VP of B2C & Digital Marketing (Hybrid)

About Lakeshore Learning Materials, LLC Lakeshore Learning Materials is one of the most innovative manufacturers of educational materials in the country. Specializing in top-quality products for the home and classroom, we are a thriving multichannel organization with a robust web business, multiple catalogs for early learning and elementary programs, 60 store locations, plus a sales force that is second to none. Thanks to the daily contributions of the amazing people on our team, Lakeshore has experienced continuous growth since the day it was founded in 1954. Although we’ve been serving teachers and parents for decades, we believe our best days are still to come—thanks to the hard work and dedication of our team. We are creative thinkers and problem solvers who continuously challenge ourselves to do our best work, roll up our sleeves to get the job done and persevere until we reach our goals. Over the last few decades, our people have helped us grow from a single retail store into an international business that continues to expand—moving us even closer to our goal of ensuring every teacher and student has access to the best learning materials possible. Because of our team’s passion and drive, Lakeshore is more than a great place to work—it’s a great experience to be part of. So if you’re a down-to-earth professional who shares our desire for making a difference in the world, we’d love to hear from you.

Lakeshore Learning Materials, LLC

L

lakeshorelearning.com

1,001-5,000 employees

Retail

Carson, CA

1954

Privately Held

120k LinkedIn followers

• We are seeking a VP of B2C & Digital Marketing to lead the vision, strategy and growth agenda for Lakeshore’s consumer and digital marketing. In this role, you’ll shape integrated B2C marketing strategies that drive customer acquisition, engagement, retention and eCommerce growth, while building long-term equity in a brand teachers and parents have trusted since 1954.
• This position is designed for a senior marketing leader with deep expertise across the B2C and digital ecosystem, including loyalty, customer lifecycle marketing, CRM, email, social, paid media, SEO, digital commerce, retail and omnichannel marketing. You bring strategic vision and operational discipline in equal measure, you know how to integrate these channels into one growth strategy that increases customer lifetime value, and you’d rather test a promising idea than debate it.
• You’ll lead a multi-team marketing organization and collaborate closely with executive leadership and partners across eCommerce, Merchandising, Product Development and Creative. You’ll join a curious, collaborative team that holds a high bar for results and keeps teachers, parents and children at the center of every decision. It’s meaningful work, because the campaigns you lead help more kids discover a love of learning.
• Shaping the B2C and digital marketing vision, strategy and growth agenda, integrating loyalty, acquisition, retention, eCommerce, CRM, social and performance marketing to drive revenue, customer lifetime value and market share
• Overseeing the B2C marketing portfolio, budget and resource allocation, and ensuring accountability for revenue, profitability, conversion, retention and return on marketing investment (ROMI)
• Architecting loyalty, retention and customer lifecycle programs that turn first-time buyers into longtime Lakeshore families across digital and retail channels
• Synthesizing consumer insights, market intelligence, competitive trends and digital analytics to identify growth opportunities and improve the end-to-end customer experience
• Leading omnichannel and performance marketing across paid media, SEO, email and social, using audience segmentation, personalization and testing to optimize the customer journey
• Building, coaching and mentoring a high-performing marketing organization where people are encouraged to experiment, learn and grow, developing future leaders and resolving critical talent gaps as the business grows
• Transforming marketing capabilities by integrating new technologies, processes and operating models that support future growth
• Influencing executive decisions and collaborating with eCommerce, Merchandising, Product Development and Creative to align marketing priorities with company growth goals and represent the teachers and families we serve

Required

• 12+ years of experience in digital marketing within an eCommerce environment
• 8+ years in a management role leading digital performance marketing teams in B2C commerce, including other managers
• Demonstrated success developing and executing growth strategies that drive customer acquisition, retention, engagement, customer lifetime value and revenue
• Deep expertise across the B2C marketing ecosystem, including loyalty, CRM, lifecycle, email, social, paid media, SEO, digital commerce and omnichannel marketing
• Experience overseeing significant marketing investments, including budget planning, forecasting, performance measurement and ROI management
• Strong command of customer journey mapping, audience segmentation, personalization, testing and marketing analytics
• Experience leading marketing transformation initiatives, such as new technologies, processes or operating models

Preferred

• B2C retail experience, ideally with an omnichannel brand that sells through both stores and eCommerce
• Experience balancing long-term brand stewardship with short-term business performance
• A strong eye for creative excellence and the ability to evaluate campaigns through both a strategic and customer lens
• You pair creativity with analytical rigor and can explain the “why” behind every investment
• You make sound decisions without complete information, then assess and adjust
• You develop future leaders and guide teams through change with resilience and optimism
• You’re down-to-earth and approachable, and you lead with curiosity rather than ego

• Bonus eligible
• Paid leave for new parents
• Medical coverage
• Dental coverage
• Vision coverage
• 401(k) retirement plan
• Flexible benefits
• On-site preschool
• On-site gym
• Employee discount