Product Marketing Manager (UCAN) Media Effectiveness

About Netflix Netflix is one of the world’s leading entertainment services offering TV series, films, games and live programming across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

Netflix

Play, pause, and resume watching anytime and anywhere.

Revolutionizing the way people watch TV shows and movies!

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jobs.netflix.com

10,001+ employees

Entertainment Providers

Los Gatos, CA

1997

Public Company

12.1M LinkedIn followers

Raised $73.1B

• Lead go-to-market strategy and launches for US and CA ad measurement solutions (e.g., incrementality, brand lift, multi-touch attribution, clean room integrations) and ensure a strong measurement story is baked into the launch of new narratives and capabilities (e.g. new ad formats)
• Define and execute strategy for how measurement solutions are packaged and tiered across client segments (e.g. key accounts vs. mid-market), anchored to customer marketing objectives and desired outcomes
• Launch and scale priority measurement programs, including incrementality and conversion lift testing, data clean room partnerships, and media mix modeling (MMM) enablement
• Partner with Global PMM, Product, Sales, Research, Comms, and Legal/Privacy to shape the roadmap, using voice-of-customer feedback from agencies and advertisers
• Benchmark Netflix measurement capabilities against other ad tech platforms to sharpen positioning and competitive messaging
• Drive alpha and beta testing strategy and frameworks in partnership with Measurement specialists; work with data science to turn early results into case studies that demonstrate ad effectiveness across various outcomes
• Translate complex methodologies (e.g., Bayesian MMM, synthetic control groups) into simple benefits for media buyers and CMOs
• Build pitch decks, one-pagers, whitepapers, and battlecards, and enable sales, measurement, account management, agency trade desks, and analytics teams
• Position privacy-safe measurement (e.g., clean rooms, Conversions API, first-party data) amid signal loss and US privacy laws such as CCPA/CPRA
• Drive narrative and alignment around industry standards and accreditation (e.g., MRC, IAB) and third-party measurement integrations (e.g., DoubleVerify, IAS, Nielsen, Kantar, EDO)

• 7-10+ years of experience in ad tech product marketing, specifically activating media measurement, data collaboration and analytical solution
• Extensive literacy over measurement methodologies, including incrementality and lift studies, multi-touch attribution (MTA), media mix modeling (MMM), identity resolution, and clean rooms
• Deep understanding of the US digital advertising ecosystem, including programmatic, CTV, mobile measurement partners, viewability, and fraud prevention
• Excellent communication and storytelling skills and ability to translate complex measurement methodologies into clear, revenue-driving value propositions for brand advertisers, performance marketers, and agencies
• Strong experience in partnering cross-functionally on product strategy, product positioning/narrative and GTM launches
• Excel at teamwork and have an ability to execute on multiple priority near-term business priorities under tight timelines while simultaneously building a long-term strategy
• Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $240,000.00 - $362,000.00.
• Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here.
• Netflix is a unique culture and environment. Learn more here.
• Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

• Health Plans
• Mental Health Support
• 401(k) Retirement Plan
• Employer Match
• Stock Option Program
• Disability Programs
• Health Savings Account
• Flexible Spending Account
• Family-forming Benefits
• Life and Serious Injury Benefits
• Paid Leave of Absence
• Flexible Time Off