Director Property Marketing

About DLC Management Corp. We are a team of specialized real estate entrepreneurs who are committed to making retail places better. We do this by practicing #SUCCESS — working together as one team to help our stakeholders in the areas of acquisitions, new developments, redevelopments, leasing, third-party services and property management. We're headquartered in Elmsford, New York with regional offices in Atlanta, Buffalo, Chicago, Dallas and Washington DC. For additional information about us and our portfolio, please visit dlcmgmt.com.

DLC Management Corp.

We are real estate entrepreneurs who are committed to making retail places better. https://linktr.ee/dlcmgmt

Commercial Real Estate Owners/ManagersCommercial Real Estate DevelopmentRetail Real EstateProperty ManagementAcquisitionand Third Party Services

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D

dlcmgmt.com

51-200 employees

Real Estate

Elmsford, NY

1991

Privately Held

14k LinkedIn followers

• Lead the property marketing function across the portfolio, establishing strategy, priorities, standards, and accountability.
• Manage and develop Regional Marketing Managers, providing clear direction, coaching, and performance expectations.
• Establish tools, processes, and best practices that improve the consistency and effectiveness of property marketing.
• Ensure portfolio-wide standards while maintaining a localized approach for each property and market.
• Create marketing strategies tailored to each property’s demographics, trade area, tenant mix, competitive environment, leasing priorities, and business plan.
• Partner with Regional Marketing Managers to translate strategy into annual marketing plans, campaigns, events, partnerships, and programs.
• Determine the appropriate marketing mix across digital, social media, events, advertising, PR, tenant engagement, community partnerships, and on-property marketing.
• Monitor property performance, market conditions, leasing activity, and consumer trends and adjust strategies as needed.
• Serve as the primary property marketing partner to Leasing and Property Management and collaborate closely with Corporate Marketing, Legal, and other internal teams.
• Support property positioning, leasing priorities, tenant recruitment, new store openings, redevelopment and repositioning initiatives.
• Build strategies that strengthen relationships with tenants, customers, local businesses, municipalities, and community organizations.
• Oversee marketing support for major property initiatives, tenant announcements, events, and openings.
• Provide strategic oversight for properties supported by Regional Marketing Managers while directly leading marketing for select properties without dedicated resources.
• Oversee agencies, vendors, media partners, and other external resources.
• Manage property marketing budgets and ensure investments align with asset priorities.
• Establish meaningful KPIs and evaluate the effectiveness and ROI of campaigns, events, digital channels, traffic, engagement, and other marketing activities.
• Provide leadership with clear reporting, insights, and recommendations to improve performance.

• 8–10+ years of marketing experience, ideally within retail real estate, shopping centers, hospitality, multi-location retail, or another location-based consumer business.
• Experience leading a multi-property or regional marketing function and managing marketing professionals.
• Strong understanding of localized marketing, consumer demographics, trade areas, and customer segmentation.
• Experience developing integrated strategies across digital, social media, events, advertising, partnerships, and community engagement.
• Strong business acumen with the ability to connect marketing initiatives to leasing, property operations, tenant performance, and broader asset objectives.
• Proven ability to manage budgets, measure performance, and use data to drive decisions.
• Strong cross-functional leadership, communication, and project management skills.
• Comfortable operating both strategically and hands-on when needed.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Ability to travel regularly to properties and markets.
• The expected salary range for this position is between $115,000 and $130,000. The actual compensation will be based on factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, market and business considerations and other factors permitted by law.
• Founded in 1991, DLC has been one of the nation’s preeminent owners, operators, and managers of shopping centers. Our portfolio includes millions of square feet of attractive retail space and continues to expand as we complete additional acquisitions.

• Competitive pay
• 401K company match
• Medical, Dental, and Vision Insurance
• Work-Life Balance
• Hybrid work model
• 20+ paid days off annually
• 13+ paid holidays in addition to PTO
• Paid parental leave
• Industry-leading training and development
• Open door policy
• Industry trade shows and event access
• Mentorship program