Senior CRM Manager

About Tommy John Tommy John is a premium brand that makes the most comfortable underwear on the planet. Founded in 2008 by Tom Patterson & Erin Fujimoto, the brand creates solution-based product driving innovations in fabric, fit, and function. Guided by its mission of Comfort Perfected, Tommy John engineers every detail of the first layer to help people move through their day with ease and confidence. Initially known for being a disruptor in the men’s underwear market, Tommy John also now sells women’s underwear as well as lounge, sleepwear and apparel. The brand is sold on TommyJohn.com and in Tommy John Retail Stores—as well as premium retail partners including Nordstrom, Dillard's, Dick's Sporting Goods, Von Maur and Amazon.

Tommy John

Comfort Perfected

Men's UnderwearMen's UndershirtsWomen's UnderwearWomen's Bra and BralettesLoungewearand Sleepwear & Apparel

See all employees

T

tommyjohn.com

51-200 employees

Retail Apparel and Fashion

New York, NY

2008

Privately Held

26k LinkedIn followers

• We are seeking someone with an analytical marketing mind to drive multi-channel retention efforts. This individual will report to the Senior Director of Performance Marketing and be responsible for helping to deliver a best-in-class customer experience, driving sales, increasing customer engagement, optimizing the CRM program for maximum performance, leveraging iterative testing and data analysis. This is a great opportunity for someone with a strong background in email marketing and SMS.
• Own daily operations of the CRM program, including but not limited to developing CRM marketing calendar, deployment and QA of all Email/SMS campaigns, and analysis and optimization of key business metrics within retention channels
• Oversee and report on key retention KPIs including: program revenue, repeat rate, repeat revenue, conversion, click-through-rate and revenue per send.
• Continuously optimize segmentation strategy to elevate the customer experience, and maintain optimal engagement
• Develop VIP messaging strategy to build and maintain brand loyalty, working cross-functionally with CX and Creative Teams
• Responsible for compilation and delivery of all promotional briefs, working with marketing and creative teams to ensure timely and thorough delivery of all requests.
• Compile, analyze and deliver weekly, monthly, quarterly, and yearly reports and insights to identify optimizations within the current CRM program
• Optimize sign-up units to maximize capture rate and customer acquisition
• Manage overall list health, engagement, and deliverability
• Assist in the development, execution, and evaluation of A/B testing across channels to develop best practices playbook

Required

• Bachelor’s Degree in Marketing/Communications or related field
• 4-6 years’ experience in CRM marketing (Email + SMS)
• Experience implementing and managing email and SMS campaigns driven by personalization, behavioral data, and customer segmentation

Preferred

• Experience working with Klaviyo and Attentive as well as third-party analytics tools, with a thorough understanding of CRM analytics and deliverability metrics.
• Strong attention to detail, self-motivation and ability to work collaboratively
• Exceptionally strong written, verbal and interpersonal communication
• Proven ability to multitask in a fast-paced environment
• Ability to be on-site in our HQ Office in Lower Manhattan 3 days per week
• Demonstrated alignment with TJ core values: Humble, Adaptable, Mindful, GSD 2.0, & Curious