Financial Services · 3k people
Senior Product Marketing Manager, EMEA
What’s this role about? Develop and refine product positioning, messaging, and value propositions based on customer, competitor, and product insights. Plan product launches and go-to-market campaigns, create consistent customer experiences across channels, and collaborate with regional and global product, sales, marketing, and operations teams.
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Responsibilities
- Airwallex is looking for a Product Marketing Manager, who will play a pivotal role in bridging the gap between our customers, commercial and product teams in the EMEA region. This role is pivotal in delivering consistency and simplicity in our product positioning in the market, in addition to driving success in enablement, product launches, and go-to-market.
- This role is based in London, UK.
- Develop a deep understanding of our customers, needs, competitors and Airwallex’s unique edge to develop our value proposition
- Define, test and refine our global product positioning, messaging and value proposition in collaboration with product, sales and marketing teams
- Plan and drive an effective product launch strategy / plan across sales, marketing, pricing and operations to bring our value proposition to life for new features and products
- Deliver a compelling, end-to-end customer experience across our touch points alongside sales, marketing and operations - website, emails, content, decks and more
- Leverage qualitative and quantitative insights across channels, customers and product to test hypothesis and make data-backed decisions
- Work cross-functionally across our global and regional strategy, product, sales and marketing teams to drive global impact
Qualification
- We're looking for people who meet the minimum qualifications for this role. The preferred qualifications are great to have, but are not mandatory.
- 7+ years of experience in product marketing, marketing or product strategy function at a fast growing tech company
- Bachelor’s degree or equivalent
- Experience working with regional commercial and marketing teams to launch go-to-market campaigns that grow product adoption and usage
- Strong written and spoken communication skills - you’re able to articulate complex concepts in a simple way
- Self-starter that can identify and prioritize opportunities to focus on - You are willing to roll up sleeves and go deep into the assigned problem
- Track record of collaborating and driving impact across cross-functional teams – You can effectively partner with sales, operations, design, marketing, product and data analytics
Company
Airwallex
Empowering businesses to grow beyond borders

Airwallex is an AI native financial operating system for modern businesses. We are building the future of global banking for a real-time, intelligent economy. We serve more than 676,000 businesses worldwide, either directly or through our platform customers. From startups to public enterprises, our customers use Airwallex to manage their financial operations, or to build and monetise their own financial products. Founded in Melbourne in 2015, Airwallex holds 85+ licenses across North America, Europe, the Middle East, and Asia-Pacific, forming one of the most comprehensive financial infrastructures in the world. This regulated backbone powers Airwallex products at global scale, including payment acceptance, billing, global accounts, corporate cards, and spend management. The company is co-headquartered in San Francisco and Singapore with over 2,300 employees across 27 offices. Learn more at www.airwallex.com.
Offices
- Global, Global, HK
- Level 7, 15 William St, Melbourne, VIC 3000, AU
- 979 King's Road, 34/F Oxford House, Hong Kong, Quarry Bay, HK
- 838 South Huangpi Road, Level 18, Huangpu District, Shanghai 200021, CN
- +9 more