
Software Development · 22k people
Senior Art Director, Illustration & Motion (Product), Expedia Design
Posted 2 Nov
What’s this role about? You will own the visual craft of product illustration and motion across Expedia's platforms, setting standards and creating assets. You will also build scalable systems and AI-assisted workflows to ensure high-quality, consistent design output.
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Company
About Expedia Group Expedia Group, Inc. (NASDAQ: EXPE) is the global travel marketplace with one purpose: to help travelers explore the world, one journey at a time. Expedia Group™ connects travelers, partners, and advertisers through its trusted brands, leading technology, and rich first-party data, delivering predictive, personalized experiences that shape the future of travel. Expedia Group’s ecosystem includes three flagship consumer brands – Expedia®, Hotels.com®, and Vrbo® – the largest B2B travel business, and a premier advertising network. Guided by an experienced and passionate global team, Expedia Group helps millions of travelers in more than 70 countries explore the world with confidence and ease. We’re committed to providing an inclusive and accessible recruiting experience for candidates with disabilities, or other physical or mental health conditions. If you require an accommodation or adjustment for any part of the application or recruitment process, please let us know by completing our Accommodation Request Form or contacting your recruiter. Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident about who they are. We do not send job offers via email, or any other messaging tools, to individuals we have not had prior contact with. Our email domain is @expediagroup.com. Our official careers website, where you can to find and apply for job openings, is careers.expediagroup.com/jobs. If you require customer service support to cancel, change or ask about a refund for your trip, you can connect with our 24/7 Virtual Agent through the following links: Expedia: https://www.expedia.com/helpcenter Hotels.com: https://service.hotels.com/en-us/ Vrbo: https://help.vrbo.com/ For additional assistance, direct message us on Twitter @ExpediaHelp with your itinerary number and email address: https://twitter.com/ExpediaHelp
Expedia Group

Responsibilities
- Create icons, pictograms, spot illustrations, and illustrated system assets used across iOS, Android, and web
- Maintain and evolve our visual language, keeping assets consistent, accessible, and scalable
- Craft UI animations, micro-interactions, and animated illustrations that add clarity and delight
- Prepare assets and motion details so engineers can implement them accurately (e.g., Lottie, Rive, native animation)
- Review builds and give feedback so the shipped experience matches the design intent
- Design and maintain scalable systems for icons, pictograms, illustration, and motion, with clear structure, naming, tokens, and versioning
- Build well-organized Figma libraries and components that make assets easy for designers to find, use, and customize
- Partner with design system and engineering teams to define how assets are packaged, delivered, and implemented in code across platforms (e.g., icon fonts or SVG pipelines, asset catalogs, animation files)
- Create documentation and guidelines so teams can adopt assets correctly and consistently, and set up processes for contribution, updates, and deprecation
- Build repeatable AI-assisted workflows for illustration, iconography, and motion production that raise output without lowering quality
- Evaluate, adopt, and teach new AI tools, and set clear quality, brand, and ethical standards for how they’re used
- Automate repetitive production work (e.g., asset generation, variations, exports, QA, Figma-to-code handoff) so the team can focus on high-value creative decisions
- Provide art direction and critique to designers, freelancers, and partners to keep work cohesive and high quality
- Translate product and brand goals into clear creative direction
- Manage multiple projects at once, from concept through delivery
- Our products have a cohesive, recognizable system of icons, pictograms, and illustration
- Assets are easy to find, use, and implement, in both Figma and code, with minimal rework
- UI motion feels polished and consistent, and ships as designed
- Teams produce more high-quality assets, faster, through AI-enabled workflows
- Creative quality stays high as production scales
Qualification
Required
- A strong portfolio showing illustration and motion work in a product context, including icons, pictograms, and UI animation
- Hands-on expertise in illustration and motion tools (e.g., Illustrator, Figma, After Effects, Rive, or equivalent)
- A high bar for AI fluency: demonstrated experience using AI tools and automation to scale creative work while maintaining craft, taste, and brand consistency, with examples you can share
- Systems thinking: experience building or contributing to scalable asset systems (icon, illustration, or motion libraries) in Figma, with an understanding of how those assets are implemented in code
- Experience art directing or providing creative feedback to other designers, freelancers, or agencies
- Strong foundations in composition, color, shape, and timing, with attention to detail at small sizes
- Working knowledge of how illustrated and animated assets are handed off and implemented across iOS, Android, and web
- Clear communication and the ability to present work and rationale to cross-functional partners
- Bachelor’s degree in Design, Motion, HCI, User Experience, or related field (or equivalent experience)
- 5–10+ years of experience in product design or related disciplines
Preferred
- Experience working directly within a design system, including tokens, variables, and component architecture
- 3D skills (e.g., Blender, Cinema 4D) and experience blending 3D with illustration or motion
- Scripting or tooling skills (e.g., Python, JavaScript, Figma plugins) to build automations and asset pipelines
- Experience in travel, consumer marketplaces, or high-volume consumer products
- Video editing and sound design experience
- Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits.
- The total cash range for this position in New York is $187,000.00 to $261,500.00. Employees in this role have the potential to increase their pay up to $299,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. The total cash range for this position in Chicago is $161,000.00 to $225,500.00. Employees in this role have the potential to increase their pay up to $257,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. The total cash range for this position in Beverly Hills is $173,000.00 to $242,500.00. Employees in this role have the potential to increase their pay up to $277,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. The total cash range for this position in Austin is $173,000.00 to $242,500.00. Employees in this role have the potential to increase their pay up to $277,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. The total cash range for this position in San Francisco is $187,000.00 to $261,500.00. Employees in this role have the potential to increase their pay up to $299,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
- Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.
Benefits
- Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership. Learn more about life at Expedia Group at https://careers.expediagroup.com/life.
- Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.
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