Product Marketing Director, Identity Security

About CHEQ CHEQ is the leading identity, security and intelligence platform for the open web, trusted by the world's leading brands across industries including cybersecurity, financial services, retail and ecommerce, and technology. Human, bot, or AI agent—CHEQ instantly reveals the entity behind it, its authenticity, and its intent with industry-leading accuracy. More than 15,000 companies, from the Fortune 50 to industry innovators, rely on CHEQ to secure their websites, protect their marketing investments, and govern who interacts with their digital experiences. CHEQ's platform combines the industry's only triple-layer traffic, trust, and identity intelligence engine with the world's largest independent identity graph for fraud and trust.

CHEQ

The Intelligence Standard for the Human-AI Era

Bot MitigationUser VerificationBehavioral AnalysisEnterprise SecuritySaaSCybersecurityGo-to-Market SecurityGTMSecAI Agent IdentityForm Protection

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C

cheq.ai

201-500 employees

Computer and Network Security

New York, NY

2016

Privately Held

36k LinkedIn followers

Raised $182M

• Build the foundation
• Define the ICP, personas, and buying committee across CISOs and security leadership, Application Security, Fraud and Risk, and Trust & Safety teams.
• Turn our product vision and research into a clear market narrative and category story.
• Own positioning, messaging, and value propositions that turn complex capabilities into clear differentiation and business value.
• Run message testing with early customers and design partners, and use what you learn to sharpen the story.
• Help shape pricing, packaging, and the go-to-market playbook with Product and Sales leadership.
• Hold a seat in roadmap reviews and join regular syncs with Product and Research.
• Co-own launch readiness with the CPO.
• Bring customer, market, and competitive insight back into product decisions.
• Create sales and marketing content, including solution briefs, presentations, battle cards, customer stories, and demo narratives.
• Train Sales, Solutions Engineering, and Customer Success with discovery guidance, objection handling, and competitive insights.
• Partner with Demand Generation, bringing audience insight, messaging, and offers to the programs they build and run.
• Develop joint value propositions, integration narratives, and content for partner enablement and co-marketing.

Required

• 8+ years of B2B product marketing experience, including ownership of positioning, launches, content, and sales enablement.
• Experience building product marketing for a new product, category, or company from an early stage.
• Proven experience marketing to security, identity & access management, and fraud & risk buyers, such as CISOs, Application Security, Fraud & Risk, CIAM and Trust & Safety teams.
• A track record of working closely with Sales teams selling into these buyers, with a clear understanding of how they evaluate and buy.
• The ability to understand technical products, APIs, and integrations and explain their value to both technical and business audiences.
• Comfort with ambiguity and the judgment to prioritize when little is defined yet.
• Excellent English writing and presentation skills, with the ability and willingness to create substantive content yourself.
• Strong research, analytical, and cross-functional collaboration skills.

Preferred

• Experience marketing solutions that protect customer accounts, manage authentication and access, detect bots, or prevent online fraud and abuse.
• Experience working with technology and business partners on joint messaging, campaigns, and sales enablement.
• Understanding of how AI agents change the way organizations identify users, assess risk, and decide which activity to allow.
• The potential base salary range for this position is $175,000 - $215,000 per year. Final compensation will depend on experience and location, as well as other factors unique to each candidate, including but not limited to skill set, depth of experience, and certifications.. The total compensation package for this position may also include a variable component. This information is provided per New York City’s salary disclosure law.