Sr. Director, Brand and Product Marketing

About Fanatics Collectibles Fanatics is committed to relentlessly enhancing the fan experience. As a leading global sports platform, Fanatics allows fans to buy, bet, and collect while engaging with sports in deeper, more immersive ways. Fanatics is redefining how fans connect with their favorite teams and players. Through its businesses—Fanatics Commerce, Fanatics Collectibles, Fanatics Betting & Gaming, Fanatics Events, Fanatics Markets, and Fanatics Studios—the company has built a powerful, integrated ecosystem. By bringing together licensed fan gear, physical and digital trading cards, live events, and more, Fanatics delivers personalized experiences to over 100 million fans worldwide. Fanatics currently holds partnerships with over 900 sports properties, including professional and college teams, leagues, players’ associations, and retail partners. Fanatics also partners with over 5,000 athletes and celebrities, including 250 exclusive partnerships, and has over 2,000 retail locations. Beyond these partnerships, Fanatics has its own powerhouse team of more than 22,000 global employees.

Fanatics Collectibles

E-CommerceMerchandisingInternetWholesaleRetailSportCollectiblesBetting & GamingMobileTech

F

fanaticsinc.com

10,001+ employees

Technology, Information and Internet

New York, NY

Privately Held

438k LinkedIn followers

Raised $4.9B

• Gathering and applying insights that drive marketing execution against global
• properties
• Specific marketing plans and execution for global properties
• Ongoing cross functional collaboration focused on positive impact for the
• Ongoing best practice sharing
• This role is ideal for a forward-thinking leader who can translate strategy into
• execution, build scalable programs, and maintain strong relationships. This
• position will be responsible for handling a wide variety of duties, which
• include, but are not limited to the ones listed below.
• Providing strategic leadership for integrated marketing initiatives across
• Fanatics Collectibles global properties
• Leading the development and execution of marketing campaigns, activations and
• launches
• Serve as the marketing lead for strategic partnerships, working closely
• Partners (e.g. Leagues, Sports/Entertainment Organizations, Partner Brands)
• to maximize the value of the joint relationship
• Oversee cross-functional marketing alignment for Fanatics Collect by aligning
• marketing priorities ensuring cohesive execution
• Own and evolve youth marketing initiatives, identifying new partners and
• driving expansion with existing partners across sports and leagues to
• introduce and grow the trading card hobby
• Own creator/influencer strategy and execution to drive growth, brand equity,
• and community engagement
• Clearly outline success for marketing executions while ensuring objectives
• and goals are met through creative activations & production
• Collaborate cross-functionally across Brand, Product, Social,
• Commercial teams to ensure seamless execution and alignment
• Work effectively under pressure and utilize strong project management skills
• to meet deadlines

• Deep expertise in the trading card and collectibles industry, including a
• strong understanding of the hobby, collector behavior, product portfolio,
• release cadence, licensing ecosystem, and market trends.
• 12+ years’ experience in high-pace environment with a high-profile brand
• Leadership, motivation, and team skills – a natural connector & communicator
• Proven experience in marketing management & execution, strategy, campaign
• management or agency equivalent role
• Expertise in planning, developing, and executing successful marketing briefs,
• brand activations, and consumer-led campaigns across a wide array of
• marketing activities
• Track record of innovation and delivering results against tight deadlines
• Ability to work directly with Executive Leadership
• Ability to work autonomously while taking direction from leadership
• Sound strategic thinking capabilities and the ability to anticipate trends
• and turn insights into actionable plans
• Creative mind with an attention to detail but also the ability to see the big
• picture
• Passionate about sports and consumer brands and knowledge of the trading card
• and collectibles space
• Exceptional verbal and written communication skills, including meeting
• facilitation and presentation
• Able to travel as needed; work flexible hours/days of week and weekends
• Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud.
• Fanatics never seeks payment from job applicants. Feel free to ask your
• recruiter for a phone call or other type of communication for interview, and
• ensure your communication is coming from a Fanatics email address (including
• @collectfanatics.com).  For added security, where possible, apply through our
• company website at www.fanaticsinc.com/careers
• The salary range represents base pay only and does not include short-term or
• long-term incentive compensation.  This salary range is specific to Los Angeles
• and may not be applicable to other locations.  When determining base pay, as
• part of a final compensation package, we consider several factors such as
• location, experience, qualifications, and training. For information about our
• benefits, please visit https://benefitsatfanatics.com/

• Los Angeles Salary Range
• $195,500—$249,550 USD
• The salary range represents base pay only and does not include short-term or
• long-term incentive compensation.  This salary range is specific to New York
• City and may not be applicable to other locations.  When determining base pay,
• as part of a final compensation package, we consider several factors such as
• location, experience, qualifications, and training. For information about our
• benefits, please visit https://benefitsatfanatics.com/
• NYC Salary Range
• $212,250—$271,250 USD