Appliances, Electrical, and Electronics Manufacturing · 188 people
Marketing Director
Posted 13 Oct
What’s this role about? Lead strategic planning and end-to-end delivery of integrated marketing campaigns across Solid State Logic, Harrison Audio, and Slate Digital, maintaining distinct brand identities and coordinating creative, digital, product, and commercial teams. Manage budgets, delivery governance, team workflows, performance metrics, and continuous improvement to ensure marketing outcomes support commercial goals.
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Company
About Solid State Logic From the ground breaking System-T broadcast console range to advanced music production tools, Solid State Logic has evolved to become the world’s leading manufacturer of analogue and digital audio consoles and provider of creative tools for live sound, music production and broadcast professionals. With more than 3000 SSL-equipped studios and facilities operational today, the excellence of SSL consoles is universally recognised for unrivalled sonic quality, superb ergonomics, outstanding automation and an international support infrastructure second to none.
Solid State Logic
World leading manufacturer of advanced audio production systems for Studio, Live Sound and Broadcast.
Responsibilities
- Define and scale comprehensive, audience-first content strategies tailored to the unique voice, positioning, and commercial goals of multiple brands (Solid State Logic, Harrison Audio, Slate Digital) across multiple segments.
- Manage distinct brand visual identities, target personas, and market positioning to avoid overlap. Capitalize on cross-promotional opportunities and strategic partnerships across the portfolio.
- Omni-budget ownership and allocation to ensure clear financial distribution and control across all teams, with regular leadership discussion for reallocation as required.
- Design an integrated, predictable program delivery ecosystem—handling schedules, critical dependencies, resource allocations, and milestone tracking across all active workstreams.
- Run regular delivery governance, proactively identify and mitigate operational risks, and clear day-to-day blockers for cross-functional teams.
- Manage all programs within agreed budget, driving clear briefs and specifications.
- Lead, mentor, and align in-house marketing content teams, creative talent (writers, designers, videographers) and digital specialists (SEO, social, web, email).
- Optimize internal agency workflows and capacity planning to seamlessly manage shifting demands and concurrent multi-brand launch dates.
- Track unified performance metrics (engagement, traffic, conversion rates, and delivery velocity) to evaluate portfolio success.
- Foster a continuous improvement culture, utilizing post-campaign retrospectives and data-backed insights to refine upcoming production cycles.
Qualification
- Leadership Tenure: 10+ years in marketing, with 5+ years in a senior management or director-level role.
- Industry Experience: Worked within AVL technology manufacturing with an understanding of media production customers.
- Agency & Stakeholder Management: Experience negotiating with external agency partners and aligning executive stakeholders.
- Portfolio Management: Direct experience overseeing multiple distinct brands, product lines, or sub-brands simultaneously.
- Financial Acumen: Strong background in managing large marketing budgets, and driving ROI.
- Strategic Planning: Demonstrated success in launching global or regional brand positioning, market entry, and portfolio rationalization.
- Cross-Functional Leadership: Ability to guide creative, digital, product, and sales teams toward unified business goals.
- Data-Driven Decision Making: Expertise in market research, consumer behaviour analytics, and performance metrics.
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