
Telecommunications · 536 people
Senior Brand & Product Marketing Manager (6 Month FTC)
Posted 22 Oct
What’s this role about? You will be responsible for connecting the brand, products, and propositions with target audiences while driving cross-functional alignment across Marketing, Commercial, and Sales. Additionally, you will lead brand and creative oversight to ensure consistent messaging and effective delivery of integrated campaigns.
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Company
About Community Fibre Whichever way you look at it, we are London’s best broadband: - London's fastest broadband network - London’s best quality broadband network (Opensignal)* - Which? Greatest Value Broadband Provider** - London’s most reliable broadband experience (Opensignal)* - Excellent-rated service (4.7 out of 5 stars on Trustpilot) - A 100% full fibre network, committed to 100% sustainability This means you can switch with confidence to Community Fibre, London’s best broadband. * Opensignal Awards ‘UK: Fixed Broadband Experience Report’, Dec 2024. **Which? Community Fibre broadband review published 19th Mar 2025.
Community Fibre
London's best broadband provider - outstanding speeds and reliability for London's residents and businesses.

Responsibilities
- We’re the only provider in London offering residential broadband speeds of up
- to 5Gbps.
- Our network covers 1.3 million properties in London, which is more than one
- third of homes in the UK’s capital city.
- We have over 800,000 properties under wayleave agreement and are currently
- working in partnership with more than 200 of London’s biggest landlords.
- We have connected 720 community spaces in 24 boroughs, giving more Londoners
- free access to fast, reliable broadband.
- We’re proud of our achievements so far, but we are not complacent and definitely
- not stopping here. To help us get to our future, we’re looking for forward
- thinkers, people with big ideas, people passionate about technology and most
- importantly hard working team players to join us and be a part of our growing
- business.
- You’ll be responsible for connecting Community Fibre’s brand, products and
- propositions with the audiences they serve. Working cross-functionally with
- Marketing, Commercial, Product and Sales, you’ll drive alignment around how
- Community Fibre presents its products and value to market. You’ll ensure
- products and propositions are clearly differentiated, consistently communicated
- and effectively brought to market to strengthen product adoption and commercial
- performance.
- You’ll also lead the Brand & Campaign Creative Manager to support effective
- creative delivery, providing brand and creative oversight across integrated
- campaigns to champion brand consistency across all acquisition touchpoints.
- The earliest that this appointment can begin is January 2027.
- Please also send, along with your CV, example/s of relevant cross-channel you
- have done.
- propositions and messaging grounded in customer needs, commercial priorities and
- competitive insight. Ensure benefits are clearly and consistently articulated
- across marketing, sales and customer communications.
- Brand strategy & editorial oversight: Own and evolve brand positioning and
- messaging architecture. Provide teams, agencies and partners with clear guidance
- to deliver a distinctive and consistent brand experience, including on-brand
- adoption of creative and editorial guidelines, endorsements and awards.
- Brand development & stewardship: Oversee the development of Community Fibre’s
- brand in line with marketing and business strategy, translating strategic
- direction into clear priorities and activity. Champion consistent brand
- positioning and application across customer touchpoints.
- Go-to-market strategy & product launches: Collaborate with Commercial to
- develop the marketing approach for new products, propositions and initiatives,
- aligning audience, proposition, pricing, positioning, channels and promotion
- with key stakeholders. Translate this into clear go-to-market guidance.
- Integrated campaign & creative oversight: Provide brand and creative marketing
- oversight across campaign development, ensuring creative aligns with agreed
- strategy, audience, proposition and messaging. Line-manage and support the Brand
- & Campaign Creative Manager in delivering effective, consistent creative.
- measurements frameworks for brand and product marketing activity, using
- performance and customer insight to refine future strategy. Act as the senior
- marketing lead across brand and product initiatives, aligning stakeholders
- across Marketing, Commercial, Sales and other teams.
- Customer, audience & competitive insight: Build understanding of priority
- audiences through customer, performance and market insight. Monitor competitor
- propositions, pricing, positioning and activity, translating insight into
- recommendations for brand, product and commercial strategy.
- 8+ years working across brand, product, content or integrated marketing, with
- demonstrable experience developing positioning, messaging and customer-facing
- propositions.
- Exceptional positioning, messaging and copywriting skills, with demonstrable
- experience translating complex products and propositions into clear, compelling,
- customer-facing communications across multiple marketing channels.
- Strong understanding of brand development, product marketing and go-to-market
- principles, with the ability to translate business and commercial priorities
- into effective marketing activity.
- Proactive, cross-functional collaborator and problem-solver, skilled at
- aligning and influencing stakeholders across Marketing, Commercial, Product,
- Sales and other business functions.
- Commercially minded with experience using customer, market, competitor and
- performance insight to inform positioning, propositions and marketing decisions.
- Highly organised and detail-oriented with the ability to balance multiple
- priorities and deliver effectively in a fast-paced environment.
- positioning, developing and maintaining brand, messaging and editorial
- frameworks, with a deep understanding of brand consistency and governance.
- Fluent in both verbal and written English, with the ability to confidently
- simplify complex propositions into clear, compelling customer messaging.
- Degree in Marketing, Communications or a related field.
Qualification
Benefits
- Be part of an exciting scale up business where you can bring your ideas,
- bring your knowledge, we value your contribution
- staycation, you’ll get 25 days holiday to enjoy, increasing by 1 day for each
- year of service up to 28 days
Interested in this role?
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