IT Services and IT Consulting · 19 people
Marketing Director – (Europe / United States) - Client-side
Posted 11 Sept
What’s this role about? The Marketing Director will lead the overall marketing strategy, brand building, and channel ecosystem development for the Europe and US regions. They are responsible for managing the regional marketing team, budget, and executing high-impact industry events to drive business growth.
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Company
About Automation Consulting Australia's original AI and automation consultancy. We build AI agents, workflow automation systems, and system integrations for Australian businesses in retail, fintech, professional services, and real estate. Our work removes the manual processes that slow your team down and replaces them with systems that generate revenue. What we build: AI agents that handle lead qualification, customer enquiries, and internal workflows without human input. Automated pipelines connecting the tools your business already uses — CRMs, ERPs, payment platforms, reporting dashboards. Custom integrations across n8n, Odoo, and bespoke applications built to your specific operations. Who we work with: Australian SMBs with 20 to 500 staff who want automation that works alongside their existing team rather than replacing it. Our clients include businesses in retail, fintech, professional services, and real estate across Sydney, Melbourne, and Australia-wide. How to start: We offer 20 hours of free consulting to qualified Australian businesses. We audit your current operations, identify the highest-value automation opportunities, and build the case before any development begins. automationconsulting.com.au
Automation Consulting
Australia's original AI & automation consultancy. Built to generate revenue.
Responsibilities
- Take ownership of the overall marketing strategy and brand building for the corresponding region; develop the regional plan, brand promotion strategy and annual marketing targets, aligned with the company's business development direction.
- Develop the channel ecosystem for the corresponding region and independently expand partnerships with industry institutions; lead the planning and execution of overseas exhibitions, offline salons, industry roadshows and other marketing activities to raise the company's brand awareness and industry influence in the region.
- Maintain external resources such as industry associations, chambers of commerce and industry organizations in the region; build deep cooperative relationships; produce industry thought leadership, compliance education and brand content, and establish the company's voice in the overseas industry.
- Maintain deep insight into the region's regulations, market trends and competitor developments; produce market analysis reports and provide the sales team with market intelligence, competitive strategy and product positioning recommendations.
- Coordinate brand materials, communication content and localized marketing output for overseas markets; work with the sales team to empower front-line business, supporting lead generation and channel conversion to drive business growth.
- Take charge of building and managing the regional marketing team; set marketing performance KPIs and oversee the regional marketing budget; be accountable for regional brand voice, the quality of marketing leads and channel partnership results.
Qualification
- Bachelor's degree or above; majors in Marketing or International Trade preferred.
- 10+ years of work experience, including marketing/brand management experience at an international company; 3+ years of marketing team management experience.
- Deeply rooted in the corresponding market, with the ability to independently develop channels and external partnership resources; hands-on, end-to-end experience planning and delivering overseas exhibitions and offline marketing events; existing industry association resources in the region are a plus.
- Excellent marketing strategy skills and strong market awareness; skilled at integrating external resources and able to produce actionable, market-ready plans based on industry conditions.
- Fluent in English; able to independently conduct business communication entirely in English.
- Strong strategic thinking, with budget management and cross-departmental collaboration skills; results-oriented.
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