Field Marketing Director - UK & EMEA

About Birdeye Birdeye is the #1 Agentic Marketing Platform for
Multi-location Brands, purpose-built for multi-location brands. Over 200,000 businesses rely on Birdeye’s intelligent AI agents to run marketing and drive business outcomes. Birdeye helps brands enhance online reputation, engage customers across social, search, and web, and gain real-time insights into consumers and competitors — all to boost leads & foot traffic, reduce costs, and grow revenue.

Birdeye

AI Coworkers for Multi-location Brands

Online Reputation SoftwareSocial Media SoftwareListing Management SoftwareLocal SEO SoftwareReview ManagementDigital Customer MessagingWebchatReferral SoftwareCustomer Advocacy SoftwareSurvey Software

B

birdeye.com

1,001-5,000 employees

Software Development

Palo Alto, California

2012

Privately Held

535k LinkedIn followers

Raised $93M

• Birdeye is looking for an experienced, commercially driven Field Marketing Director – UK & EMEA to lead our regional marketing strategy, drive pipeline generation and support our expansion across Europe.
• As the senior marketing lead for the region, you'll be the primary point of contact for marketing, working closely with the SVP Sales & GM, EMEA, regional Sales and BDR teams, and global marketing channel managers.
• This is a highly hands-on role combining strategy, leadership and execution. You'll own the regional marketing plan while actively delivering campaigns, events and VIP executive experiences that build brand awareness, engage enterprise decision-makers and generate pipeline.
• You'll also manage and collaborate with remote and in-region marketing support teams, coordinating resources to deliver high-impact programmes across multiple markets.
• Own and execute the UK marketing strategy, supporting Birdeye's expansion into Ireland and wider EMEA markets.
• Act as the primary marketing partner to the SVP Sales & GM, EMEA, and regional Sales leadership.
• Develop quarterly and annual marketing plans aligned with pipeline targets and commercial priorities.
• Manage regional marketing budgets, performance and return on investment.
• Lead and coordinate remote and in-region support teams, agencies and global marketing resources.
• Balance strategic planning and leadership with hands-on campaign and event execution.
• Own regional marketing pipeline targets, driving measurable demand generation and revenue growth.
• Develop and execute integrated campaigns targeting enterprise and mid-market multi-location brands.
• Work closely with global channel managers across Paid Search, SEO, Email, Content, Social and Product Marketing.
• Partner with Sales and BDR teams on account-based marketing, target-account engagement and campaign follow-up.
• Localise global campaigns and product messaging for UK and European audiences.
• Analyse campaign performance and optimise marketing investment to improve pipeline contribution.
• Own the regional events and VIP experiences strategy, including conferences, trade shows, flagship events and sponsorships.
• Plan and deliver premium executive engagement programmes, including sporting hospitality, VIP experiences, exclusive dinners and C-suite networking events.
• Develop Birdeye-owned events, seminars, thought-leadership sessions and customer engagement programmes.
• Work closely with Sales and BDR teams to drive attendance from strategic accounts and senior decision-makers.
• Manage event agencies, suppliers, budgets and logistics, remaining hands-on throughout delivery.
• Measure event success through engagement, meetings, opportunities, pipeline and ROI.
• Build strong relationships with regional Sales leadership, Account Executives and BDR teams.
• Align marketing programmes with pipeline gaps, strategic accounts and regional growth priorities.
• Represent the regional marketing function in leadership meetings and commercial planning.
• Support expansion into priority European markets through localised campaigns, partnerships and field marketing programmes.
• Work with global marketing teams to build scalable programmes that support EMEA growth.
• Pipeline growth: Delivering against regional marketing pipeline and revenue targets.
• Sales alignment: Building a strong marketing partnership with the SVP Sales & GM, EMEA, and regional commercial teams.
• Marketing execution: Delivering effective integrated campaigns, events and VIP experiences that generate measurable business impact.
• EMEA expansion: Building scalable marketing programmes to support growth across new European markets.
• Regional leadership: Effectively managing marketing resources, budgets and cross-functional teams to deliver regional objectives.

• We're looking for a commercially minded marketing leader who combines strategic thinking, strong leadership and a willingness to roll up their sleeves and execute.
• 8+ years of B2B marketing experience, ideally in field marketing, regional marketing or demand generation.
• Proven experience owning regional marketing strategies and delivering measurable pipeline growth.
• Strong experience in B2B SaaS, enterprise technology, MarTech or related industries.
• Experience delivering integrated campaigns across events, digital, content and account-based marketing.
• A track record of delivering high-quality B2B events, VIP experiences and C-suite engagement programmes.
• Confidence working directly with senior Sales leadership and influencing commercial strategy.