CCloud Imperium Games logo

Cloud Imperium Games

Computer Games · 116 people

Senior Marketing Director - Star Citizen

Posted 12 Oct

What’s this role about? Own Star Citizen’s global marketing strategy, brand positioning, commercial calendar, budget, and campaign execution. Lead senior marketing teams and partners to grow and retain the player community while aligning marketing activity with commercial goals and release milestones.

Manchester, England
On-site
Full-time
10+ years exp
Director

Skills required

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Company

About Cloud Imperium Games Since our founding in 2002, we have continually innovated in the video game industry, exploring solutions ranging from web platforms to immersive content. However, it was with Star Citizen that we truly made our mark. After more than a decade of collaboration with Cloud Imperium Games, we chose to combine our expertise to elevate the AAA experience to new heights. Our commitment to excellence and our passion for gaming are at the core of our approach. Our goal is to turn your most ambitious aspirations into exceptional digital experiences. Would you like to join us on this journey?

Cloud Imperium Games

We are pushing boundaries in an immersive storytelling!

gamingAAAgameplaystarenginestarcitizensquadron42robertspaceindustriesand webplatformdevelopment
CCloud Imperium Games logo
1,001-5,000 employees
Computer Games
2002
Privately Held
8.2k LinkedIn followers

Responsibilities

  • Own the global marketing strategy for Star Citizen -- from long-range planning to live campaigns that land
  • Lead and inspire the marketing team through a small group of senior leads across Community, Brand, Social, Creative, Content, Sales & Revenue, and Production
  • Drive new player acquisition and audience growth -- developing strategies that bring new audiences into the Star Citizen universe and convert interest into engagement
  • Retain and deepen the relationship with our existing community -- understanding what keeps them invested, spending, and talking about the game
  • Own the commercial marketing calendar -- maximising key moments throughout the year
  • Be a true partner to senior leadership, connecting marketing activity to commercial goals and release milestones
  • Set the bar for campaign planning and execution -- ensuring everything we put out is bold, consistent, and worth talking about
  • Own the marketing budget and report clearly on performance, spend and ROI
  • Be the guardian of the Star Citizen brand -- owning positioning, messaging and how we show up for our global audience
  • Stay sharp on market trends, competitor activity and community sentiment -- and use that knowledge to keep us ahead
  • Build strong relationships with agencies, launch partners and external stakeholders to drive results
  • Significant experience leading marketing at a senior level from a community-first perspective, ideally in games or entertainment
  • A track record of growing audiences and driving new player acquisition -- you know how to bring people in, not just speak to those already converted
  • Experience with live service or community-led titles -- you understand the difference between marketing a launch and sustaining a living game
  • Strong people leadership experience -- you build great teams, develop talent, and raise the standard around you
  • Proven ability to lead at scale
  • Genuine commercial ownership -- comfortable holding revenue responsibility and making decisions that balance growth with community trust
  • Deep expertise across brand, integrated marketing, content, community and campaign delivery
  • Comfortable in the room with exec stakeholders and confident making the case for bold ideas
  • Data-savvy with strong commercial instincts -- you know what's working and what isn't
  • A genuine love of games and an interest in what we're building at CIG
  • Calm under pressure, highly organised, and energised by a fast-moving environment
  • If you suspect fraud, please report it to your local authorities, as well as reaching out to us at info@cloudimperiumgames.com with any information you may have.

Qualification

MarketingManagement & LeadershipCreative & Media

Interested in this role?

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