Director, Global Marketing Operations

About PubMatic PubMatic is the leading AI-powered ad tech company delivering digital advertising performance. Through an intelligent, unified platform that connects buyers, publishers, data partners, and commerce media networks, PubMatic delivers superior performance with greater transparency, control, and efficiency. Since 2006, PubMatic has pioneered every major advance in programmatic advertising, from enabling the first OpenRTB transactions to embedding AI-driven optimization and privacy-focused innovation across its platform. With omnichannel scale, proven reliability, and a track record of continuous innovation, PubMatic is building a more intelligent, profitable, and sustainable open internet. Built to Connect. Powered to Perform

PubMatic

PubMatic (NASDAQ: PUBM) is the leading AI-powered ad tech company delivering digital advertising performance.

Real-Time Biddingonline advertisingYield OptimizationAd RevenueSell Side Platformmarketing automation softwaremobile advertisingvideo advertisingin-app advertisingand inventory quality

P

pubmatic.com

501-1,000 employees

Technology, Information and Internet

Redwood City, CA

2006

Public Company

361k LinkedIn followers

Raised $63M

• accountability areas that together give PubMatic marketing a single, trusted
• source of truth for performance, planning, and spend.
• Marketing Measurement Framework: partnering with the Growth Marketing leader,
• develop and instrument reporting connecting marketing activity to pipeline
• and revenue
• leads establish a consistent process for building global and
• regional marketing plans tied to business outcomes
• process run in partnership with Finance and Accounting
• Rhythm of Marketing Reporting: the recurring cadence and automated executive
• dashboards that keep marketing performance to goals measurable and visible
• marketing programs to pipeline creation, pipeline progression, and
• revenue contribution
• Partner with Growth Marketing, Sales Operations, and IT to ensure Salesforce
• and Looker data integration supports reliable, auditable attribution
• reporting
• Establish and champion the discipline that investment follows measurement
• every program should carry a defined success metric
• Develop marketing ROI reporting that marketing leaders trust and use, and
• stands up to business and executive review
• Partner with region marketing leads to create and implement a consistent
• global marketing planning process, spanning annual and quarterly cycles, that
• ties every global and regional plan to a defined business outcome
• Build and maintain a tiered prioritization framework that governs investment
• intensity levels
• Coordinate planning inputs and timelines across North America, EMEA, and APAC
• marketing leaders, Centers of Excellence, and Product Marketing to produce
• one coherent global plan
• execution, so strategy, resourcing, and spend are always in sync
• Own the planning calendar and cadence, refreshing plans quarterly against
• actual performance and evolving business priorities
• Own the marketing budget and reporting process in true partnership with
• marketing leads, Finance, and Accounting
• Build a unified budget structure that gives full visibility across events,
• programs, technology, and headcount
• Support a monthly budget governance cadence covering variance reporting,
• spend versus plan, and reallocation recommendations grounded in performance
• data
• Partner with Finance and Accounting on forecasting, accruals, and vendor
• management so marketing's financials are clean, current, and audit-ready
• In partnership with growth marketing, build and run marketing's rhythm of
• business: lead-to-pipeline-to-revenue reviews, KPI reviews, and dashboard
• reporting for the CMO and marketing leadership team
• Create and maintain the dashboard that connects marketing investment to
• pipeline and revenue outcomes in a single, always-current view
• Operations, Product, and Business Operations.

Required

• strategy/consulting, with a track record of building measurement and planning
• discipline inside a B2B organization
• connect marketing activity to pipeline and revenue
• visualization tools
• Salesforce expertise, including data architecture, lead and opportunity
• objects, and campaign attribution
• Experience managing a marketing budget process in partnership with Finance,
• including forecasting, variance reporting, and accrual support.
• Exceptional executive communication skills, with the ability to translate
• data into clear, actionable recommendations for the CMO and leadership team
• Ad tech or programmatic advertising credibility

Preferred

• Multi-regional B2B marketing operations experience across North America,

• In accordance with applicable law, the below salary range provided is PubMatic’s
• reasonable estimate of the total compensation for this role. New hires and
• current team members are typically compensated toward the middle of our pay
• range. The actual amount may vary, based on non-discriminatory factors such as
• location, experience, knowledge, skills and abilities. In addition to salary
• PubMatic also offers a bonus and a competitive benefits package.