VP of Marketing

About LettrLabs We streamline your direct mail marketing with our advanced automated platform. Our industry-leading robotics write each card with a ballpoint pen for a personalized touch, with unparalleled production times and volumes. With targeting solutions like Recipient Search and Radius Mail, you can easily find new leads through map or list-based searches. Our API integrations, multi-step campaign tools, and automated solutions save you time and enhance your campaign effectiveness. LettrLabs has a track record of delivering outstanding results across various industries, including home services, e-commerce, non-profits, and real estate, helping you maximize your marketing impact and ROI. Contact us today to discover the incredible value we can bring to your business.

LettrLabs

Join 1,000+ businesses that choose LettrLabs as their direct mail marketing platform.

direct mailmarketinghandwritten direct mailnonprofitroofinge-commercehvachome servicesand plumbing

L

lettrlabs.com

11-50 employees

Advertising Services

Los Angeles

2020

Privately Held

968 LinkedIn followers

• LettrLabs is disrupting a $30B industry by uniting AI with tangible marketing.
• When a storm hits, our platform geo-locates to zip code, activates direct mail
• campaigns in minutes, and tracks every conversion back to digital. The result
• 5x return on conversions and 3x year-on-year growth for our customers.
• LettrLabs is hiring its first Marketing Leader. We have built a platform that
• makes direct mail as automated, measurable, and scalable as digital advertising,
• and we have proven it works across industries. The core product is working. Now
• we need a leader who can build the demand engine and lead the team that scales
• it.
• You will own marketing end-to-end: demand generation, lifecycle, field events,
• and budget allocation. But your center of gravity is the pipeline. You will
• manage a team of three, set the direction, and be the person who holds the
• strategy together so every dollar and every program ties back to revenue.
• Brand-first or Content-first backgrounds are not the right fit for this role.
• This leader will sit onsite at our newly opened headquarters in the westside of
• LA.
• Own LettrLabs' end-to-end marketing strategy. Demand generation, ABM,
• lifecycle, and field events with deep knowledge in how to drive pipeline and
• growth.
• Manage and allocate the marketing budget across paid, trade shows, and demand
• programs, with full accountability for ROI.
• Build and scale the ABM motion for PE-backed home services accounts. We serve
• large, multi-million dollar targets that require dedicated, account-specific
• campaigns.
• Lead and develop a team of three direct reports: growth/demand, field events,
• and lifecycle marketing.
• Define the framework for how LettrLabs understands marketing ROI. Own the
• reporting that makes CAC, pipeline contribution, conversion rates, and
• payback period all visible.
• Partner with Sales to improve lead quality, funnel conversion rates, and
• pipeline efficiency across both self-service and enterprise motions.
• Set the lifecycle strategy and provide direction for a growing function.
• You'll influence and optimize the programs they build and run.
• Scope and manage Product Marketing needs through sprint-based contractors
• when the work is burning; you determine when it's necessary and who does it.
• Lead go-to-market execution for new product launches, integrations, and
• vertical expansions.
• Marketing sourced leads grow by 50% or more in the next 2 quarters.
• CAC, ROAS, and payback period are tracked, improving, and visible to
• leadership - you built the attribution to prove it.
• The ABM motion for enterprise home services accounts is defined, running, and
• generating pipeline.
• A team that operates with clear direction, non-overlapping focus areas.

Required

• 8-10 years in B2B SaaS or technology marketing, with deep specialization in
• demand generation, growth marketing, or performance marketing and an
• understanding of targeting PE backed companies.
• Proven, measurable track record of building pipeline and driving revenue
• impact - you can cite CAC, ROAS, or pipeline contribution numbers from prior
• roles, not just program names.
• Experience with both self-service/PLG and sales-led enterprise motions - you
• understand how to run different growth plays in parallel.
• Lifecycle and growth marketing fluency. enough to set strategy, direct an IC,
• and know when the programs are working.
• Experience building or running ABM programs targeting high-value accounts,
• specifically large, complex B2B buyers.
• Hands-on experience with paid acquisition across search and social — you've
• managed budgets and optimized campaigns directly, not just directed agencies.
• Experience owning a marketing budget with accountability for how it's
• allocated and what it returns.
• HubSpot proficiency and familiarity with modern marketing and analytics stack
• (Google Ads, LinkedIn Ads, GA4, or equivalent).
• Experience hiring and managing a lean in-house team alongside an agency or
• contractor network.
• Startup and agency experience.  You know what great looks like and how to get
• there!

Preferred

• Experience marketing to home services, e-commerce, or other high-volume SMB
• and enterprise B2B audiences.
• Experience with PE backed companies
• Background building or scaling a category, not just competing within one.
• Familiarity with direct mail as a performance marketing channel.
• Experience at a Series A–C company as the first or only marketing leader.

• product-market fit and accelerating revenue.  You’ll take on full ownership
• of the department from day one.
• AI augmented direct mail is surging as purely digital CACs climb.
• You'll own marketing end-to-end: demand generation, lifecycle, field events,
• and budget allocation, and most importantly pipeline. You'll manage a team of
• three, set the direction, and be the person who holds the strategy together
• so every dollar and every program ties back to revenue.
• Equity in a fast-growing company
• 401(k) plan.
• Flexible PTO and paid holidays
• On-site gym
• Free daily lunch, team off-sites, and happy hours
• Located in the heart of Marina Del Rey, a walkable neighborhood with easy
• access to shops, restaurants, and the marina
• LettrLabs USA
• $260,000—$300,000 USD
• Actual base salary offered will be determined by: experience, skills, and work
• location. This range is for base salary, our total compensation includes equity
• and benefits. We welcome you to apply even if your expectations are outside our
• listed range.