Senior Director Caregiver Marketing

About Lundbeck Lundbeck is a biopharmaceutical company focusing exclusively on brain health. With more than 70 years of experience in neuroscience, we are committed to improving the lives of people with neurological and psychiatric diseases. Brain disorders affect a large part of the world’s population, and the effects are felt throughout society. With the rapidly improving understanding of the biology of the brain, we hold ourselves accountable for advancing brain health by curiously exploring new opportunities for treatments. As a focused innovator, we strive for our research and development programs to tackle some of the most complex neurological challenges. We develop transformative medicines targeting people for whom there are few or no treatments available, expanding into neuro-specialty and neuro-rare from our strong legacy within psychiatry and neurology. We are committed to fighting stigma and we act to improve health equity. We strive to create long term value for our shareholders by making a positive contribution to patients, their families and society as a whole. Lundbeck has more than 5,000 employees in more than 20 countries and our products are available in more than 80 countries. For additional information, we encourage you to visit our corporate site www.lundbeck.com

Lundbeck

Advancing brain health. Transforming lives.

Neuroscience researchSchizophreniaPsychosisParkinson's diseaseAlzheimer's diseaseDepressionMental HealthPsychiatryNeurologyBrain Health

L

lundbeck.com

5,001-10,000 employees

Pharmaceutical Manufacturing

Valby, Copenhagen

1915

Public Company

294k LinkedIn followers

Raised $564.1M

Required

• Lead the U.S. caregiver marketing strategy, with particular accountability for building awareness and driving activation in preparation for and following launch.
• Develop a deep understanding of the DEE caregiver journey, including unmet needs, treatment goals, barriers, information needs and the role caregivers play in treatment decisions and care navigation.
• Translate caregiver insights into behavioral objectives, disease education, positioning, messaging and integrated marketing strategies.
• Develop strategies that help caregivers recognize unmet needs, understand evolving treatment possibilities and engage healthcare teams in informed conversations about treatment goals and options.
• Establish measures of caregiver awareness, engagement and activation and use performance insights to evolve strategy and investment.
• Partner with the Vice President of Rare Epilepsy Marketing and Senior Director, HCP & Payer Marketing to shape the integrated U.S. brand strategy, positioning and launch plan.
• Partner with Patient Advocacy to ensure strategy reflects an authentic understanding of the rare epilepsy community while maintaining appropriate functional boundaries.
• Partner closely with Patient Services to create a connected caregiver experience from awareness and activation through treatment access, onboarding and ongoing support, using caregiver insights to inform both marketing and service design.
• Serve as the strategic marketing lead for caregiver engagement, partnering closely with ACE to translate customer strategy into integrated omnichannel execution across digital, media, CRM and emerging channels.
• Create alignment across Medical Affairs, Corporate Communications, Global, Market Access, ACE and other partners around critical caregiver and launch priorities.
• Lead the Rare Epilepsy commercial strategy for how LLMs and other AI-enabled platforms are changing the way caregivers discover, understand and evaluate information about DEEs and treatment options.
• Serve as the commercial integrator across Corporate Communications, Medical Affairs, Global, ACE, Patient Advocacy, HCP & Payer Marketing and other partners to establish shared priorities for AI-mediated information discovery.
• Develop, with cross-functional partners, an integrated content and context strategy designed for both human and AI-mediated discovery.
• Partner with ACE to understand how DEEs, treatment options and, when appropriate, bexicaserin are discovered and represented across search, LLMs and other emerging information environments, translating learnings into cross-functional content and discoverability priorities.
• Own the caregiver marketing plan and budget within the broader Rare Epilepsy brand plan, prioritizing investments based on launch objectives and measurable impact.
• Demonstrate strong cross-functional leadership and the ability to create alignment and drive decisions across a complex organization without direct authority.
• Build caregiver marketing capabilities for launch and future Rare Epilepsy portfolio growth and lead and develop direct reports as the team grows.
• 10+ years of biopharmaceutical commercial experience, including significant marketing experience.
• 8+ years of brand, consumer, caregiver or customer marketing experience.
• Previous people leadership/management experience.
• Demonstrated experience developing marketing strategies that drive awareness and activation, including product launch or significant pre-launch commercialization experience.
• Experience translating deep customer insights into behavioral objectives, marketing strategy and integrated plans.
• Experience successfully partnering with specialized omnichannel, analytics and technology teams to translate business strategy into execution.
• Strong understanding of modern digital, social, and omnichannel marketing and how customers discover, evaluate and act on information across digital, search, social and emerging channels.
• Demonstrated ability to lead, influence, and execute complex cross-functional initiatives spanning Commercial, Medical, Communications, Patient Services, digital/analytics and other functions.
• Strong analytical, communication, relationship management and executive presentation skills.
• Enterprise mindset focused on delivering measurable and sustainable business outcomes.
• Strong preference for candidate to be based in Boston, MA area

Preferred

• Rare disease, epilepsy, neurology or other specialty pharmaceutical experience.
• Experience in a caregiver-driven disease where caregivers play a significant role in treatment decisions and care navigation.
• Experience developing disease education and pre-launch market development strategies.
• Working knowledge of generative AI, LLMs and emerging AI-mediated information and search behaviors, with the ability to translate these developments into customer and content strategy.
• Experience developing content, search, discoverability or omnichannel strategies across complex digital information ecosystems.
• Experience partnering with Patient Advocacy and/or Patient Services organizations.
• MBA or other relevant advanced degree preferred.
• Willingness/Ability to travel approximately 30% of the time is required. Travel is primarily domestic, but occasional international travel is required.
• If based remotely, additional travel will be required to Boston, MA, to meet the needs of the role and the business.
• The range displayed is a national range, and if selected for this role, may vary based on various factors such as the candidate’s geographical location, qualifications, skills, competencies, and proficiency for the role. Salary Pay Range: $280,000 - $310,000 and eligibility for a 30% bonus target based on company and individual performance, and eligibility to participate in the company’s long-term incentive plan. Benefits for this position include flexible paid time off (PTO), health benefits to include Medical, Dental and Vision, and company match 401k. Additional benefits information can be found on our site. Applications accepted on an ongoing basis.  #LI-LM1
• Lundbeck offers a robust and comprehensive benefits package to help employees live well and protect their health, family, and everyday life. Information regarding our benefit offering can be found on the U.S. career site.

• Flexible Paid Time Off
• Medical Insurance
• Dental Insurance
• Vision Insurance
• 401k
• Long-term Incentive Plan
• Bonus