tuition assistance
- Paid time off
- Matching gifts programs
- Flexible working arrangements
- Work your world program
- Medical coverage
- Dental insurance
- Vision insurance
- Disability insurance
- 401k
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