VP of Marketing

About JYP America ‘Leader In Entertainment’ This is the value and goal that JYP Entertainment constantly pursues. Based on this motto, JYP Entertainment strives to become the leading company that brings change to the entertainment industry. Led by Asia's best producer Jin Young Park, the company has produced many global artists, including god, Rain, Wonder Girls, 2PM, 2AM, miss A, GOT7, TWICE, Stray Kids, ITZY, Xdinary Heroes, and NMIXX in Korea; NiziU in Japan; BOY STORY, and YAOCHEN in China. In the business area, the company has expanded K-pop's influence by communicating with the worldwide music industry through the company's oversea subsidiaries JYP USA, JYP JAPAN, and JYP CHINA. Additionally, the company founded JYP Three Sixty to expand the IP business to the platform business. The company also invests in discovering and raising creative, proactive talents and lives up to the core values of being a 'Leading Company' and 'Respected Company' as the 'Leader in Entertainment.' JYP Entertainment abides by the law, morality, and social norms by managing the business transparently. As the industry leader, the company will continue to carry out duties and responsibilities as a trustworthy member of society.

JYP America

LEADER IN ENTERTAINMENT

musicentertainmentkorean musickpoprecordand label

See all employees

J

jype.com

501-1,000 employees

Entertainment

Seoul

Public Company

60k LinkedIn followers

• Set marketing and brand strategy across JYP America’s artist portfolios and business initiatives.
• Partner with executive leadership, artist portfolio leads, and headquarters to establish priorities and align global and U.S. marketing plans.
• Lead integrated campaigns for artists, music releases, tours, events, and other projects, from planning through execution.
• Oversee digital marketing, social media, content, partnerships, and fan engagement to grow audiences and strengthen artist positioning.
• Build and lead the marketing function, manage agencies and external partners, and partner with HR on staffing needs.
• Own marketing budgets and resource allocation, using campaign performance and audience insights to guide investment.
• Identify emerging trends, platforms, and opportunities to expand artist visibility and growth in the U.S. market.

• 10+ years of marketing experience in music, entertainment, media, or consumer brands, including team leadership and strategy development.
• Demonstrated success leading integrated campaigns that grow audiences and strengthen artist or brand visibility.
• Strong understanding of digital platforms, social media, fan engagement, and pop culture.
• Experience managing marketing budgets, agencies, and external partners.
• Ability to set strategic direction while remaining hands-on with execution.
• Excellent leadership, communication, and relationship-building skills, including experience partnering with senior leadership and cross-functional teams.
• Ability to use campaign data and audience insights to guide decisions and manage competing priorities.

• Health, Dental & Vision Insurance
• 401(k) Company Match
• Paid Time Off
• Paid Holidays
• Annual Base Salary: $150,000 - $180,000 based on relevant experience, qualifications, and skills.