Senior Director - Integrated Marketing & Growth

About SoundCloud SoundCloud empowers artists, tastemakers and fans to connect and share through music. Founded in 2007, SoundCloud is an creator-first platform helping artists build and grow their careers by providing them with the most advanced tools, services, and resources. With over 4x the music catalog of every other major streaming platform, spanning 40+ million artists across 190+ countries, SoundCloud is where emerging artists find their sound, hidden gems are discovered, and music culture is shaped in real time.

SoundCloud

TechnologyMusicand Entertainment

S

soundcloud.com

201-500 employees

Entertainment Providers

Berlin, Germany

Privately Held

310k LinkedIn followers

Raised $542.8M

• Design and lead the growth operating system, processes, and planning rhythms
• that unify efforts across Product, Marketing, Community, Partnerships, and
• Analytics into coordinated, scalable strategies, with clear prioritization
• and resource allocation
• Refine end-to-end creator and fan journeys to eliminate friction, bridge
• conversion gaps, and partner cross-functionally to accelerate activation,
• engagement, retention, and lifetime value — tying marketing efforts to
• customer behaviors, not just channel activity
• Own the overarching performance strategy for acquisition, lifecycle
• marketing, paid media, and conversion optimization, while expanding emerging
• discovery channels including SEO, AI search, AEO, App Store Optimization, and
• growth loops
• Lead integrated campaign orchestration across major product launches and
• brand moments (in close partnership with Product Marketing) establishing
• repeatable frameworks to sync execution across paid, owned, earned, and
• product surfaces
• Modernize measurement and attribution alongside Analytics and Data Science by
• advancing incrementality testing, marketing mix modeling, forecasting, LTV
• frameworks, and growth scorecards for the executive team
• Build, mentor, and scale a high-performing growth organization grounded in a
• culture of experimentation, operational excellence, and data-driven
• accountability
• 10+ years in Growth Marketing, Growth Strategy, Integrated Marketing,
• consumer technology, marketplaces, or platform businesses
• Experience leading large-scale acquisition, retention, and lifecycle programs
• for subscription or consumer businesses
• Demonstrated success building growth systems, operating models, and
• cross-functional organizations
• Deep expertise in experimentation, measurement, attribution, and growth
• analytics
• Experience managing complex customer journeys and multi-channel ecosystems
• Fluent with AI tools and comfortable building them into growth, discovery,
• and measurement workflows
• Strong strategic thinking paired with operational excellence
• Exceptional cross-functional leadership and influence skills
• A real passion for creators, music, technology, and culture
• The salary range for this role is $210,000 - $260,000 annually. The final salary
• offered will be determined based on relative experience, skills, internal
• equity, and location. We also offer a generous total rewards program - read more
• about additional benefits and perks below!
• We provide a flexible work culture that offers the opportunity to collaborate
• and connect in person at our offices as well as accommodating work from home
• We are deeply committed to ensuring diversity, equity and inclusion at all
• levels of our organization and fostering a community where everyone’s voice,
• perspective and experience is respected and heard
• We believe a strong team is made by investing in employees through
• mentorship, workshops and enrichment opportunities

• Comprehensive health benefits including medical, dental, and vision plans, as
• well as mental health resources
• Robust 401k program
• Generous professional development allowance
• Interested in a gym membership, photography course or book? We have a
• Creativity and Wellness benefit!
• Flexible vacation and public holiday policy where you can take up to 35 days
• of PTO annually
• 16 paid weeks for all parents (birthing and non-birthing), regardless of
• gender, to welcome newborns, adopted and foster children
• Various snacks, goodies, and 2 free lunches weekly when at the office