Head of Marketing

About Ten Health & Fitness Eight-time winners of the Tatler Gym Awards, Ten is a values-led lifestyle business focused on helping people move, feel and look better through Pilates, Physiotherapy, Massage and specialist 1-1 training. The company was founded in 2007 as a result of the car crash that has become known as our ‘happy accident’. The injuries she sustained in the accident prompted founder Joanne Mathews to go on and develop Ten as an authentic response to the challenges she faced managing her recovery and rehab. With 10 Studios across London, our teams provide a holistic, end-to-end rehab, fitness and wellbeing service that’s still missing in the fitness industry. In fact, what we’ve come to call our Circle of Care remains unique within the UK. Ten’s Physiotherapists, Exercise Physiologists, Pilates Instructors, Personal Trainers and Massage Therapists work collaboratively, under the same roof. Together we provide joined up, empowering solutions, to help meet our clients’ needs and goals – whether that’s to return from injury or illness to full fitness, offset the harmful effects of today’s desk-bound working lifestyles or simply to enjoy the benefits of becoming fitter, stronger, and improving their quality of movement. We do this through small group and 1:1 sessions, keeping what we do very personal and bespoke. We are renowned for the expertise of our teams and the quality of the service we provide for our clients. Whatever service a client uses at Ten, they will feel the authenticity of the relationships, the positive energy, and the collaborative approach of the team. We thrive on a culture of achievement. Our studio teams deliver a warm welcome, and empowering, inspirational environment, and a great sense of community. At our heart we are evidence-based, expert, people-driven and celebratory. We exist to make help people feel good about themselves – clients and staff alike - and to have a positive impact on their wellbeing and the wider community.

Ten Health & Fitness

Move better. Look great. Feel amazing. Bridging the gap between the medical community & the fitness industry since 2007.

Personal TrainingPhysiotherapySports MassageExercise PhysiologistWomen's Health PhysioPre & Post Natal PhysioClinical ExercisePrenatal PilatesDynamic Reformer Pilates training providerand Dynamic Reformer Pilates

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T

ten.co.uk

51-200 employees

Wellness and Fitness Services

London

2007

Public Company

• This is a senior, leadership-level role at the heart of a growing boutique fitness and wellness business. As Head of Marketing, you'll be responsible for amplifying the Ten brand, driving awareness, and using a deep understanding of our clients and services to grow acquisition, retention, engagement and revenue.
• You'll bring a proven track record in premium consumer marketing, creative judgement, analytical rigour, commercial understanding and digital confidence, and be equally comfortable setting strategy and rolling your sleeves up day to day. You don't need to be a developer, but you'll need to understand website development, booking journeys, CRM, data capture, analytics and integrations well enough to brief agencies, challenge recommendations and manage projects.
• You'll lead an in-house marketing team, taking ownership of their growth and development, and work alongside freelance creatives, external partners and agencies.
• Strategy & commercial leadership. Build and deliver a marketing strategy aligned to Ten's business goals, using your understanding of the numbers (revenue, CAC, LTV, spend, margin, ROI) to prioritise activity and allocate budget
• Brand leadership. Champion Ten's proposition of Life in Balance and our values of Deep Expertise, Knowing Me Well and True Support across every channel, campaign and client touchpoint
• Acquisition, retention & digital marketing. Lead social, SEO, paid media and content marketing to drive new sign-ups, memberships and engagement, while building loyalty and retention
• Website & booking journey. Own the marketing view of our digital experience, working with developers and agencies to improve conversion, tracking and integrations with our booking and CRM systems
• Content, partnerships & insight. Oversee engaging content across blogs, video, social and newsletters, build strategic partnerships that drive brand credibility, and use customer research to sharpen strategy
• Team leadership. Coach and develop your in-house marketing team, fostering a creative, collaborative culture
• Franchise & education. Lead marketing strategy for TenEducation and Ten's franchise business, spanning both B2B franchise growth and B2C client-facing support for partners
• Marketing decisions grounded in data, insight and commercial understanding

Required

• Proven experience in premium consumer marketing at senior/leadership level, including a senior role in a multi-site, multi-disciplinary business (boutique fitness, wellness, hospitality, travel or similar)
• Strong leadership and people management skills, with a track record of developing others
• Evidence-based approach, you can show revenue growth from your campaigns and clearly articulate ROI
• Experience marketing franchise, licence or partner-led business models, including B2B lead generation and franchise acquisition
• Experience creating onboarding materials, toolkits or brand guidance for franchisees or partners
• Comfortable balancing central brand consistency with local marketing needs across multiple sites
• Bachelor's degree (or NVQ Level 6) in Marketing, Brand Management or equivalent experience

Preferred

• Marketing or operational experience in Reformer Pilates, Mat Pilates or Yoga
• Experience with booking software in fitness, wellness, hospitality or healthcare
• Experience launching or improving apps, booking platforms, websites or CRM journeys
• Master's degree (or NVQ Level 7) in Strategic Marketing or Brand Management
• Full training on Ten's Circle of Care and our blended employee/contractor workforce model will be provided.