Senior Director - Product Marketing & Market Intelligence

Posted 8 Oct

What’s this role about? The Senior Director will lead the product marketing and market intelligence organization to shape product and monetization strategy. They will build audience intelligence frameworks and serve as a strategic bridge across product, marketing, and executive leadership teams.

New York, New York

Hybrid

$210K – $260K

Full-time

10+ years exp

New York City, New York 10003

Skills required

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Company

About SoundCloud SoundCloud empowers artists, tastemakers and fans to connect and share through music. Founded in 2007, SoundCloud is an creator-first platform helping artists build and grow their careers by providing them with the most advanced tools, services, and resources. With over 4x the music catalog of every other major streaming platform, spanning 40+ million artists across 190+ countries, SoundCloud is where emerging artists find their sound, hidden gems are discovered, and music culture is shaped in real time.

SoundCloud

TechnologyMusicand Entertainment

soundcloud.com

201-500 employees

Entertainment Providers

Berlin, Germany

Privately Held

310k LinkedIn followers

Raised $542.8M

Responsibilities

Shape product and business strategy as a strategic partner to leadership,
including recommendations on consumer narratives, packaging, and
monetization, some of the highest-leverage decisions at the company
Define positioning across creator, fan, AI, subscription, and monetization
experiences, in close partnership with Brand, Creative, and Communications
Lead go-to-market strategy for major launches, defining audiences,
positioning, and launch tiers, and owning the
awareness-to-adoption-to-retention metrics that define success; own GTM
strategy, positioning, and audience definition, partnering with marketing
teams on channel orchestration and execution
Build SoundCloud's market and audience intelligence function — tracking
trends and competitive moves across music, AI, and the creator economy, and
turning them into executive briefings, forecasts, competitive intelligence,
and opportunity calls that sharpen how we compete
Own creator and fan insight, drive audience segmentation and sizing, build
always-on feedback loops, partner with Community on creator councils and
advisory panels, and translate what you learn into recommendations Product
and Business act on
Build and develop a high-performing PMM organization, establishing a modern
operating model and raising the strategic influence of the function across
10+ years across product marketing, product or growth strategy, or consumer,
marketplace, and platform businesses
A track record of leading product marketing teams and influencing product
strategy, not just supporting launches
Deep experience with market and audience research and competitive analysis —
and a habit of turning it into data-backed decisions
Deep understanding of consumer products, marketplaces, creator platforms,
subscriptions, or social ecosystems
Exceptional storytelling and executive presence across complex,
cross-functional organizations
Relentless curiosity about people, markets, and culture, with a real passion
for music and creators
The salary range for this role is $210,000 - $260,000 annually. The final salary
offered will be determined based on relative experience, skills, internal
equity, and location. We also offer a generous total rewards program - read more
about additional benefits and perks below!
We provide a flexible work culture that offers the opportunity to collaborate
and connect in person at our offices as well as accommodating work from home
We are deeply committed to ensuring diversity, equity and inclusion at all
levels of our organization and fostering a community where everyone’s voice,
perspective and experience is respected and heard
We believe a strong team is made by investing in employees through
mentorship, workshops and enrichment opportunities

Qualification

MarketingManagement & LeadershipCreative & MediaTechnologyConsulting

Benefits

Comprehensive health benefits including medical, dental, and vision plans, as
well as mental health resources
Robust 401k program
Generous professional development allowance
Interested in a gym membership, photography course or book? We have a
Creativity and Wellness benefit!
Flexible vacation and public holiday policy where you can take up to 35 days
of PTO annually
16 paid weeks for all parents (birthing and non-birthing), regardless of
gender, to welcome newborns, adopted and foster children
Various snacks, goodies, and 2 free lunches weekly when at the office

Interested in this role?

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