Head of Marketing Europe

About Kurage Kurage is a French company active in the field of AI and motor handicap treatment. It has developed Neuroskin, an AI-powered neuromuscular electrostimulation device that is transforming the field of acquired neuromotor handicap rehabilitation., by restoring the disabled functions of the central nervous system. Kurage’s mission is to restore mobility for those in need, and drive societal change by enhancing the quality of life of individuals with neurological impairments through innovative technologies and solutions.

Kurage

Movement for Life

See all employees

K

kurage.fr

11-50 employees

Public Health

Lyon

2020

Partnership

• Kurage is looking for a Head of Marketing Europe with an established network within the private neurorehabilitation ecosystem to define and execute our European marketing and go-to-market strategy and support the growth of NeuroSkin® across our priority markets.
• This is a hands-on growth and market development role combining strategy, demand generation, ecosystem engagement, partner activation and Inside Sales management. We are looking for someone who already knows the key private neurorehabilitation and neurophysiotherapy organisations and has existing relationships with neurologists, clinical and business leaders.
• You will work closely with the GM Europe, Sales and Clinical teams, and coordinate with the Digital Marketing team in Canada to turn marketing activities into qualified leads, active partners and commercial opportunities.
• Kurage is transforming neurological rehabilitation through NeuroSkin®, a connected rehabilitation platform combining wearable Functional Electrical Stimulation (FES), smart sensors, AI-powered movement analysis and personalised rehabilitation programmes.
• NeuroSkin® supports people living with neurological conditions including Stroke, Multiple Sclerosis, Parkinson’s disease and incomplete Spinal Cord Injury, helping improve mobility and rehabilitation from clinic to home.
• Your mission
• 1. European Marketing & Go-to-Market Strategy
• Define and execute the European marketing and GTM strategy across priority markets, including B2B, B2C and Hospital-to-Home models, and assess new market and access opportunities
• Define target audiences, positioning, value propositions, key messages and activation plans by country.
• Translate European commercial priorities into actionable marketing plans and tools.
• Build awareness and engagement around NeuroSkin® across the neurological rehabilitation ecosystem.
• Develop and activate a network of KOLs, neurologists, physiotherapists, patient associations and reference centres.
• Drive webinars, events, congresses, clinical stories and other initiatives supporting market development.
• Develop targeted and co-branded campaigns generating qualified patient, prescriber and partner leads across priority neurological indications and referral networks.
• Coordinate with the Digital Marketing team in Canada on digital campaigns, content and lead generation.
• Measure campaign performance and continuously improve lead quality and conversion.

• Manage the Inside Sales function and ensure rapid follow-up of leads generated through patient digital campaigns.
• Ensure patient leads are screened and qualified to identify those potentially eligible for the NeuroSkin® at Home pathway, and coordinate their progression to the next step.
• Develop outbound prospecting to identify, engage and qualify target clinics, healthcare professionals and partners, and generate qualified appointments for Sales and Business Development.

• This is an opportunity to build Kurage’s European marketing engine, rather than manage an established organisation.
• You will work directly with the GM Europe and have significant ownership of how Kurage builds awareness, generates demand, activates its ecosystem and supports commercial growth across Europe.