
Real Estate · 194 people
Digital Marketing Manager
Posted 30 Sept
What’s this role about? The Digital Marketing Manager will lead digital strategy, website management, and lead generation campaigns across multiple brands. They will also manage marketing automation, SEO, paid media, and analytics to drive measurable business growth.
Skills required
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Company
About DLC Management Corp. We are a team of specialized real estate entrepreneurs who are committed to making retail places better. We do this by practicing #SUCCESS — working together as one team to help our stakeholders in the areas of acquisitions, new developments, redevelopments, leasing, third-party services and property management. We're headquartered in Elmsford, New York with regional offices in Atlanta, Buffalo, Chicago, Dallas and Washington DC. For additional information about us and our portfolio, please visit dlcmgmt.com.
DLC Management Corp.
We are real estate entrepreneurs who are committed to making retail places better. https://linktr.ee/dlcmgmt

Responsibilities
- Develop and execute digital marketing strategies across DLC, Renovo, and NWS.
- Own and manage our company websites, landing pages, and overall digital experience.
- Build and optimize lead generation campaigns that support leasing, construction, acquisitions, and business development.
- Manage HubSpot marketing automation, lead nurturing, CRM integrations, and conversion funnels.
- Develop and execute SEO strategies while monitoring website performance, search rankings, and user experience.
- Manage paid digital advertising, including Google Ads, LinkedIn, display, and retargeting campaigns.
- Monitor campaign performance through Google Analytics, HubSpot, and reporting dashboards, providing insights and recommendations to improve results.
- Partner with Marketing, Leasing, Business Development, IT, and Executive Leadership to support strategic initiatives across the organization.
- Collaborate with content, design, and communications teams to deliver integrated marketing campaigns that drive engagement and business growth.
Qualification
- 7+ years of digital marketing experience with increasing responsibility.
- Strong experience with HubSpot, Google Analytics (GA4), Google Tag Manager, SEO, SEM, paid media, and marketing automation.
- Experience managing websites and CMS platforms (WordPress preferred).
- A proven track record of developing digital campaigns that drive leads and measurable business results.
- Experience building dashboards and translating data into actionable insights.
- Strong project management skills with the ability to manage multiple priorities simultaneously.
- Experience working with CRM platforms, developers, agencies, and cross-functional business teams.
- A strategic, analytical mindset paired with a hands-on approach to execution.
- Curiosity, creativity, and a passion for continuous improvement.
- The expected salary for this position is between $90,000 and $100,000. The actual compensation will be based on factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, market and business considerations and other factors permitted by law.
- Founded in 1991, DLC has been one of the nation’s preeminent owners, operators, and managers of shopping centers. Our portfolio includes millions of square feet of attractive retail space and continues to expand as we complete additional acquisitions.
Benefits
- Competitive pay
- 401K company match
- Medical, Dental, and Vision Insurance
- Work-Life Balance
- Hybrid work model
- 20+ paid days off annually
- 13+ paid holidays in addition to PTO
- Paid parental leave
- Industry-leading training and development
- Open door policy
- Industry trade shows and event access
- Mentorship program
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