Product Marketing Manager

About LettrLabs We streamline your direct mail marketing with our advanced automated platform. Our industry-leading robotics write each card with a ballpoint pen for a personalized touch, with unparalleled production times and volumes. With targeting solutions like Recipient Search and Radius Mail, you can easily find new leads through map or list-based searches. Our API integrations, multi-step campaign tools, and automated solutions save you time and enhance your campaign effectiveness. LettrLabs has a track record of delivering outstanding results across various industries, including home services, e-commerce, non-profits, and real estate, helping you maximize your marketing impact and ROI. Contact us today to discover the incredible value we can bring to your business.

LettrLabs

Join 1,000+ businesses that choose LettrLabs as their direct mail marketing platform.

direct mailmarketinghandwritten direct mailnonprofitroofinge-commercehvachome servicesand plumbing

L

lettrlabs.com

11-50 employees

Advertising Services

Los Angeles

2020

Privately Held

968 LinkedIn followers

• LettrLabs is at an inflection point. We've built a platform that makes direct
• mail as automated, trackable, and scalable as digital advertising - and it's
• working. Now we need someone to make the world understand why that matters.
• As our Product Marketing Manager, you'll own how LettrLabs is positioned,
• messaged, and understood - from the first ad impression through long-term
• customer retention. You'll translate what Sales learns in the field, what
• Product is building, and what our best customers experience into sharp,
• consistent narratives that move buyers and help us close deals. This is a
• zero-to-one role: the assets, frameworks, and systems you build don't exist yet.
• You'll be the one to build them.
• Own LettrLabs' core positioning, messaging, and value propositions and keep
• them current as the product and market evolve.
• Build ICP and vertical-specific messaging frameworks across Home Services,
• E-commerce, Non-profits, Real Estate, and B2B SaaS.
• Lead product launches end-to-end in partnership with Product: planning,
• internal enablement, external rollout, and post-launch performance tracking.
• collateral, lifecycle marketing, onboarding flows, and social.
• Build the customer proof and case study program from narrative development
• through distribution across sales and marketing channels.
• Develop scalable sales enablement assets - one-pagers, battle cards,
• objection guides, competitive comparisons - that sales actually uses.
• positioning and feed product direction.
• partnership with Customer Success.
• Lay the messaging and enablement foundation for emerging growth channels
• paid acquisition, partnerships, affiliates, and referrals.
• Sales is using your materials in active deals - and closing faster because of
• them.
• New customers activate and reach first value faster, measurably tied to
• improved onboarding and use-case clarity.
• LettrLabs has a consistent, differentiated story that holds up from cold
• outreach through renewal.
• Competitive positioning is documented, distributed, and reflected in how the
• team talks about the product.

Required

• 5+ years in product marketing, with ownership of positioning across multiple
• industries or customer segments (highest priority).
• A track record of building messaging and enablement assets that sales teams
• actually adopt - not slide decks that collect dust.
• Strong competitive positioning instincts: you know how to make a product
• stand out in a crowded market, not just explain what it does.
• detailed battle card, and an executive narrative - and know which one the
• moment calls for.
• Demonstrated ability to lead cross-functionally with Product, Sales, and
• Customer Success - you influence without authority.
• Comfort operating with ambiguity and incomplete information in fast-moving
• environments.
• Ability to translate complex, technical product capabilities into clear,
• buyer-focused business value.
• Must be willing to work on-site regularly at our office in Marina Del Rey.

Preferred

• Experience marketing to Home Services, E-commerce, or other high-volume SMB
• audiences.
• technology.
• Experience in an early-stage or fast-scaling B2B SaaS company.

• Own the entire product narrative at a company with real product-market fit
• and accelerating revenue.
• Direct access to leadership: you'll work day-to-day with the CEO, Sales, and
• Product.
• Direct mail is having a measurable resurgence as digital CACs climb. You'll
• be marketing a channel that prospects are already curious about.
• Build the function from scratch - positioning frameworks, vertical playbooks,
• sales enablement, and case study programs are yours to define.
• 401(k) plan.
• Located in the heart of Marina Del Rey, a walkable neighborhood with easy
• access to shops, restaurants, and the marina
• LettrLabs USA
• $120,000—$150,000 USD
• Actual base salary offered will be determined by: experience, skills, and work
• location. This range is for base salary, our total compensation includes equity
• and benefits. We welcome you to apply even if your expectations are outside our
• listed range.