
Software Development · 2.5k people
Marketing Science Associate Director
Posted 21 Oct
What’s this role about? Develop and execute insights plans using primary market research and data analytics to answer commercial questions in hemoglobinopathies and other categories. Partner with cross-functional teams, maintain disease-area insights, support brand situation analysis, and provide assumptions for long-range planning.
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Company
About Vertex Inc. Vertex is the Decision-to-Defense™ global indirect tax and compliance company. We help enterprises control indirect tax and compliance across the transaction lifecycle-so outcomes can be proved and improved with confidence. Our purpose is to ensure businesses and communities thrive through trusted transactions. Global compliance now lives inside the transaction. So does Vertex-helping enterprises prove outcomes from determination to defense.
Vertex Inc.
When it has to be right, you Vertex™.

Responsibilities
- The Associate Director will be responsible for delivering commercial insights to inform strategic choices and commercial decisions in hemoglobinopathies (SCD/TDT) and other categories. As an integral member of the commercial strategy team and extended brand team, the Associate Director will maintain a pulse on critical business questions to formulate and execute an insights plan (involving either primary market research or data analytics) to answer them.
- This is a hybrid/on-site role based in Boston, MA (3 days onsite, 2 days remote on a weekly basis).
- Function as a key partner and provide objective perspective and insights to cross-functional teams (marketing, global commercial strategy, commercial business unit)
- Formulate a comprehensive insights generation plan to address a spectrum of business questions using the appropriate methodology
- Independently design and execute primary market research that addresses key business questions
- Define data analytics needed to answer ongoing business questions and oversee its execution
- Support the analytics coordination forum which provides cross-functional alignment on analytics activities supporting the program
- Maintain a current summary of all the insights supporting a disease area in the form of an Insights book
- Develop the situation analysis for the Brand Planning process
- Maintain a strong understanding of the LRP forecast model and provide assumptions that inform the Long-Range Plan
- Depth of knowledge in a variety of primary market research methodologies; substantial experience managing design and execution of primary market research projects
- Strong complex quantitative analysis skills; experience running own analyses as well as partnering with advanced analytics professionals, and interpreting results
- Domain knowledge of real-world data (large scale open or closed insurance claims, EHR), and/or other related data sources from providers and health systems
- Experience working in rare disease and knowledge of cell & gene therapies
- Past US launch and inline brand experience strongly preferred
- Exceptional written and verbal communication skills – able to synthesize and distill complex information into a compelling narrative
- Proactive orientation - able to anticipate issues, engage with stakeholders and plan accordingly
- Demonstrated experience as a trusted advisor and thought partner to stakeholders
- Comfortable with ambiguity; able to effectively structure problems and solution approaches
Qualification
- Bachelor’s Degree in relevant discipline required
- Typically requires 8 or more years in bio-pharma marketing, market research and/or analytics, management consulting, or the equivalent combination of education and experience
- At Vertex, we embrace continuous learning and encourage employees to stay informed on advances in AI, technology, automation, and industry trends. We seek talent who bring an external perspective, demonstrate curiosity and sound judgment, and thoughtfully adopt new capabilities that improve decision-making, drive innovation, increase efficiency, and help deliver better outcomes for patients.
- $157,800 - $236,600
- The range provided is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may also be eligible for overtime pay, in accordance with federal and state requirements. Actual base salary pay will be based on a number of factors, including skills, competencies, experience, and other job-related factors permitted by law.
- At Vertex, our Total Rewards offerings also include inclusive market-leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations. From medical, dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more.
- Flex Designation
- Hybrid-Eligible Or On-Site Eligible
- Flex Eligibility Status
- In this Hybrid-Eligible role, you can choose to be designated as
- 1. Hybrid: work remotely up to two days per week; or select
- 2. On-Site: work five days per week on-site with ad hoc flexibility.
- Note: The Flex status for this position is subject to Vertex’s Policy on Flex @ Vertex Program and may be changed at any time.
- #LI-Hybrid
- Company Information
- Vertex is a global biotechnology company that invests in scientific innovation.
- Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at ApplicationAssistance@vrtx.com
Benefits
- Annual Bonus
- Annual Equity Awards
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Paid Time Off
- Company Shutdown
- Educational Assistance
- Student Loan Repayment
- Commuting Subsidy
- Charitable Donation Matching
- 401(k)
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