Head of Marketing and E-commerce

About Embassy of Beauty Welcome to the jewel in our crown, a multi-faceted retail and treatment space nestled away on Kensington Church Street, London. We have a menu of illustrious Biologique Recherche facial treatments offering you instant results. You can also visit us to enjoy a personalised analysis with our skin experts as they explain your skincare prescription.

Embassy of Beauty

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E

embassyofbeauty.co.uk

11-50 employees

Retail

Kensington, England

Privately Held

6k LinkedIn followers

• Embassy is at an inflection point. We've built a destination on Kensington Church Street combining e-commerce, retail and a treatment clinic, and we're now launching in the US. This role leads marketing, e-commerce and clinic performance through that next phase: sharpening the UK engine while helping stand up a second market from the ground up. We need someone who can run things independently and tell us the truth about how they're going, not just someone who can present a strategy.
• Own the marketing, e-commerce and clinic P&L, revenue, margin and marketing spend efficiency
• Set and execute the strategy against commercial targets across the UK and US
• Allocate budget across channels for return, not just reach
• Lead brand positioning, messaging and storytelling across every channel
• Plan and deliver integrated campaigns spanning digital, social, PR, influencer and partnerships
• Protect brand consistency across every customer touchpoint and both markets
• Own e-commerce strategy, performance and revenue targets
• Drive website performance, UX/UI and conversion rate optimisation, with genuine day to day fluency in Shopify (products, collections, handles), not just oversight of the platform
• Lead retention, CRM and lifecycle strategy and loyalty engine
• Manage online merchandising, product launches and promotional planning
• Own clinic commercial performance against the FY27 revenue growth target, working closely with the Head of Clinic, who runs day to day treatment delivery and the clinic team
• Align clinic marketing, promotions and client acquisition with the wider brand and campaign calendar
• Support therapist capacity planning and client experience as a driver of clinic revenue, not a separate silo from e-commerce
• Act as the founders' day to day point of commercial input into the UK distribution business and its department store counters
• Make data-led decisions across marketing, e-commerce and clinic, and sense-check every number, forecast and report, your own, your team's or AI-generated, before it goes further
• Own the KPIs that matter: ROAS, CAC, LTV, conversion rate, clinic utilisation and contribution
• Find growth through structured testing and optimisation
• Lead and develop an established London team, and build out capability as the US grows
• Hire within your own function end to end: source, screen and close candidates yourself, not just oversee an agency or a shortlist
• Manage agency and external partner relationships
• Partner with retail, operations and the founders to align growth with brand, flagging problems, delays and mistakes as soon as you see them rather than after the fact

• Hands-on working knowledge of Shopify, Klaviyo and analytics tooling, sufficient to operate the tools yourself, not just direct people who do.
• 7+ years in marketing and e-commerce leadership, ideally within beauty, luxury or premium consumer brands
• A proven, verifiable track record of hands-on delivery in a small, founder-led business, not only strategy set at a larger company and executed by others under you
• Experience owning a marketing or e-commerce P&L, accountable for commercial outcomes; exposure to a treatment, clinic or services P&L is a strong plus but not required
• Deep expertise across paid media, SEO, CRM and social commerce
• Full-cycle recruiting experience: sourcing, screening at volume and closing candidates personally
• Comfort operating in a hands-on, build-phase environment, strategy and execution, not one or the other
• A sharp commercial and analytical mind: comfortable checking your own numbers and catching mistakes before they reach the founders
• Excellent stakeholder management, contactable references, and the ability to recruit and develop talent
• Low ego under pressure: owns missed deadlines and mistakes directly rather than reassigning blame
• Embassy of Beauty discovers the world's most niche and exceptional beauty brands, the hidden gems that deliver remarkable results but rarely get found. We're a luxury e-commerce, retail and treatment destination on Kensington Church Street, known for launching standout brands into the UK market, and now expanding into the US.
• Every brand we carry is chosen through a deliberate curation process built on authenticity, efficacy and transparency, then tested by our own team across a full range of skin types before it reaches a client. The result is a business that earns trust through results, not noise.