Senior Growth Marketing Manager, Connectivity

About Expedia Group Expedia Group, Inc. (NASDAQ: EXPE) is the global travel marketplace with one purpose: to help travelers explore the world, one journey at a time. Expedia Group™ connects travelers, partners, and advertisers through its trusted brands, leading technology, and rich first-party data, delivering predictive, personalized experiences that shape the future of travel. Expedia Group’s ecosystem includes three flagship consumer brands – Expedia®, Hotels.com®, and Vrbo® – the largest B2B travel business, and a premier advertising network. Guided by an experienced and passionate global team, Expedia Group helps millions of travelers in more than 70 countries explore the world with confidence and ease. We’re committed to providing an inclusive and accessible recruiting experience for candidates with disabilities, or other physical or mental health conditions. If you require an accommodation or adjustment for any part of the application or recruitment process, please let us know by completing our Accommodation Request Form or contacting your recruiter. Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident about who they are. We do not send job offers via email, or any other messaging tools, to individuals we have not had prior contact with. Our email domain is @expediagroup.com. Our official careers website, where you can to find and apply for job openings, is careers.expediagroup.com/jobs. If you require customer service support to cancel, change or ask about a refund for your trip, you can connect with our 24/7 Virtual Agent through the following links: Expedia: https://www.expedia.com/helpcenter Hotels.com: https://service.hotels.com/en-us/ Vrbo: https://help.vrbo.com/ For additional assistance, direct message us on Twitter @ExpediaHelp with your itinerary number and email address: https://twitter.com/ExpediaHelp

Expedia Group

TechnologyTravelEcommerceSalesHotelsBig DataMobileBusiness DevelopmentSEOSEM

E

careers.expediagroup.com

10,001+ employees

Software Development

Seattle, WA

Public Company

968k LinkedIn followers

Raised $6.7B

• Are you ready to make an impact at the world’s largest online travel platform? Expedia Group’s Supply Marketing Team is responsible for building and developing relationships with lodging, connectivity and transport partners throughout the world, to constantly connect our product offering to our traveller demand. Our marketing team is forward-thinking and high-energy, so we look for people who flourish in a dynamic environment and who are not afraid to roll up their sleeves. Our team is based worldwide, and we thrive on the impact we deliver to Expedia Group’s business.
• As the Senior Growth Marketing Manager, Connectivity, you will lead our two-sided go-to-market model, driving Connectivity Provider API adoption on one side and Supply Partner (hotel and vacation rental) usage on the other. You will own growth marketing for Connectivity across the provider and property audiences, from awareness through GA adoption and opportunity capture, and deliver against a quarterly planning and release cadence run in partnership with Product Marketing. This role provides an excellent career growth opportunity, deepening your marketing, account-based marketing (ABM) and people leadership skills with the industry’s largest connectivity providers.
• This position collaborates with many internal departments, including Product Marketing (PMM), Field Enablement, Hotel Partner Marketing, VR Partner Marketing, Business Programs, Analytics and Digital Operations, to gather intelligence, define plans, and implement programs that increase provider adoption, partner usage and business growth.
• Own and evolve Connectivity Marketing’s two-sided GTM model, balancing Provider Adoption and Supply Partner Use across the Awareness, Pilot and GA phases
• Lead API adoption, usage and opportunity-capture initiatives, translating provider readiness, ADP revenue signal and partner cohort mapping into scaled marketing programs
• Determine marketing strategy to accomplish Connectivity’s commercial objectives, flexing as required
• Build and run the new 1:1 ABM approach for top strategic connectivity providers, and oversee differentiated marketing solutions across CPP Elite/Preferred and long-tail cohorts
• Partner with Hotel Marketing and VR Marketing to plan and execute cross-LOB Shared Bets, moving oppy capture from ad hoc requests to structured, plan-led campaigns direct to supply partners
• Lead Connectivity’s quarterly GTM planning and release cadence in partnership with Product Marketing (PMM) and Business Programs, translating Connectivity XLT priorities into a predictable delivery rhythm partners can plan against
• Establish dependable working relationships with stakeholders, including executive (VP+) level, and build rapport to become a trusted business partner
• Influence senior leaders, stakeholders and peers to manage initiatives end-to-end successfully, moving others to a preferred alternative where required
• Partner with Analytics to define and report on account-tiered success metrics (engagement, product/API adoption, commercial impact) and present clear, actionable recommendations

• Bachelor’s in Marketing, Communications, Advertising or a related field; or equivalent related professional experience
• 8+ years marketing experience
• Experience developing and implementing successful B2B partner marketing campaigns and programs at scale, ideally across a multi-audience or two-sided GTM model
• Experience building or running account-based marketing (ABM) programs for strategic, high-value accounts
• Strong written communication and visual storytelling, with the ability to translate complex product or API concepts into partner-facing narratives
• Solid understanding of marketing channel mix (email, webinar, Seismic/self-serve, partner-internal comms) and how to sequence channels across a partner lifecycle
• Comfortable operating in a quarterly planning cadence, balancing committed delivery with a rolling look-ahead signal
• Ability to work effectively cross-functionally across Product Marketing, Field Enablement, Hotel/VR Marketing, Commercial and Analytics
• Strong data analysis and insight development skills; able to define and defend success metrics (adoption, usage, commercial impact) to executive stakeholders
• Message Gears or Salesforce Marketing Cloud email system experience is a plus
• Preference for previous experience working in a role with a global remit
• Accommodation requests
• Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.
• Important notice