National Sales And Marketing Director

About Orbit Group One of the UK’s leading not-for-profit housing groups, Orbit was established in 1967 by two people on a park bench contemplating how to tackle homelessness. Our purpose today is every bit as important as it was when Orbit was founded. We now manage around 47,000 affordable homes in the Midlands, East and South East, and build around 1,000 new affordable homes every year. Our aim is to ensure the homes we provide and the places we create are good quality, affordable and safe, and we reinvest our surplus to improve the quality of our homes, services and our communities, and provide more much needed affordable housing. Follow us for the latest updates on our homes, communities, and career opportunities. To read our social media guidelines please visit - https://orbitcustomerhub.org.uk/privacy-policy/

Orbit Group

Making it your home, together

HousingHousing GroupHousing AssociationHome BuilderAffordable HousingNot For ProfitShared OwnershipSocial HousingSocial Purposeand Housing Developer

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O

orbitgroup.org.uk

1,001-5,000 employees

Housing and Community Development

Coventry, West Midlands

1967

Nonprofit

29k LinkedIn followers

• With ambitious plans to build and regenerate 7,000 homes by 2030, we're looking for an experienced National Sales & Marketing Director to lead our sales and marketing function, drive commercial performance and help shape the next chapter of Orbit Homes' development ambitions.
• Reporting to our Chief Development Officer, you'll take national responsibility for our Sales & Marketing function, leading regional teams to deliver strong sales performance, maximise revenue and provide an excellent customer experience.
• This is a senior leadership role with significant influence across our development business. You'll shape our sales and marketing strategy, provide commercial insight into new development opportunities and ensure our homes are positioned effectively within their local markets.
• It's an exciting time to join Orbit and play a leading part in our journey towards 2030. You'll help turn our wider ambitions into action, bringing together commercial performance, customer experience and our commitment to building sustainable homes and thriving communities.
• A key part of your role will be leading our approach to shared ownership, alongside private sale, ensuring we respond to changing market conditions, understand our customers and maximise opportunities to help more people into home ownership.
• Collaboration across Orbit Group will be central to your success. You'll build strong cross-functional partnerships, bringing together colleagues from Land, Development, Finance, Group Marketing and Communications and other areas of the business to make well-informed decisions about future schemes, pricing, product mix and investment.
• You'll provide strategic and operational leadership across our national Sales & Marketing function, with responsibility for
• Sales strategy and performance: Developing and delivering sales strategies that achieve targets, maximise revenues and support our wider development ambitions.
• Shared ownership and private sale: Leading sales performance across both tenures, ensuring our approach reflects market conditions, customer demand and the requirements of each product.
• Commercial insight and collaboration: Working across Land, Development, Finance, Group Marketing and Communications and the wider Orbit Group to assess new opportunities, inform scheme viability, optimise pricing and product mix and deliver strong customer and commercial outcomes.
• Marketing and customer engagement: Working with our Group Marketing and Communications team to develop effective campaigns, strengthen our market presence and generate quality sales enquiries.
• Financial performance: Managing sales and marketing budgets, forecasting revenues, controlling costs and delivering value for money.
• Leadership and development: Leading, motivating and developing geographically dispersed sales and marketing teams, creating a high-performance culture with a strong customer focus.
• Market insight and customer experience: Using market intelligence, customer insight and emerging trends to shape our sales strategies while ensuring customers receive a high-quality, consistent experience throughout their homebuying journey.
• Sustainability and social value: Ensuring our approach considers sustainability, inclusion and the wider social value we can create through the homes and communities we help deliver.
• As a member of the Development Leadership Team, you'll also contribute to wider business planning, strategic decisions and the continued development of Orbit Homes.
• Although this position will be advertised against our Garden Court Head Office in Coventry, we recognise the national nature of the role and welcome applications from candidates based across the Midlands, Milton Keynes, Cambridgeshire and other suitable central locations.
• The role will require regular travel across Orbit Homes' operating regions, particularly the East and South East of England, so candidates will need to be comfortable travelling as part of their normal working arrangements.

• We're looking for an established sales and marketing leader with a strong track record within residential development, housebuilding or affordable home ownership.
• You'll understand the shared ownership market, the customer journey, its commercial considerations and the regulatory and operational requirements associated with delivering this tenure successfully.
• You'll also be an influential, collaborative leader who can work across organisational boundaries, balance commercial and customer priorities and bring people together behind shared goals.
• Significant senior leadership experience within residential sales and marketing, ideally across multiple regions or developments.
• A proven track record of delivering sales targets, maximising revenues and improving commercial performance.
• Strong experience of private sale residential developments and an understanding of competitive housing markets.
• Excellent commercial judgement, including pricing strategies, financial appraisals, forecasting and budget management.
• Experience working closely with land and development teams to inform acquisition decisions, scheme viability and product mix.
• The ability to develop and deliver effective sales and marketing strategies.
• Strong stakeholder management, negotiation and influencing skills, including experience working with mortgage lenders, financial advisers and other industry partners.
• Experience leading and developing geographically dispersed teams.
• A sound understanding of the wider housing market, relevant policies and the economic factors influencing residential development.
• Choosing us means being rewarded in every sense.
• Here’s what you can expect to enjoy with us.
• We strive to create an inclusive experience with benefits and wellbeing programmes designed to help you, and your loved ones, to thrive. For a better work life balance, we offer flexible working opportunities for many roles.
• From training programmes to professional qualifications, we provide opportunities to learn and develop at every stage of your career. Whether you’re a student, graduate or experienced professional we’ll support you to grow.
• For leaders, our tailored development journeys are designed to stretch and strengthen your leadership skills. As well as practical training, we give you access to renowned business schools and experiential programmes for greater breadth and depth of learning.
• We’re proud to make a difference to people together. We’re values-driven with a commercial focus on performance - because the more profit we make, the more we can achieve for people.
• What brings us together is a passionate belief in progress and people.
• Read more about the values and purpose that drive us on our careers website.
• How we hire
• We aim to make our hiring process simple and fair
• Online application
• Interview(s)
• Decision and offer

• Flexible Working Opportunities
• Training And Development Programmes
• Professional Qualifications
• Leadership Development
• Business School And Experiential Learning Programmes
• Wellbeing Programmes