GGong.io logo

Gong.io

Software Development · 2.6k people

Vice President, Product Marketing

Posted 20 Oct

What’s this role about? Lead the global Product Marketing function to define and execute the go-to-market strategy for Gong's Revenue AI platform. Partner with Product and GTM teams to craft differentiated messaging, drive product launches, and align pricing and packaging with customer value.

Salt Lake City, Utah
Hybrid
$250K – $300K
Full-time
10+ years exp

Skills required

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Company

About Gong.io Transform how your revenue team wins with AI✨ The Gong Revenue AI Operating System brings customer data, insights, and workflows together in one trusted place. 5,000+ companies rely on Gong to understand their business better, automate workflows, and win more. Follow our page for more updates.

Gong.io

AI OS for revenue teams

GGong.io logo
1,001-5,000 employees
Software Development
2015
Privately Held
336k LinkedIn followers
Raised $583M

Responsibilities

  • Develop deep product and technical fluency. Build a hands-on,
  • first-principles understanding of Gong’s products, AI, ecosystem, and
  • underlying technology so you can tease out the true, defensible
  • differentiation that generic “AI wrappers” can’t replicate. Partner with
  • Product leadership to align roadmaps with customer needs and market trends,
  • and ensure GTM plans are grounded in real product depth.
  • Champion the customer POV and value. Immerse yourself in the customer’s
  • world, including pain points, buying journey, and decision criteria, and
  • translate Gong’s product value proposition into quantifiable customer value
  • and business outcomes. Use the customer’s own language, drawn from win-loss
  • analysis, customer interviews, and sales conversations in Gong, as the raw
  • material for positioning and messaging.
  • Own Gong’s strategic narrative and positioning. Craft clear, differentiated
  • messaging and positioning across the platform, products, and competitive
  • landscape, and codify it in a messaging architecture and assets that the GTM
  • and Marketing teams can carry across every marketing channel.
  • Establish true differentiation in a crowded AI market. In a category still
  • being defined, where “AI-powered” is now table stakes, define what makes Gong
  • distinct and hard to copy. Lead with customer outcomes over technology,
  • ground claims in measurable proof and accuracy, and sharpen positioning
  • against both horizontal foundation-model providers and point solutions,
  • anticipating how the competitive set will keep shifting.
  • Lead product launches that drive growth. Own launch narrative, enablement,
  • and execution across every customer touchpoint so new products and
  • capabilities land with the GTM team and drive customer engagement, adoption,
  • and growth.
  • Leverage AI to scale knowledge sharing. Use AI tools to scale context and
  • content to GTM teams so reps can generate tailored, on-brand content in real
  • time — by persona, segment, industry, and deal stage. Deliver the messaging,
  • playbooks, demos, and more that improve close rates, win rates, and deal
  • velocity, and close the “last-mile” gap between what marketing produces and
  • what reps actually use.
  • Tailor the value proposition by industry and persona. Develop differentiated
  • value propositions, messaging, use cases, and proof points for Gong's
  • priority industries and buyer personas, translating each segment's specific
  • business challenges into measurable, role-relevant outcomes.
  • Carry the solution story across the full customer journey. Ensure the
  • tailored value proposition shows up consistently at every stage — fueling
  • demand generation and campaigns to build awareness and pipeline, guiding
  • buyers through evaluation, and equipping the field with the plays, business
  • cases, and proof points needed to advance and close deals.
  • influence Gong’s media coverage, analyst reports, and industry rankings.
  • Serve as a senior external ambassador for Gong. Regularly engage with
  • industry analysts, press, influencers, partners, and customers to build
  • trusted relationships, shape market perception, and represent Gong’s
  • strategy, products, and point of view with credibility and consistency.
  • Develop thought leadership and demand-gen content. Work with the Content team
  • to deliver high-impact materials that engage buyers from awareness through
  • decision, plus speaking opportunities that reinforce Gong’s position as the
  • leader in Revenue AI.
  • Build deep cross-functional partnerships. Operate as connective tissue across
  • the company, forging especially deep and durable partnerships with the GTM
  • organization and with Product, aligning strategy, roadmap, and field
  • execution around a shared story and shared outcomes.
  • Empower channel and partner success. Partner with the Partnerships team to
  • spotlight new integrations, MCP support, and marketplace and co-sell
  • partnerships, turning a fast-growing ecosystem into a proof point for Gong's
  • platform leadership.

Qualification

MarketingManagement & LeadershipSoftwareTechnologySales
  • 15+ years of Product Marketing experience in B2B enterprise software (SaaS
  • preferred), with a proven record of creating differentiated positioning and
  • driving measurable business impact.
  • Experience positioning AI or other technically sophisticated products in a
  • fast-moving, still-forming category, where differentiation must be earned
  • through outcomes, proof, and depth rather than claimed.
  • Deep technical curiosity and fluency: able to get hands-on with the product
  • and technology, understand how the AI actually works, and translate that into
  • defensible differentiation and clear customer value.
  • High fluency with AI tools across the PMM workflow (research, insight
  • synthesis, messaging, competitive intelligence, enablement, and content), and
  • a strong point of view on using them to scale context and tailored, real-time
  • content to GTM teams without sacrificing quality or strategic judgment.
  • Experience leading large, high-performing PMM teams in scaling organizations,
  • ideally at $500M+ ARR.
  • Strong strategic thinking paired with executional excellence: you can shape a
  • vision and roll up your sleeves to make it happen.
  • Proven ability to partner cross-functionally with GTM, Product, and Marketing
  • leaders, building deep and durable relationships that align strategies and
  • outcomes.
  • A customer-first mindset and passion for creating market-defining stories
  • that inspire and sell.
  • Bring urgency, extreme ownership, and a bias for action, staying hands-on to
  • do whatever it takes to drive impact.
  • Creative, resourceful, and energized by a fast-paced, high-growth
  • environment.

Benefits

  • We offer Gongsters a variety of medical, dental, and vision plans, designed
  • to fit you and your family’s needs.
  • Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle.
  • Mental Health benefits with covered therapy and coaching.
  • 401(k) program to help you invest in your future.
  • Education & learning stipend for personal growth and development.
  • Flexible vacation time to promote a healthy work-life blend.
  • Paid parental leave to support you and your family.
  • Company-wide recharge days each quarter.
  • Work from home stipend to help you succeed in a remote environment.
  • The annual salary hiring range for this position is $250,000 - $300,000 USD.
  • Compensation is based on factors unique to each candidate, including, but not
  • limited to, job-related skills, qualification, education, experience, and
  • location. At Gong, we have a location-based compensation structure, which means
  • there may be a different range for candidates in other locations. The total
  • compensation package for this position, in addition to base compensation, may
  • include incentive compensation, bonus, equity, and benefits. Some of our sales
  • compensation programs also offer the potential to achieve above targeted
  • earnings for those who exceed their sales targets.
  • We are always looking for outstanding Gongsters! So if this sounds like
  • something that interests you regardless of compensation, please reach out. We
  • may have more roles for you to consider and would love to connect.
  • We have noticed a rise in recruiting impersonations across the industry, where
  • scammers attempt to access candidates' personal and financial information
  • through fake interviews and offers. All Gong recruiting email communications
  • will always come from the @gong.io domain. Any outreach claiming to be from Gong
  • via other sources should be ignored.
  • Gong is an equal-opportunity employer. We believe that diversity is integral to
  • our success, and do not discriminate based on race, color, religion, age, sex,

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